Thinking about starting a business but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team — Emma shares the lessons she’s learned building multiple brands into a global powerhouses. This is the real, unfiltered roadmap to launching your business — no investors, no fluff, just the mindset, structure, and execution you actually need to succeed.
In this episode, you’ll learn:
• How to start before you feel ready
• Why execution matters more than ideas
• How to research your market and find your customer
• The smartest way to manage money and risk
• Why brand and product have to deliver — every time
• How to lead, hire, and grow sustainably
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Creating Success Word by Word with Tracee Ellis Ross
Tracee Ellis Ross has built an extraordinary life as an award-winning actor, producer, entrepreneur, and visionary founder of Pattern Beauty. But behind all of that success is a woman who believes deeply in the power of words.
In this episode of Aspire, Emma Grede sits down with one of her favorite women — and businesswomen — on the planet to talk about how Tracee’s intentional approach to language, therapy, and clarity has shaped everything from her relationships to her leadership.
Tracee opens up about how she manifests with purpose, the patience it takes for ideas to bake, and why redefining success starts with what you say to yourself.
This is an inspiring, grounded conversation about becoming who you are and using your words to build the life and business you want.
Listen if you’re ready to:
-Speak more intentionally
-Redefine what success means for you
-Build confidence from the inside out
-Learn how your language can shape your success
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
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1:18:39
Start with Yourself: Change Your Mindset, Change Your Life
If you’ve ever felt stuck, like no matter how hard you work, something’s holding you back, it’s probably not your talent or your hustle. It’s your mindset.
In this solo episode, Emma Grede reveals how mastering your mind is the ultimate unlock for success, confidence, and peace of mind. She shares the exact mindset tools she’s used to build businesses, overcome fear, and turn self-doubt into fuel for growth.
Plus, Emma announces her brand-new book, Start with Yourself, coming in 2026—a guide to building the mindset that changes everything.
In this episode, you’ll learn how to:
-Reprogram negative self-talk and handle haters with strength
-Turn failure into feedback and fear into action
-Build daily habits that wire your brain for success
-Use visualization, gratitude, and self-compassion to level up
-Celebrate your wins and protect your energy
If you’re ready to stop holding yourself back and start building a mindset that works for you—not against you—this episode is where it all begins.
Preorder Start with Yourself wherever books are sold, and share this episode with someone who’s ready to transform their life from the inside out.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
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The Power of Personal Branding with Paris Hilton
If you’ve ever wondered how to turn your personal brand into a thriving business, Paris Hilton has the answers.
In this episode of Aspire with Emma Grede, Paris reveals the strategies that helped her turn her image into an empire — long before “influencer” was even a word.
You’ll hear how she:
-Built one of the most recognizable personal brands in the world
-Turned consistency and authenticity into her biggest business assets
-Evolved from celebrity to CEO of 11:11 Media
-Used her platform for purpose — and built a legacy beyond fame
This conversation is a masterclass in brand-building from the woman who started it all. Whether you’re launching a business, growing your influence, or reinventing yourself, Paris’s blueprint will show you how to do it — and make it last.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
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Love, Family and Business: How To Work With a Partner with Jens Grede
Aspire with Emma Grede is a finalist for Best New Podcast with Signal’s Listener Choice Awards! Vote here.
In this episode of Aspire, Emma Grede sits down with her husband, Jens Grede— media and retail investor, CEO of Skims, Chairman of Frame and founder of the Saturday Group. Jens’ business acumen has been instrumental to Skims’ exponential growth, which has a current valuation of $4 billion. They sit down for a candid conversation about what it takes to be both life partners and business partners.
Emma and Jens open up about the lessons they’ve learned building brands like Skims and Good American, the rule that anchors their marriage, and why embracing risk and reinvention has shaped both their careers and their family life. They share honest reflections on balancing ambition with love, parenting with partnership, and excellence with vulnerability.
Tune in for a real, behind-the-scenes look at how Emma and Jens make marriage and business thrive — together.
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Build the life of your dreams and learn from the world’s most successful people.
Emma Grede, one of America’s richest self-made women, wants you to make the most of your life. On ‘Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks Mellody Hobson and international bestselling author and “On Purpose” podcast host Jay Shetty. Each episode will unpack their habits, philosophy and strategies, covering career advice, well-being, psychology and of course how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need, to turn your dreams into reality.
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank.
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