Part I: The Operating System for Culture with Marc Lotenberg, founder of Dorsia
Dorsia is building the operating system for private members' clubs: a first-party, end-to-end technology platform designed to replace the legacy software and disconnected third-party integrations that most clubs still run on today. Marc Lotenberg, founder of Dorsia, argues that the gap between what the most discerning members expect and what the average club can actually deliver comes down to a failure of infrastructure, not hospitality intent.
In Part I of this episode, Marc makes the case for why genuine personalization at the club level has to be built on first-party data sovereignty, what it actually costs to build compliant, frictionless hospitality technology at scale, and why he believes that pretending every prospective member is your customer is the fastest way to end up with none.
Thank you Dorsia for making this episode possible.
To learn more about Dorsia’s hospitality tech, get in touch: melissa@dorsia.com
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Part II: Heritage at Scale: Building the Orient Express Universe Across Trains, Yachts, and Hotels with Gilda Perez-Alvarado, CEO Orient Express
Starts at 13:26
Gilda Perez-Alvarado is CEO of Orient Express and Chief Strategy Officer at Accor, where she oversees the brand's expansion across hotels, luxury trains, and yachts. Orient Express is a strategic joint venture between Accor and LVMH, combining Accor's global hospitality infrastructure with LVMH's expertise in luxury consumer goods and brand stewardship. Gilda joined Accor in late 2023 after two decades at JLL Hotels & Hospitality Group, where she rose to Global CEO of the practice.
Today, Orient Express spans two hotels in Rome and Venice, the La Dolce Vita luxury train on Italy's historic tourist rail network, a second train, L'Orient Express, set for 2027, and the Corinthian yacht that launched in May 2026, with the Olympian to follow in 2027. Every asset is designed to be privatizable and capped in room count to protect scarcity. The Italian portfolio is developed in partnership with Arsenale , who first approached Accor ahead of the pandemic with a proposal to flag La Dolce Vita as Orient Express.
Orient Express is ultimately building what Gilda describes as a multi-modal travel business, sequencing hotels, trains, and yachts into a single continuous guest journey rather than a collection of standalone bookings.
In this episode, Nadine sits down with Gilda to explore what it really takes to relaunch one of the world's most recognized travel brands across real estate, rail, and maritime operations, while satisfying two publicly-oriented parent companies and a brand mandate that has to hold for at least another century.
INTERVIEW HIGHLIGHTS
How the Accor-LVMH joint venture divides responsibility, and what each parent brings beyond equity
The site selection framework for new hotel assets, including the role of an in-house historian
Why Orient Express capped room counts and built every asset to be privatizable, and how that shapes owner conversations and pricing
Gilda's view on how distribution and guest acquisition has evolved beyond traditional means
The open question on the Corinthian's revenue model: transient product or private charter business
How Orient Express approaches guest curation on trains and yachts, and why Gilda frames it as one of the most consequential and least controllable variables in the business
The tension between short-term shareholder reporting and a mandate framed around a 143-year horizon
What Gilda learned from LVMH's approach to scarcity and brand stewardship
Learn more about Orient Express here
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