Up Next In Commerce

• We’ll Be Back Soon!

  After more than two-and-a-half years and nearly 300 episodes of uninterrupted commerce content, we’re taking a brief pause. Stephanie and the team behind Up Next in Commerce is busy cooking up some fun and exciting ideas for our next season of the show, and while that’s happening, we’ll be pushing pause on releasing new episodes. But we’ll be back, and we want to hear from you about what you want to see and hear when we return! So get in touch by emailing [email protected]. And in the meantime, you can keep up with Stephanie by listening to the Mission Daily podcast! Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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• Better Commerce Through Conscious Consumerism

  Sustainability and consciousness are often seen as buzzwords coming from ecommerce companies. But for those who build their businesses around doing right in the world, these terms are nothing short of foundational. In this episode, Jeff Scult, founder of sustainable retailer One Golden Thread, discusses how his company gives more back to nature then it takes to create products in the company’s wildly popular clothing line.Tune in to learn:0:00 Episode start6:51 The rise of consciousness among consumers10:14 The origin of One Golden Thread14:41 The inspiration for the company’s process and design37:39 What it means to be truly sustainableMentions:AdidasAvery DennisonNASATED TalksBurning ManDave ZebrowskiRosario DawsonKellogg’sUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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• How Chomps Takes A Bite Out of Retail and Ecommerce

  Although it may seem like Chomps has been an overnight success, behind the scenes there has been a lot of hard work, risky bets, and beneficial partnerships that has helped elevate the brand. On this episode, Pete Maldonado, the Co-founder and CEO of Chomps and Stacy Hartnett, the Vice President, E-Commerce & Marketing at Chomps, discuss how the company was bootstrapped, and how it has scaled through both retail and online platforms.Tune in to learn:The beginnings of Chomps (2:00)The timeline of success (5:45)Lessons learned after getting into Trader Joe’s (13:30)How and why Stacey came on board (15:00)Creating an appetite for risky bets (21:20)Identifying the right platforms (23:00)Contrarian ideas or data to track (31:20)Mentions:Tim Ferris/Noah Kagan blogUncrate.comUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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• Ecommerce and Marketing Lessons Learned from Wayfair, Walmart, and More

  Before she became the VP of Ecommerce and Marketing at Pharmaca, Elizabeth Garry cut her teeth in the digital and marketing world at brands such as Wayfair, Walmart, and Camping World. In this episode, Liz shares with us the lessons she’s learned along the way, including how to vet a potential manager to see whether they have your best interests at heart, and what it looks like to create success as a team.Tune in to learn:Liz’s background and her pivot to ecommerce (2:20)Learning directly from the Wayfair founders  (5:30)How to vet a potential manager (12:25)Creating success with your team (22:15)What is Pharmica? (30:00)Creating a digital journey that helps customers (34:45)Predictions for 2023 (38:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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• How AT&T Stays Innovative

  When a company is as large as AT&T and has a legacy that dates back nearly 150 years, you might think that it’s difficult for the brand to adapt and innovate. Maryanne Cheung, the VP of ecommerce at AT&T, is here to tell you you’re wrong. On this episode, she details all the ways that AT&T has been able to change with the times in order to serve today’s more digitally-focused customers. Tune in to learn:How AT&T evaluates change (3:00)Small bets that have made a big impact (5:00)The omnichannel mix at AT&T (9:50)Some predictions for the next five years (14:45)Outside of customer service, how does AT&T separate itself from competitors? (19:45)What is the future of call centers? (28:45)What keeps work exciting? (38:45)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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