TheBoldWay

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Jamie Umpherson is the Chief Creative Officer of Runway, the New York headquartered AI research organization whose image, video and world models are quietly rewriting cinema, advertising and visual culture. Twelve years in advertising, then Runway weeks before the generative video boom: his trajectory mirrors the technology itself. He maps the collapse of production economics, the rise of general world models, and why the next decade will reward ideas over budgets.
Umpherson sits where art meets code. He runs the brand, the studios, Telescope magazine, the 100 Film Fund and the AI Film Festival. At NVIDIA's GTC, Runway previewed cinematic video generated in under 100 milliseconds.
He explains:
Why "made by AI" is the wrong phrase, and how "made with AI" reframes the entire authorship debate
How world models like GWM 1 differ from LLMs, and why they will eat gaming, advertising and immersive media
Why the gap between idea and execution is collapsing, and what happens when budget stops being the moat
How boutique agencies are now beating holding companies on the work that actually matters
What real-time generation unlocks once latency drops below 100 milliseconds
Why the 30-second ad is finished, and why 60-to-90-second micro-dramas will replace it
How the Runway Film Festival became the first credentialing system for AI-native filmmakers
Why theaters aren't dying, and what Hollywood still refuses to admit about its own pipelines

Timeline
01:25: Introduction of Jamie Umpherson, Chief Creative Officer of Runway, and the origin story of the company born at NYU's ITP program — the crossover between art school for engineers and engineering school for artists
04:45: What is an AI model? The difference between LLMs (ChatGPT, Claude) and world models — the analogy of a dog and a baby learning the rules of the world
07:10: GWM 1, Runway's general world model: real-time avatars, video you can navigate like a video game, the December 2025 research preview
13:00: The staggering acceleration of generative video: from "the orange" of 2021-2022 to cinematic video generated in under 100 milliseconds at NVIDIA GTC
18:00: Why the closing gap between idea and execution is the real creative unlock — the notebooks full of ideas Jamie never got to make in advertising, and what changes now
22:00: The Runway AI Film Festival in New York and Los Angeles, Telescope magazine, the zines, Gen48, the creative partners community: the editorial and cultural ecosystem Runway has built around the tools
31:30: Jamie's personal journey: twelve years in advertising, the ideas left in drawers for lack of budget, the move to Runway in 2022 weeks before the generative video boom
34:00: The step curve of AI models and the long-term vision: real-time generation, simulated worlds, Fortnite as a glimpse of what's coming, the metaverse reimagined through world models
43:00: Hollywood, Gaumont, Paramount, A24 facing AI: launching a production company with $1,000, the death of the 30-second ad, the rise of 60–90 second micro-dramas, the future of advertising
51:20: Jamie's manifesto to the AI skeptics: "Nothing is made BY AI", the role of craft, taste and point of view, the Hollywood strike, and how the debate has matured
56:00: Will we soon ask a chatbot to "make me a 30-minute movie tonight"? The conversation with Fred & Farid, the CGI parallel, and why new mediums don't kill old ones — they expand storytelling
59:30: Inside Runway's studio: Telescope magazine's fabrication, the 100 Film Fund and the Jeremy Higgins case (MERS and SIV), funding AI-assisted animation as a hybrid craft
01:02:00: New York as creative input: galleries, theater, the pigeon heist anecdote, the discipline of collecting inputs in a world saturated with AI outputs
01:04:30: New York vs Toronto, density of opportunity, why the city remains the creative capital — and the final baton pass to the next guest
Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—
At 35, Nick Doyle was broke for the third time. His partner gave him six months to decide whether he was still doing this. Six months later, he pulled a roll of denim out of a dumpster in Brooklyn, and his entire thesis on America suddenly fit in his hands. In this extract, the artist describes the precise moment of the click, the Dave Hickey line that guided him, and why the art world "essentially trades in painting." A pure turning-point story, for anyone who has ever doubted their own path.
Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

🎙️ Sponsors du mois
🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.
🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF.
—
A real strategy lesson from an independent creator. Sophie Lou Jacobsen recounts discovering her own pieces sold under other names at a manufacturers' trade fair in Frankfurt — Ripple Cup, Wave Pitcher, everywhere. Rather than filing a lawsuit, she chooses to move on to the next collection. She also discusses her real competitors, the strategic role of PR and photography, and her long-term vision: becoming a lifestyle brand. A clip for anyone who has ever wondered what you really protect, and what you let go, when building a brand.
Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

🎙️ Sponsors du mois
🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.
🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF.
—
Thanks to Nick for stopping by TheBoldWay!

Nick Doyle is an American artist whose primary material is denim, which he cuts, bleaches, and assembles like contemporary marquetry. Represented worldwide by Perrotin gallery, he made a splash with Human Resources, a "corporate" kink bar premiered at Perrotin Paris, which returns this June at Basel Social Club. He's joining us for his new show at Perrotin New York, running April 24 through May 30, where he unveils Oracle Ava 113 — an AI avatar offering psychic readings to visitors, alongside a new series of batik-treated landscapes.

Through denim, Nick unpacks America's foundational myths: rugged masculinity, the dream of Western expansion, and the slave-owning past that the textile industry has so carefully erased. A clear-eyed, unvarnished conversation about what it means, today, to be American.

Timeline

02:30 — The name and the calling: why Matthew renamed himself Nick at six (after the TV show Nickelodeon), and why he knew at seven or eight he'd be an artist
09:00 — Roots and Los Angeles: a Republican lawyer-musician father, a Democrat screenwriter-mime mother, the family "Nietzsche consensus," and how Hollywood's mediated reality shaped his sense of American identity
14:00 — New York, 2006: arriving at 26, turning down the unpaid Murakami internship for a $12/hour job, and seven years inside Tom Sachs's studio learning sculpture from the shop floor
24:00 — The art world and self-confidence: there is no destination, the artist generates their own reality, the mirror exercise ("Hey buddy, I love you" every morning for six months), and learning to be kind to himself
30:45 — Human Resources: the corporate kink bar at Perrotin Paris, owning his personal shame, and confronting his family's Deep South slave-owning past that no one ever talked about
43:00 — The desert crossing: broke at 35 and ready to quit, his girlfriend's six-month ultimatum, and the sold-out 2019 shows at Steve Turner Gallery and 56 Henry that changed everything
51:00 — The denim breakthrough: pulling a roll of denim out of a dumpster as Trump first ran for office, the studio visit in Brooklyn — hand-cutting, bleaching, batik, and the puzzle-like marquetry of his collages
1:02:00 — Living in America right now: why New York is still worth the cost (community, real face-to-face exchange), and the fractured image of a country "held hostage" by isolationism and polarisation
1:09:00 — The work's core themes: nostalgia as a depressive filter, the myth of the American West, trapped masculinity, and denim as the fabric of America's contradictions (indigo, cotton, slavery, and the cowboy myth)
1:25:00 — Creative process and "slow thinking": Dave Hickey's "you can make at least 10 of a good idea," advice to his younger self ("be kinder to yourself, let go"), and the unveiling of Oracle Ava 113 at Perrotin New York (April 24 – May 30)
Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

🎙️ Sponsors du mois
🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.
🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF.
—
The most polarizing thesis of the episode. Sophie Lou Jacobsen explains why her career would never have existed in France or in London — and what New York makes possible when you don't have the right pedigree. She talks about her « punk attitude », the absence of social hierarchy in American creative culture, and one simple idea: if no one gives you your shot, take it yourself.
Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.