Brew Bytes

Key Insights✅ UX is now the #1 competitive advantage (not price) ✅ SAMA’s sandbox & Fintech Saudi → 50+ new licensed players ✅ Gen Z adopts fast but still doesn’t 100% trust fintech ✅ AI in fintech: temptation engine or financial guardian angel? ✅ “Nadeem, don’t buy that watch now – save for the one at year-end” ✅ Kids teaching parents = bottom-up adoption Like if this made you rethink AI & money Like, share, subscribe across any of these channels and find more content: 🎧 YouTube📱TikTok📷 Instagram🌐 Brew Bytes 🎙️ CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners🔥 BREW BYTES: Subscribe/Follow for tech culture storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

While companies invest millions in cloud migration and AI adoption, 44% of workers core skills will change within five years and most firms admit training lags demand. It's whether your people are ready for digital transformation.In this episode of Brew Bytes, recorded live in New York City, I sit down with Arnold Britto, a cloud and AI leader with 25 years of global experience, to explore why culture is the missing link in tech transformation. We go into his 90-day transformation blueprint, why leaders ignore the one metric that matters, and what to do if cloud forgot 90% of your data. This episode challenges conventional wisdom that technology drives transformation and reveals why culture, curiosity, and human connection are the real drivers of successful cloud and AI adoption.🟥 About Brew Bytes (brewbytes.io)Everyone talks about the future like it's some far off thing. But it's already happening in code, in culture, in tiny moments that change everything. At Brew Bytes, we slow down to unpack those moments. It's not just about tech or startups. It's about people, their ideas, their pivotal moments, their small wins that add up to something big.Each episode, we sit with founders, makers, and curious minds shaping what's next and we ask the questions you don't find in the headlines. So if you like your insights fresh and your stories real, grab a coffee. Let's talk about the future while we're still building it. The conversations fuelling tomorrow, one byte at a time.Hosted by Nadeem Ibrahim, a strategist and digital leader with nearly two decades of experience shaping transformation across the GCC and global markets.Spread the love, like, share, subscribe across any of these channels and find more content: 🎧 YouTube📱TikTok📷 Instagram🌐 Brew Bytes 🎙️ CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners🔥 BREW BYTES: Subscribe/Follow for tech culture storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Brew Bytes, I sit down with Gosia Wajchert, Managing Director for MEA at Criteo, to explore the psychological principles behind modern advertising and why consumer behavior is shifting faster than marketing strategies can adapt. We go into how AI and predictive technology are reshaping e-commerce, why Gen Z's demand for authenticity is forcing brands to rethink trust, and how retail media is exploiting decision-making vulnerabilities we don't even know we have. This episode challenges everything you thought you knew about digital advertising and reveals why cultural intelligence and emotional awareness are becoming the most critical skills in commerce. Key Insights that we took from our conversation: Why consumers increasingly dislike advertising yet brands continue to invest heavily in digital advertising campaigns How emotion-aware AI and predictive technology are being used to manipulate consumer behavior and emotional responses The psychology behind Gen Z's demand for authenticity and why so many brands fake it instead of building real trust The relationship between advertising manipulation, mental health, and trust erosion in modern commerce The future of AI-powered emotional manipulation and what it means for consumer privacy and autonomy Why simplicity in e-commerce will be the defining trend of 2025 and how one-touch platforms will change shopping behavior How cultural intelligence is becoming more important than technical skills in digital transformation 🟥 About Brew Bytes (brewbytes.io) The conversations fuelling tomorrow, one byte at a time. Everyone talks about the future like it's some far off thing. But it's already happening in code, in culture, in tiny moments that change everything. At Brew Bytes, we slow down to unpack those moments. It's not just about tech or startups. It's about people, their ideas, their pivotal moments, their small wins that add up to something big. Each episode, we sit with founders, makers, and curious minds shaping what's next and we ask the questions you don't find in the headlines. So if you like your insights fresh and your stories real, grab a coffee. Let's talk about the future while we're still building it. 🟥 Join the Conversation Like if this changed how you think about advertising and consumer behavior Comment on how you feel when you see targeted ads - manipulated or served? Subscribe for more inspiring conversations that challenge how you see the world Share this with someone working in marketing, e-commerce, or digital transformation. 🟥 Connect with Brew Bytes:🌐 Website: www.brewbytes.io 📷 Instagram: @BrewBytes_Official 📱 TikTok: @BrewBytes_Official 🎧 Listen on: Spotify | Apple Podcasts | YouTube Music | Amazon Music | Anghami 🟥 Episode Credits: Produced by Nadeem Ibrahim and Arjun Radeesh Brew Bytes branding designed by The Nobull Partners   🎙️ CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners🔥 BREW BYTES: Subscribe/Follow for tech culture storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Brew Bytes from Dubai, I sit down with Vishal and Hassan from Atomic, the digital innovation agency transforming brand experiences across the GCC through augmented reality technology. We go into the psychology behind virtual and real-world interactions, why AR adoption in the Middle East reflects unique cultural psychology differences, and how AI-powered mixed reality will redefine human behavior and emotional regulation. This episode I challenge the perception that AR is just novelty and reveals why utility-driven immersive experiences are the future of digital transformation.About Vishal and Hassan: Vishal spent five years at Snapchat leading AR strategy and brand experiences before co-founding Atomic DXB, where he's transforming how brands connect with audiences through augmented reality innovation. Hassan brings content creation expertise and organic growth strategies to Atomic, pushing the boundaries of what's possible in social AR and mixed reality environments. Their work in Saudi Arabia and across the GCC demonstrates how cultural readiness and creative talent are accelerating AR adoption and digital innovation in the region.About Brew Bytes (brewbytes.io):Everyone talks about the future like it's some far off thing. But it's already happening in code, in culture, in tiny moments that change everything. At Brew Bytes, we slow down to unpack those moments. It's not just about tech or startups. It's about people, their ideas, their pivotal moments, their small wins that add up to something big. Each episode, we sit with founders, makers, and curious minds shaping what's next and we ask the questions you don't find in the headlines. So if you like your insights fresh and your stories real, grab a coffee. Let's talk about the future while we're still building it. The conversations fuelling tomorrow, one byte at a time. 🎙️ CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners🔥 BREW BYTES: Subscribe/Follow for tech culture storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode, Nadeem sits down with virtual world builder and gaming visionary Fernando Pereira, CEO and Founder of xtend3D and explores:How games like World of Warcraft are secretly teaching leadershipWhy Gen Z and Gen Alpha will dominate virtual spaces—and leave others behindThe real reason Web3 didn’t fail—it just evolvedWhat’s next for entertainment, events, and even the human experienceIf you think the metaverse is hype, this episode might just change your mind. Tune in to explore the future you didn’t see coming.🟥 About Brew Bytes (brewbytes.io)Everyone talks about the future like it's some far off thing. But it's already happening in code, in culture, in tiny moments that change everything. At Brew Bytes, we slow down to unpack those moments. It's not just about tech or startups. It's about people, their ideas, their pivotal moments, their small wins that add up to something big.Each episode, we sit with founders, makers, and curious minds shaping what's next and we ask the questions you don't find in the headlines. So if you like your insights fresh and your stories real, grab a coffee. Let's talk about the future while we're still building it. The conversations fuelling tomorrow, one byte at a time.Hosted by Nadeem Ibrahim, a strategist and digital leader with nearly two decades of experience shaping transformation across the GCC and global markets.🟥 Join the ConversationLike if this changed how you think about gaming and the future.Comment on what skills have you developed through gaming that helped you in real life?Subscribe for more inspiring conversations that challenge how you see the world,Share this with someone who still thinks gaming is just a waste of time.Spread the love, like, share, subscribe across any of these channels and find more content: 🎧 YouTube📱TikTok📷 Instagram🌐 Brew Bytes 🎙️ CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners🔥 BREW BYTES: Subscribe/Follow for tech culture storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.