People say they miss when MTV played music videos, but their viewing habits say otherwise!
We revisited one of our most popular episodes from 2023, but trimmed it down to include the best parts. I’m joined by Zack O’Malley Greenburg to unpack MTV’s rise from a scrappy video platform to a cultural powerhouse. We break down breakthrough moments like Michael Jackson’s “Billie Jean”, the rise of reality TV, the networks influence, rise, fall, and what’s next?
CHAPTERS
01:04 The Birth of MTV
04:45 MTV's Business Model
13:01 Cultural Impact of Influence
21:28 Rise of Reality TV
29:59 MTV ‘s Decline
SPONSORS
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beatBread : A music funding platform that empowers independent artists to access advances on their streaming income while keeping 100% ownership of their music.
Splice, a cloud-based music creation platform offering millions of royalty-free samples, plugins (via rent-to-own), and AI-powered tools to inspire creators everywhere
GUEST
Zack O’Malley Greenburg, Author, Empire State of Mind
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
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Five Bold Predictions: Netflix and Spotify, AI-Powered Industry, The Big 3’s Future, and More
We continue our Trapital Summit series with Dan and MiDIA Research’s Tati Cirisano sharing bold predictions from Trapital Summit attendees and sharing their thoughts.
We debate the long-term viability of major record labels, whether a Netflix + Spotify merger make sense (we recorded this before the podcast partnership!), we also discussed whether we’ll return to mass mainstream monoculture, future growth opportunities, and which new opportunities will be unlocked by AI-powered tools.
CHAPTERS
01:47 Future of Major Labels?
03:58 Will Netflix and Spotify Ever Merge?
05:52 A Return to Monoculture?
09:06 Unprecedented Industry Growth?
10:30 Will AI-Driven Labels Be The Future?
SPONSORS
Splice: Splice Instrument is here. Real instruments, meticulously crafted, and authentically crafted
Chartmetric: Listen in for our Stat of the Week
GUEST
Tatiana Cirisano, VP Music Strategy, MIDiA Research
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
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What's a Grammy Worth? New Voters, New Winners, and Rewriting History
This episode is in partnership and collaboration with our friends at The Recording Academy
You’ll hear our deep dive on what we can learn from this years Grammys with our usual analysis and a few select guests including: Panos Panay (President of The Recording Academy), Tati Cirisano (MIDiA Research), Zack O’Malley Greenburg, author and investor.
We discuss the biggest takeaways from the 2026 nominations, the rise of international music, how the voting body has evolved, and the economic lift of a Grammy win.
CHAPTERS
01:41 - Biggest takeaways
05:41 - Tati Cirisano joins us
13:02 - Panos Panay joins us
17:10 - Which past Grammys would have changed
21:52 - The Grammy Bump
33:10 - Zack Greenburg joins us
SPONSORS
The Recording Academy
Chartmetric: Listen in for our Stat of the Week
Tidal: Win $100k with the Tidal Upload Contest
GUESTS
Panos Panay, President, The Recording Academy
Tatiana Cirisano, VP Music Strategy, MIDiA Research
Zack O’Malley Greenburg, Author, Empire State of Mind
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
RESOURCES
What is the Economic Value of a GRAMMY in Today’s Industry? - Chartmetric and Will Page
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Building Businesses Around Artists with Firebird Music CEO Nathan Hubbard
At our Trapital Summit, Nathan Hubbard joined me in stage to discuss Firebird Music’s investment thesis, working with Yungblud, and the business of Taylor Swift.
CHAPTERS
04:06 Firebird’s Mission
06:46 Yungblud’s Case Study
14:16 Investing in Management Companies
21:03 Finding New Talent
23:34 Is Taylor Swift the Best CEO in Music?
SPONSORS
Chartmetric: Listen in for our Chartmetric Stat of the Week.
Splice: Learn more about Splice’s brand new virtual INSTRUMENT
LINKS & SOURCES
Trapital newsletter
Trapital Summit 2025
Guests: Nathan Hubbard, Firebird Music
Every Single Album Podcast
TRAPITAL
Where technology shapes culture. New episodes and memos every week.
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Investing in Music Rights with Shamrock Capital’s Jason Sklar
We continue our Trapital Summit series with Jason Sklar, a partner at Shamrock Capital, to explore music rights as an asset class, as well as gaming, film, and more. We discuss Shamrock’s perspective, market trends, valuation approaches, the role of AI, and cross-industry opportunities.
02:27 State of Music Rights Investing
09:37 Shamrock’s Investment Approach
16:01 AI, Gaming, and Music
19:39 Why Investing in Film is a B2B Business
20:13 What’s Next for Catalog Deals
This episode is brought to you by SoundCloud for Artists, the all-in-one platform that empowers artists to distribute music, grow their audience, and get paid directly.
From uploads to insights, SoundCloud helps creators take control of their careers.
Listen in for our Chartmetric Stat of the Week.
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more