Possible began as an upstart industry event with yachts, sun, and a surprise Elon Musk cameo. But in just three years, it’s become a legitimate power center for senior marketers. In this episode, host Ryan Joe speaks with industry veteran Lou Paskalis and ADWEEK senior reporter Kendra Barnett about the Miami-based conference's rapid expansion, the business done in hotel hallways, and how Possible might reshape the global event calendar—including Cannes itself. Hosted on Acast. See acast.com/privacy for more information.
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23:37
Antitrust and Google’s Adtech Alphabet Soup
Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably look very different in five year's time. This episode unpacks Google's adtech antitrust violations, explaining the tangled path that led us here and what it means for the industry, plus Google itself as it faces looming threats of a break up. Experts join us to make sense of the acronyms and intrigue behind digital advertising’s biggest shake-up yet. Let’s dive straight into Google’s adtech alphabet soup. Hosted on Acast. See acast.com/privacy for more information.
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21:08
Walmart: Always Low Prices, Except on Ads
Retail media is a major growth area for digital marketing, and retailers like Walmart, Target, and Instacart and making huge investments to grow their ad selling businesses. But with that growth comes outsized expectations. This year, Walmart in particular has been clawing for bigger ad commitments from the companies that sell in its stores — up to 25% more from the previous year. And that’s a problem because it’s not always clear if these ads really perform. In this episode, we look at the damned-if-you-do, damned-if-you-don’t dichotomy as retail media has its financial growth spurt. Hosted on Acast. See acast.com/privacy for more information.
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19:23
Madwell CEO Chris Sojka’s Mad Salvation Plan
In this exclusive 1:1, Madwell CEO Chris Sojka speaks with ADWEEK editor in chief Ryan Joe about the controversial investments he’s made, the investments he’s making, and how he hopes it’ll all bring Madwell back. From the $17.5 million private jet to a mysterious theme park “exercise” in Texas, Sojka reveals how he hopes to bring Madwell back after two turbulent years. Hosted on Acast. See acast.com/privacy for more information.
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32:40
Inside Madwell's Mayhem
Madwell, a Brooklyn-based indie agency, once was known for punching above its weight. Its impressive client roster includes big brands like Verizon Visible, e.l.f. Cosmetics, and Branca.But in 2023, the agency became embroiled in financial and cultural trouble under the leadership of CEO Chris Sojka, and staffers tell ADWEEK they’ve struggled with “dictatorial” leadership and severely delayed paychecks.In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness. Hosted on Acast. See acast.com/privacy for more information.
Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.
France