Ep 419 - The Hidden Purpose of Your Steam Page with Andrew Pappas
Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We’ll explore how every element — from messaging to visuals to community — needs to align. Because your Steam page isn’t just a page. It’s the anchor: the place where consistency shows, and where everything starts and ends for players deciding if your game deserves their time. Episode Shownotes Link:
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45:43
Ep 418 - Why You’re Not Attracting the Right Teammates with Tim Wood
Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explore how aligning your message with your mission can shape the future of your team. Whether you’re bringing on your first collaborator or growing a small team, you’ll walk away ready to connect with new talent with more clarity, empathy, and intent. Episode Shownotes Link:
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Ep 417 - Should Indies Care About Web3? with Jyro Blade
Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it introduces, and what indies can learn from both the successes and missteps in the space. Even if you never touch blockchain, you're still going to get valuable insights about trust, players, and reflecting on what matters most to you. Episode Shownotes Link:
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Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning localization early, how to avoid common traps that can limit reach and secrets to keeping things budget friendly so your localization efforts work for you, not against you. Episode Shownotes Link:
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Ep 415 - Why Marketing Is Your First Funding Strategy with Oscar Clark
You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum that makes funding more attainable. From signaling traction to reducing risk for investors, we’ll break down how visibility equals viability when it comes to your funding strategy. Episode Shownotes Link:
À propos de Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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