The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

00:00 Introduction to Cost Reduction in Restaurants
03:02 Understanding Spend Management and AI Solutions
05:39 The Importance of Anomaly Detection in Cost Savings
08:32 Overcoming Common Objections in Cost Management
11:20 Identifying Hidden Costs and Vendor Relationships
14:19 Engagement Process with Clients
16:55 Exploring Non-Core Costs and Their Impact
19:33 The Role of Waste Management in Cost Reduction
22:28 Client Engagement and Onboarding Process
25:17 Benchmarking and Data Privacy in Cost Management
28:05 Conclusion and Future of Spend Intelligence

00:00 Introduction to Identity Resolution in Restaurants
01:22 The Journey to Data-Driven Marketing
03:26 Challenges in Capturing Customer Data
05:16 Understanding the Identity Graph
07:51 The Importance of Customer Insights
10:56 Data Silos and Their Impact
12:48 Making Data Actionable
15:50 Deep Dive into Identity Resolution
19:22 Bridging the Gap in Customer Engagement
20:55 Personalized Marketing Strategies
23:05 Data Privacy and Security
24:50 Differentiating from Loyalty Programs
26:05 Engagement and Implementation with Bridge
28:02 The Role of AI in Data Utilization
29:30 How to Engage with Bridge

In this episode, Jeremy Julian sits down with Kiplen Welsh, President of Via 313, to explore the incredible journey of building a rapidly expanding restaurant brand rooted in Detroit-style pizza. They discuss strategic growth, innovative menu development, off-premise excellence, and the value of thoughtful partnerships in scaling a restaurant business sustainably.
00:00 - Welcome to the Restaurant Technology Guys podcast
00:41 - Introduction of Kip Welsh and Via 313’s origin story
01:54 - Background of Kip’s career in casual dining
03:01 - Overview of Detroit-style pizza and brand concept
04:25 - Detroit style pizza history and what sets it apart
05:54 - The trailer beginnings and early challenges
07:06 - Growth milestones and multiple locations in Texas and Utah
08:50 - Partnership with Savory Restaurant Fund and brand protection
09:22 - Rapid expansion and future pipeline through 2026
10:11 - Why Detroit-style pizza is gaining more recognition
11:47 - Unique flavor profile and competitive landscape
12:23 - How Detroit-style pizza creates a different culinary experience
14:23 - On-premise vs. off-premise strategy and travelability of product
15:44 - Packaging innovations for delivery and takeout success
16:17 - Digital ordering, third-party partnerships, and mini brick-and-mortar models
17:55 - The potential of food trucks for market testing and expansion
18:39 - Balancing growth with quality and responsible operations
19:50 - Creative menu development and guest-driven innovation
21:30 - Launching limited-time offers and new flavor experiments
23:38 - Future menu strategies, including salads and desserts
24:36 - Importance of staying inventive and not relying solely on staples
25:37 - Personal favorite menu items and flavor combinations
27:19 - The partnership with Savory Fund: how it fosters responsible growth
28:57 - How to maintain brand integrity while scaling
33:02 - Connecting with customers through loyalty programs and marketing
36:54 - Exciting new initiatives like the food truck launch and market expansion
38:16 - The value of sustainable, responsible growth over rapid, unchecked expansion
39:09 - Closing remarks and encouragement for restaurant owners to consider strategic partnerships

00:00 Introduction to Restaurant Technology and Ken's Background
03:39 Understanding Winbrands and Its Evolution
07:55 Commonalities Across Industries: Insights from IT
12:37 Navigating Change Management in IT
16:30 Addressing Shadow IT: Definitions and Challenges
19:42 Building Relationships to Manage Shadow IT
24:02 Collaborative Problem Solving Across Departments

00:00 Introduction to Scale Social AI
03:20 The Birth of Scale Social AI
05:50 Authenticity in Marketing
09:33 AI in Content Creation
12:28 Data-Driven Marketing Strategies
17:46 User Experience and Content Quality
19:50 Leveraging User-Generated Content
21:13 Targeting and Localized Marketing Strategies
25:28 Hyper-Personalization in Advertising
30:54 Quality Control Through User-Generated Content
33:28 The Future of Influencer Marketing