Scott shares 5 things to think about in preparation for 2024 planning:
Use zero-based planning
Do real research
Plan to test & learn
Get ready for a cookie-light world
Contextual > Behavioral
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at demo.mintmeasure.com
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11:15
40. Ad Fraud with Adam Heimlich
Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.
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11:36
39. Graduating from Tactical to Strategic Work
Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value.
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at demo.mintmeasure.com
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27:56
38. Accuracy in Attribution
We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal.
Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
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16:06
37. Youtube's Ad Fraud
Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert!
Find us at MintMeasure.com
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