We Fixed It, You're Welcome

What happens when a major airline simply runs out of money?

In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit Airlines and its impact on passengers, employees, competitors, and the future of budget air travel.

After years of financial instability, failed merger attempts, mounting debt, and rising fuel costs, Spirit Airlines officially ceased operations on May 2, 2026, leaving travelers stranded and thousands of employees without jobs. But while the shutdown felt sudden to customers, the warning signs had been visible for years.

Together, we unpack how the airline industry handles collapse, why ultra low cost carriers are becoming harder to sustain, and whether Spirit’s downfall signals a much bigger shift in the economics of air travel.

In This Episode, We Cover


Why Spirit Airlines officially shut down operations


How fuel prices accelerated the company’s collapse


The real reason ultra low cost airlines struggle long term


What happened to stranded passengers and canceled flights


Why airline shutdowns often happen abruptly


The WARN Act and employee notification responsibilities


How airline creditors influence shutdown decisions


Why Spirit’s collapse could lead to higher airfare industry-wide


The hidden role Spirit played in keeping ticket prices low


The rise of premium travel after the pandemic


How other airlines are responding to Spirit’s disappearance


What happens to loyalty points and travel rewards after an airline dies


Key Insight from the Episode

Spirit Airlines may be gone, but its impact on pricing across the airline industry was enormous.

As discussed during the episode:

Whether or not you flew Spirit, you benefited from Spirit Airlines because they helped drive down prices in every market they touched.

Without that pressure, travelers may soon face significantly higher airfare across the board.

About the Guest: Zach Wichter

Zach Wichter is a consumer travel reporter at USA Today, where he covers aviation, travel trends, airlines, and passenger experience through his column Cruising Altitude.

Previously, Zach reported for:


The New York Times


The Points Guy

He was also part of the reporting team recognized with a Loeb Award for coverage of the Boeing 737 MAX crisis.

Connect with Zach on LinkedIn:https://www.linkedin.com/in/zlwichter/

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• Website – www.wefixeditpod.com

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If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

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Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company?

In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.

Is this the beginning of a revolutionary turnaround or a last-minute headline grab designed to buy time?

Together, our panel explores whether brand loyalty is enough to survive a category shift this extreme, what investors are really reacting to when companies announce “AI pivots,” and whether Allbirds might still have viable paths forward to pursue its original footwear business instead of such a drastic departure.

Are we entering an era where struggling companies can simply add “AI” to their story and reset investor expectations?

As discussed in the episode:

The company didn’t pivot to AI. They pivoted to a headline.

That distinction may define whether Allbirds’ reboot becomes a turnaround story or a cautionary case study.

Across industries, companies are racing to reposition themselves around artificial intelligence.

But investors, employees, and customers are increasingly asking:


What counts as a real pivot?


What signals credibility?


And what separates strategy from survival tactics?

Allbirds provides a rare real-time example of what happens when brand identity, capital constraints, and market hype collide.

Todd M. Schoenberger is CEO of CrossCheck Media and Chief Investment Officer at CrossCheck Management. He is a veteran financial commentator whose analysis has appeared on:


CNBC


Fox News


CNN

Todd specializes in interpreting market signals, investor behavior, and strategic corporate positioning during periods of economic transition.

Connect with Todd on LinkedIn:https://www.linkedin.com/in/todd-m-schoenberger

Some standout insights from this episode:

✔ AI announcements can trigger short-term stock spikes without long-term strategy✔ GPU infrastructure businesses require massive capital investment to compete✔ Brand trust weakens when companies abandon their founding mission abruptly✔ Direct-to-consumer footwear strategy may have been a stronger recovery path✔ Meme-stock momentum helped amplify Allbirds’ temporary rally✔ Sustainable brand positioning could have supported a more credible pivot✔ Timing, culture shifts, and retail expansion decisions accelerated decline

The Allbirds story raises a broader question for founders and executives:

When reinvention becomes necessary, should companies evolve within their strengths or leap into entirely new categories?

Sometimes survival depends less on moving fast and more on moving credibly.

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Key Question Driving the EpisodeWhy This Conversation Matters Right NowAbout the Guest: Todd M. SchoenbergerDiscussion HighlightsA Bigger Strategic Lesson
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Napster once reshaped the music industry by making free digital downloads mainstream. Now it’s attempting another reinvention, this time as an AI-powered music platform. But can a brand once synonymous with piracy successfully re-enter the industry it disrupted?

In this episode, our panel sits down with podcast host and music industry partner development expert Seth Schachner (ex Sony Music, Jive Records, Microsoft) to unpack Napster’s history, its current AI ambitions, and whether the company still has a meaningful role to play in today’s creator-driven music ecosystem.

Together, we explore what Napster got right the first time, what’s different now, and what it would take for the platform to succeed in an era dominated by streaming, TikTok discovery, and AI music tools.

What You’ll Learn in This EpisodeHow Napster changed music consumption foreverWhy the music industry revenue dropped dramatically after early file-sharing platforms emerged How platforms like Apple iTunes and Spotify built on Napster’s behavioral blueprint The real difference between early piracy-era innovation and today’s AI music ecosystem Why AI music tools face skepticism from artists and labels. Whether Napster’s brand still has strategic value. The strongest opportunity Napster has today: creator collaboration platforms

Why independent artist infrastructure may matter more than streaming competition. How TikTok-era discovery is reshaping music success cyclesWhat Napster would need to do to “fix” its comeback strategyIf Napster Wants to Win Again…

The panel suggests Napster should:Lean into collaborative music creation tools support independent artists instead of competing with major streaming platforms build discovery infrastructure for emerging creatorsavoid overextending into too many AI product categoriesfocus on repeat creator engagement instead of passive listening

About the GuestSeth Schachner is a veteran entertainment strategist and founder of Strat Americas. His career includes leadership roles at Sony Music and partnerships with companies like Microsoft and Live Nation Entertainment. He also hosts the podcast Breaking Down the Biz, where he explores the business behind entertainment and media.

Seth’s Podcast: https://open.spotify.com/show/0S8P5a0rH76RD1DB3BKloD?si=7044f5767af94587

Connect with Seth:https://www.linkedin.com/in/sethschachner/

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer -

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices

LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.

In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary.

The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape.

The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders.

Key Topics & Takeaways


Why adult collectors now make up ~25–30% of the toy market


How LEGO’s “Adults Welcome” strategy and 18+ sets changed the brand


The shift from imaginative play to instruction-following construction


Why modern LEGO sets leave less room for creative reinterpretation


The impact of screens, media, and IP on how kids play today


Declining birth rates and what that means for toy company pipelines


The difference between “paint by numbers” and a blank canvas


Why nostalgia is powerful but not a long-term growth strategy


How LEGO risks losing the next generation of builders

The hidden danger of optimizing only for adult money

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.

Yet longtime customers are walking away angry.

In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years.

The question at the center of the conversation:
How can a brand be winning financially while simultaneously losing its best customers?

From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers.

What We Cover
1️⃣ The Core Problem: Financial Success vs Brand Equity
Southwest reported record revenue, yet load factors are declining
Loyal flyers publicly declaring they are leaving
The emotional equity of “We’re all in this together” is eroding
The danger of extracting more revenue per customer while shrinking the customer base Rene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health.

2️⃣ The Boarding Royale Backfire
Southwest’s Super Bowl ad mocked its former open seating model.
Instead of feeling like a self-aware evolution, customers felt:
Belittled
Gaslit
Reduced to the punchline
Rene breaks down why making your most loyal customers the joke is a strategic miscalculation.

3️⃣ Hierarchy Changes Behavior
Referencing research from Harvard Business School and the University of Toronto, Rene highlights how:
Class distinctions increase conflict
Introducing hierarchy shifts employee roles from hosts to referees
Southwest’s once-democratic seating model helped create community
When tiered seating and baggage fees entered the picture, the cultural dynamic shifted.

4️⃣ Internal Culture Risk
Southwest’s frontline employees have historically been its greatest asset:
Humor
Warmth
Human connection
But layoffs, operational constraints, and policy changes are altering that culture.
The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone.

5️⃣ What Should Southwest Do?
Rene proposes a bold alternative:
A Dual-Brand Strategy
Modeled after Qantas and Jetstar:
Preserve Southwest as a high-trust, economy-focused domestic brand
Launch a separate premium or long-haul sub-brand
Protect the emotional equity instead of diluting it
Other ideas discussed:
Restore fee transparency
Recommit to “Bags Fly Free”
Monetize passenger engagement through paid brand research partnerships
Re-empower employees as ambassadors rather than enforcers

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Rene Huey-Lipton
https://www.linkedin.com/in/hueylipton/

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod
LinkedIn – https://www.linkedin.com/company/wefixeditpod
YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices