Lunch With Norm - The eCommerce & Amazon FBA Podcast

• Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson

  Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down: - What the 55/75 split really means for your visibility - How A9, Cosmo, and Rufus impact your title strategy - What NOT to do with keywords, titles, and bullet points - How to speak to both humans and the algorithm - Ranking secrets Amazon doesn’t want you to know Brian also shares insights into: - How to test and adapt your titles with flat files - Where Amazon is actually pulling information from - Why your listing might not be optimized even if it ranks - How Amazon decides who shows up in Rufus search results Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend. 👀 Want to know how to rank #1 on Amazon in 2025? This episode is your blueprint. Chapters 00:00 Amazon SEO Secrets 00:53 Meet Brian Johnson 02:53 Events + Free Resources 06:12 Amazon Title Split Begins 10:12 Why It Even Matters 12:16 Boost Ranking with Titles 25:57 AI Tools for Listings 30:29 55/145 Title Strategy 33:11 Quick Title Fixes 34:28 Brand Name in Title? 35:56 Title Writing Tips 37:36 Rank Ready Giveaway  39:25 Prepping for Q4 43:01 Flat File SEO 46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO 57:16 Final Title Tips 59:02 Seller Q&A Session 01:08:59 Final Wrap-Up ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

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• The Key to Ranking on Amazon in 2025 | Oana Pădurariu

  Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers. In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ 👉 You’ll learn: - What Cosmo really is (hint: not an algorithm) - How Rufus works with Cosmo to serve product recommendations - Why Amazon removed the Q&A section—and what it means for your listing - How to optimize your backend and A+ content for AI-powered discovery - The three personas every listing needs to reflect - How pricing psychology and long-tail keywords affect Cosmo indexing - What mistakes 90% of sellers are making in their backend fields - Practical tips to align your listing and ads with Amazon’s AI systems - The tool that shows what your images actually say to the algorithm   🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.   Timestamps 00:00 Intro 02:22 What Is Cosmo AI? 03:33 Amazon Optimization in 2025 04:45 Keyword Signals Cosmo Reads 05:09 How Cosmo Ranks Products 12:26 Pricing Secrets for Visibility 15:18 Targeting with Amazon Data 18:10 Optimize for Cosmo + Rufus 24:18 Winning Images + FAQ Strategy 28:56 Photo Tips for Rankings 32:54 Rank on Google via Cosmo? 36:20 Ultimate Listing Checklist 2025 42:08 Build Accurate Buyer Personas 49:29 Grow Through Seller Community 55:14 Final Tips

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• The New Era of Search: There's a New Way to Rank... | Dan Kurtz

  Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.   Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.   What You'll Learn in This Episode: - Why press releases are still king for white hat SEO - How to safely build backlinks to your Amazon listings - The “Pinterest Method” to boost SEO for ecommerce - Using Reddit Answers & Quora to dominate LLMs - How Amazon sellers can get indexed by Google faster - Leveraging tools like SparkToro, Google Docs, and IFTTT - Why most SEO advice is outdated (and what to do instead) - Dan’s secret $500 backlink strategy for Amazon sellers 🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm   Chapters 00:00  White Hat Backlink Secrets 04:17  Rank Amazon Listings on Google 07:38  Social Profiles = Backlinks 10:46  Plant Your Flag on Blogger & Tumblr 13:52  Fiverr SEO Gigs: Worth It? 17:55  Avoid Junk Links at All Costs 21:01  Backlinks via Scholarships? 30:09  How to Index in LLMs 33:24  LLMs.txt vs Robots.txt 36:50  Reddit Answers = SEO Gold 40:45 Use a Website Newsroom 44:08 Evergreen Press Release Strategy 48:00  Google Prioritizes News First 52:06  Google Docs = SEO Weapon 55:12  No-Follow Links Still Help? 59:51 Connect with Dan on LinkedIn ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/  

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• TikTok Live Saved My Business... | Jared Mortensen

  In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales. The secret? TikTok Live. We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce. ✅ Learn the secret to TikTok Live selling ✅ Why your first 30 seconds can make or break your stream ✅ How to deal with trolls, engage customers, and build real loyalty ✅ Behind-the-scenes of a multi-studio livestream setup ✅ Why Real Man Apparel offers 36 size combinations — and why that matters ✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed. 🛒 Visit Real Man Apparel: rmac.store 💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.   Chapters 00:00 TikTok Live Business 02:46 Amazon Influencer Struggles 05:37 Why Mods Matter 08:25 Compression vs. Sweat Sales 11:24 Handling TikTok Trolls 14:57 Cash Crisis to Comeback 18:01 TikTok Live Gear Setup 21:06 Affiliate Setup Checklist 24:36 Order Tracking Tools 27:51 TikTok Sales Secret 31:07 How Long to Stream? 34:19 Shopify + Branded Search 37:30 Stand Out With Quality 41:00 Real Customer Loyalty Tips 44:15 TikTok Live Teasers 47:36 Biggest Live Mistakes 51:06 Sub-Brands for Growth 54:06 Give Back + Learn More ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 AZ Rank - https://azrank.com/#get-quote ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

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• Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider

  Email isn’t dead but your inbox deliverability might be. Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.   👇 In this episode, you’ll learn: - Why your emails aren’t landing (even if you think they are) - How to protect your domain from being flagged or spoofed - When to use dummy domains and subdomains - Why cold emails fail with Mailchimp and Klaviyo - How AI is transforming email deliverability - Tools and workflows that actually work (Warmy, AnyBiz, and more) - Why email is still the highest ROI channel in 2025   Timestamps 00:00 Boost Revenue with Email 02:37 Open Rates Dropping? 06:30 Stuck in Spam Folders 09:49 Amazon Seller List Hacks 13:15 Gmail Reputation Risks 16:24 Cold Emailing Rules 19:30 Why Old Domains Win 23:11 Campaign Setup Walkthrough 26:16 $ Millions from Email 28:54 AI-Powered Email Warm-Up 32:11 95% Deliverability Tips 35:54 Best Email Tools 2025 38:44 Meet Warmy (Spam Fix) 42:15 Amazon Insert Tricks 45:33 Domain Age = Trust ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL  

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