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Thanks to Joshua for stopping by TheBoldWay!
Joshua Glass is the founder and editor-in-chief of Family Style, the New York-based, internationally-distributed independent magazine that has carved out its place in just three years at the crossroads of fashion, design, art, and gastronomy. With a print run of 100,000 copies and partnerships signed with Hermès, Cartier, Dior, Ralph Lauren, and Chanel, he has pulled off what few still dare to attempt in 2026: launching a print magazine and making it profitable. He joins us to share how he built Family Style from the ground up with $100,000 in savings and a whole lot of nerve, why he invented the Supper Club, those ultra-curated dinners that have become his main source of revenue, and what it really means to make a magazine that matters today.
Timeline
02:30 — Joshua Glass's routine and discipline: 4:45 AM wake-ups, his background as a competitive swimmer, and how he syncs his workday with Europe from New York
05:45 — From Houston to New York: son of a Vietnamese refugee mother, studies at NYU, first internship at The Met, and his early days in PR with Kelly Cutrone
12:30 — The magazines that shaped his career: BlackBook, Essential Homme, Document Journal, and seven years at CR Fashion Book alongside Carine Roitfeld
17:00 — Why he launched his own magazine: the need to stand out, how consulting taught him the codes of luxury, and what it takes to build a viable business model
20:20 — Family Style's revenue streams: diversification, 360 partnerships, and the rise of the Supper Club as the main economic driver
25:00 — Anatomy of a Family Style dinner: the Cartier x Art Basel Miami case, the bespoke process, hosting craft, and balancing brand visibility with editorial integrity
35:00 — The genesis of Family Style: $100,000 in personal savings, $600,000 raised, the pivot from fundraising to revenue, and the first dinner at Eleven Madison Park
42:00 — Editorial structure and masthead: the conceptual dinner-party format (aperitivo, dinner service, something sweet), the guest chef principle, and assembling an iconic team
49:00 — The economics of print in 2026: $200,000 per issue, 100,000 copies printed, an international sales team, and what luxury houses now demand from magazines
01:00:00 — Vision, ecosystem, and New York: launching Takeaway and Theories, why he refuses the agency model, and why New York remains irreplaceable for building a global magazine
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[email protected]Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.
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