Season 4, Episode 14 of the Locker Room Podcast features Rich O’Reilly, the content and marketing manager of FC Bayern Munich. Rich takes us through his journey with the club, as well as his overall journey through the sports business world.
00:00-00:25: Intro
00:26-01:32: How Rich found his passion for sports marketing
01:33-03:18: Rich’s work with the Brooklyn Nets and side projects
03:19-05:30: The landscape of European soccer in America
05:31-07:06: Rich’s journey to Bayern
07:07-08:48: How Rich’s role has evolved and changed over the years
08:49-11:15: Rich’s favorite projects while working at Bayern
11:16-14:25: Bayern’s challenges in a foreign market
14:26-17:03: Opportunities for Bayern in upcoming international tournaments
17:04-19:51: How team success impacts sports marketing
19:52-22:43: Rich’s advice to his younger self
22:44-24:51: Maryland Minute and Wrap Up
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24:51
Season 4, Episode 13: Sarah Cookingham-Hollis
Season 4, Episode 13 of The Locker Room Podcast features Sarah Cookingham-Hollis, Chief Marketing & Revenue Officer at USA Track & Field. She has also spent time working with FOX, Time Warner Cable, and ESPN. In this episode, Sarah and LRP host Sam Benning sat down at the 2024 Maryland Sports Business Conference to discuss her vast experiences throughout her career. Sarah talked a lot about the shift to digital media and how she has kept herself and her organizations ahead of the curve in an ever-changing industry.
0:00-0:32 Intro
0:33-3:59 An unconventional beginning: Sports medicine to sports business
4:00-8:02 Pioneering digital media in the early 2000s with the MLS and ESPN
8:03-9:38 How to break into the sports industry (it hasn’t changed!)
9:39-11:26 First mover vs. entering a solidified market - which is better?
11:27-16:00 Sarah’s role at USATF - many different hats
16:01-17:54 Starting the ad/sales/sports marketing team at FOX
17:55-19:31 Excitement about the 2024 Paris Olympics
19:32-22:08 What’s next + the future of Women’s sports
22:09-24:15 Advice to aspiring professionals
24:16-25:51 Maryland Minute/Speed round
25:52-26:25 Outtro
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26:23
Season 4, Episode 12: Christian Henze
Season 4, Episode 12 of the Locker Room Podcast features Christian Henze, Chief Strategy Officer for the PLL. In this episode Christian talks about the growth of both lacrosse and the PLL and talks about the next steps the league is taking to expand.
0:00-0:29 Intro
0:30-3:02 Initial beginnings of the PLL and recent expansions
3:03-5:38 Developing strategy for a brand new sports league
5:39-9:50 Growing lacrosse nationally and internationally
9:51-12:13 Next steps for the PLL
12:14-14:51 Advice for students pursuing opportunities in sports
14:52-15:00 Outro
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15:00
Season 4, Episode 11: Tristam Osgood
Season 4, Episode 11 of the Locker Room Podcast features Tristam Osgood, Baseball agent at WME Sports. In this episode, Tristam talks about what it takes to be an agent, gives us insight into a day in his life, and talks about some of his own personal achievements and goals in the industry.
0:00-0:30 Intro
0:31-3:09 Purpose of a baseball agent and day to day responsibilities
3:10-5:51 Finding a passion in the sports industry
5:52-8:33 Finding a mentor throughout your career
8:34-11:28 Transitioning from being a scout to an agent
11:29-14:34 Process of recruiting of players to join an agency
14:35-16:22 Working with talented stars in baseball
16:23-20:00 Impact of recent blockbuster baseball deals
20:01-23:43 Skills necessary to succeeding as an agent
23:44-25:49 Advice for succeeding as a new agent
26:50-28:05 Favorite moment as an agent and future agent
28:06-28:35 Outro
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28:35
Season 4, Episode 10: Jack Urquhart
Season 4, Episode 10 of the Locker Room Podcast features Jack Urquhart, director of partnerships sales at Penn State Enterprises. In this episode Jack gives insight on what it means to work in partnerships, what his job entails, and gives advice on getting into the sports business industry.
0:00-0:32 Intro
0:33-1:36 What are sports partnerships?
1:37-3:04 What led you to the sports business world?
3:05-7:10 Career timeline and explanation of Play Fly sports
7:11-9:38 Advice on getting your foot in the door of sports business
9:39-12:15 Transitioning from UMD to Penn State
12:16-14:11 Reality check moments from working in sports
14:12-16:43 Importance of passion in work
16:44-18:58 Effect of performance on selling partnerships
18:59-20:41 Work life balance
20:42-22:38 Final piece of advice
22:39-22:59 Outro
The Locker Room Podcast is a podcast run by the University of Maryland Sports Business Society designed to tie sports and business together through the perspectives of some of our favorite athletes and professionals!
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