Brew Bytes - The Practitioner's AI Show

Most AI fails because nobody defines the problem first, and the model was never the edge. Your data and your people are.

It's a straight line from lost human connection to boardrooms bolting AI onto broken processes, plus a practical map of what winning actually looks like.

In this episode:

Why MIT found 95% of enterprise AI projects fail

"Pipes then people", and why 2 to 5 hours saved per employee is real ROI

Build vs buy, and your real differentiator

Human in the loop: why someone still has to pick

Agent commerce: marketing to a machine, not a person

Charles Gabriel is a media and advertising leader (AOL, Disney's Maker Studios) now at Akkio, the no-code AI analytics platform for agencies.

Real stories, from the people actually building it.

🎙️ Guest: Charles Gabriel, Akkio

🎙️ Host: Nadeem Ibrahim

🌐 www.brewbytes.io

CREDITS:
Host and Produced by Nadeem Ibrahim
Post Production by Radwa El Attar
Branding by The Nobull Partners

BREW BYTES:
Subscribe/Follow for AI practioners' stories
Rate 5 ⭐ if this shifted your thinking

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Nadeem Ibrahim plays devil's advocate, defending the craft agencies get right, from the Mad Men era to today.  While Sameer and Lawrence make the case for tearing the model down to its studs and rebuilding it around transparency, specialists over headcount, and the one thing AI can't replace: the human element. A conversation for anyone who runs an agency, works in one, or signs the invoice.

In this episode:

Why the agency model is "self-serving" — and who really gets the share

"Revenue is vanity, profit is sanity" — a £200k lesson learned young

The retainer problem when AI puts the knowledge in the client's hand

68% of agency staff demotivated — and the exodus to freelance

The pitch theatre: 30 people in the room, 2 doing the talking

Match the specialist, not the logo

The human element AI can't touch

Samir founded the agency in 2009; Lawrence joined as chief strategist after a digital-media career running back to the .com boom.

Grab a coffee. Let's talk about the future while we're still building it.

🎙️ Guest: Sameer Rehman and Lawerence Lartey

🎙️ Host: Nadeem Ibrahim

🌐 www.brewbytes.io

CREDITS:
Host and Produced by Nadeem Ibrahim
Post Production by Radwa El Attar
Branding by The Nobull Partners

BREW BYTES:
Subscribe/Follow for AI practioners' stories
Rate 5 ⭐ if this shifted your thinking

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Nadeem Ibrahim and Asif get comfortable, and a little uncomfortable.  They pull apart "Now-ism," and why the education system is teaching a generation that already has all the information, and why hierarchy at work is quietly dead. It's a conversation for anyone who manages, teaches, hires or parents a Gen Z and suspects the old playbook stopped working.

In this episode:

"Now-ism" and the ecosystem that built it

The shift in the power of knowledge -> and the death of old authority

The anxiety of early success 

The "15-minute rule" - stop teaching, start mentoring

The "work buddy" culture and why you now sell Gen Z the job

What really earns Gen Z's loyalty

Mental health -> genuine priority, or convenient excuse?

Asif Hussain is an author, media and marketing leader, and adjunct university faculty who has spent years researching and mentoring Gen Z.

Grab a coffee. Let's talk about the future while we're still building it.

🎙️ Guest: Asif Hussain — Author, Founder

🎙️ Host: Nadeem Ibrahim

🌐 www.brewbytes.io

CREDITS:
Host and Produced by Nadeem Ibrahim
Post Production by Radwa El Attar
Branding by The Nobull Partners

BREW BYTES:
Subscribe/Follow for AI practioners' stories
Rate 5 ⭐ if this shifted your thinking

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tony Evans spent 13 years at Meta building AI-powered data teams. Then he went back to university to study psychology, because he realised the problem with digital transformation was never the data. It was always the people.

In this episode of Brew Bytes, the author of Generation AI: Leading People in a Machine Age joins Nadeem Ibrahim to cut through the noise on what AI leadership actually looks like, and why most organisations are dangerously behind.

They cover the Four S's of data sophistication, the Four I's of AI integration, why 52% of parents feel unprepared to guide their children through an AI-driven future, and how the Cambridge-Oxford Boat Race perfectly explains the future of human performance in the age of machines.

Tony also shares some of the most disturbing examples of AI misuse and explains why bias in AI is ultimately a human problem.

Plus: facial recognition at the LA Clippers Stadium, UAE's #1 global broadband ranking, and the Espresso Encounters question that stopped Tony in his tracks.

If you're a leader, a parent, or anyone trying to figure out what the AI era actually means for you,  this one is essential listening.

🎙️ Guest: Tony Evans — Author, AI Leadership Consultant

🎙️ Host: Nadeem Ibrahim

🌐 www.brewbytes.io

CREDITS:
Host and Produced by Nadeem Ibrahim
Post Production by Radwa El Attar
Branding by The Nobull Partners

BREW BYTES:
Subscribe/Follow for AI practioners' stories
Rate 5 ⭐ if this shifted your thinking

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"I sold my Bentley, my private plane, and my million-dollar home in one month. Then moved my entire family to the UAE."
Ron Rana didn't just relocate. He escaped.
From a country where the American Dream is no longer once what it was, to a place that actually wants him to succeed.
In this episode, Ron breaks down what actually changes when you build from the UAE, not the relocation story, but the business transformation.
We explore:
• How he got a UAE driver's license in 30 minutes (vs. an entire day in the US)
• Why he'd "rather live in a kingdom than a country that changes daddy every four years"
• The UAE Golden Visa that gave him 10-year residency in 4 months
• The 3 keys to scaling: automation, delegation, duplication
• Why "firing yourself as an entrepreneur is the best thing you'll ever do"
• What US founders completely underestimate about building in the UAE
• How he retired both his mom and wife through real estate
• Breaking generational curses vs. leaving generational wealth
This conversation will make you rethink where you're building, why speed matters.

 
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CREDITS:
Host and Produced by Nadeem Ibrahim
Post Production by Radwa El Attar
Branding by The Nobull Partners

BREW BYTES:
Subscribe/Follow for AI practioners' stories
Rate 5 ⭐ if this shifted your thinking

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.