Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

JOIN US LIVE AT CRE8TIVE CONIf you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars. WELCOME TO THE CREATIVE ENTREPRENEUR PODCASTWelcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky. In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic. This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world. WHY NETWORKING STILL MATTERS FOR ENTREPRENEURSJulie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face. Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen. The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both. IN-PERSON NETWORKING VS ONLINE NETWORKINGDom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions. Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting. SCORE, CHAMBERS, AND COMMUNITY GROUPSJulie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship. Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions. They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility. NETWORKING TIPS THAT ACTUALLY WORKJulie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch. Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters. The balance is knowing your brand without leading with it. HOW TO START CONVERSATIONS NATURALLYJulie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there. Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel. THE POWER OF REMEMBERING NAMESJulie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill. WHY CRE8TIVE CON MATTERSJulie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building. Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year. If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars. FINAL TAKEAWAYIf you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact. If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode. FREQUENTLY ASKED QUESTIONS What is the best way to network as an entrepreneur?The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling. Is in-person networking still worth it?Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable. What is SCORE and who should use it?SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors. Do I need an elevator pitch?You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally. What is Cre8tive Con?Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth. Who should attend Cre8tive Con?Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections. Where can I register?You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars. 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Join Us Live At Cre8tive Con This February! www.cre8tivecon.com The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now? In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy. Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions. This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity. Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions. The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort. If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times. Frequently Asked Questions What does “pay to play” mean in business? Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business. Is it worth investing in marketing during a tough economy? Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth. Where should small business owners invest first? Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally. Are lead generation platforms actually effective? Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix. Do I really need paid ads to grow my business? While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone. Why is an email list more important than social media? An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate. Is LinkedIn necessary for entrepreneurs? LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients. How do I know if my marketing is working? You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending. How much should I be spending on marketing? There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes. Mentioned in This Episode Lead generation platforms for service-based businessesDigital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and PinterestEmail list building and audience ownershipLinkedIn optimization and domain authorityIn-person networking and live eventsReinvesting in business growthCreative Icon Awards at Cre8tive Con Connect with Julie Lokun Email: [email protected]: www.cre8tivecon.comAwards Nominations: www.cre8tivecon.com/awards Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout! www.cre8tivecon.com In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world. Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future. He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself. This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide. Key Topics Covered Why cognitive flexibility is essential for success in business and life The difference between learning information and learning how to think What schools get wrong about memory, focus, and real-world skills Is college necessary for modern entrepreneurs? How AI and online education are transforming how we learn Jim Kwik’s journey from learning struggles to teaching millions How introverts can succeed in entrepreneurship and leadership Burnout, overwhelm, and doing more of what lights you up Turning personal challenges into a purpose-driven mission The importance of community, mentorship, and lifelong learning Notable Quotes from Jim Kwik “School teaches you what to learn, but not how to think.”“Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.”“Passion is what lights you up. Purpose is how you use that passion to light others up.”“You can feel limited, but you are never limited. You can learn to expand what you believe is possible.” Listen If You Want To Improve your learning speed, memory, and focus Strengthen cognitive flexibility and mental performance Rethink education, college, and skill development in an AI-driven era Get unstuck and build momentum toward your goals Clarify your purpose and create a more meaningful career Understand the mindset behind successful entrepreneurs and creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE IN CHICAGO THIS FEBRUARY! www.cre8tivecon.com In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun interview Admiral Garry Hall, a leader whose experience spans naval aviation, the White House, and decades of service at the highest levels. Admiral Hall shares leadership lessons that apply directly to entrepreneurs navigating growth, challenges, and high-stakes decision-making. The conversation blends leadership strategies, personal storytelling, and surprising moments of humor. Listeners will hear about Admiral Hall’s early life and ambitions, his journey to the United States Naval Academy, his path to becoming a Rear Admiral, and his time advising the President of the United States. The episode also includes lighthearted “presidential superlatives,” insights into call signs, and reflections on humility, character, and purpose. Entrepreneurs will find powerful guidance on leading teams, leading themselves, and establishing clarity and confidence in business and in life. What Entrepreneurs Will Learn in This Episode Understanding True Leadership Admiral Hall explains the difference between management and leadership. Management is doing things right, while leadership is doing the right thing. The strongest leaders know how to do both. Leading Yourself First Success in business begins with personal discipline. Admiral Hall discusses the importance of character, faith, emotional steadiness, and moral clarity. The Value of Mentorship A key moment in his naval career came when he boldly asked to be mentored and treated as someone committed to long-term success. Entrepreneurs are encouraged to do the same. The Importance of Having a Clear Destination Leaders need to know where they are going. Admiral Hall recommends that every business owner write a one to three page document titled “This Is Who We Are,” which serves as a guiding compass for decisions. Learning from Others Entrepreneurs should study great leaders. Reading biographies and learning from the lives of remarkable individuals can provide inspiration and direction, especially for those who feel stuck or surrounded by negative influences. Navigating Challenges Admiral Hall discusses owning mistakes, learning from setbacks, and building resilience. Entrepreneurs will learn how to stay steady during turbulent times. Building High-Performance Teams Drawing from his experience leading 16,000 sailors and 27 ships, Admiral Hall emphasizes morale, readiness, and safety as the foundation of effective leadership. Notable and Lighthearted Moments Julie shares how she received her call sign “Awesome Actual,” and how Admiral Hall uses “awesome” as a title of admiration.Dom and Julie engage the Admiral in playful “presidential superlatives,” debating which presidents had the best hair, the best suits, or would make the best mentor.Admiral Hall recalls moments from his time in the White House and the impact presidents like Ronald Reagan and Dwight Eisenhower had on national morale and American infrastructure. About Admiral Garry Hall Admiral Hall is the author of Navigating Leadership: Making a Pact with Excellence, a leadership guide grounded in decades of experience. He is also the host of the podcast Navigating Life, where he shares insights on character, leadership, service, and purpose. Key Takeaway Admiral Hall emphasizes that leadership begins with self-leadership. When individuals examine their behavior mentally, physically, and morally, they become capable of leading teams and businesses with clarity and integrity. Humility, calmness in chaos, and commitment to excellence distinguish effective leaders from average ones. Listen to Navigating Life: Navigating Life - Podcast - Apple Podcasts Get Navigating Leadership: Navigating Leadership: Making A Pact With Excellence: Hall, Adm Garry E: 9798988302803: Amazon.com: Books Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Julie and Dom at Cre8tive Con 2026 Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators.Learn more at www.cre8tivecon.com. Guest: Glenn Rudin, Founder of Always Been Creative Glenn's website: www.alwaysbeencreative.com Connect on Linkedin: Glenn Rudin | LinkedIn IN THIS EPISODE: In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters. Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale. What You Will Learn Why most entrepreneurs struggle to explain what they doGlenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details. How to create messaging that instantly resonatesLearn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand. The formula for an effective ten-second messageGlenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations. A modern perspective on elevator pitchesDiscover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority. Why consistency is the foundation of trustGlenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum. How to avoid marketing whiplashUnderstand how shifting your messaging daily confuses your audience and weakens your brand. Episode Highlights The Brand Trivia ChallengeJulie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology. Origin of The Message MasterGlenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand. Naming the Podcast SegmentJulie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight. AI, virality, and digital disinformationThe trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness. Real-world messaging strategyGlenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting. Top Takeaways for Entrepreneurs and Small Business Owners Clarity is more important than cleverness. Your introduction must be concise and curiosity-driven. Preparation does not mean sounding robotic. Consistency builds trust, visibility, and conversions. Stay in your lane and post content aligned to your brand. Relatability makes your message stronger than overly fancy language. Know your audience and speak directly to their needs. Quotable Moments “Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin“If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin“Relatable beats fancy every time.” – Julie Lokun“Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin MORE ABOUT Glenn Rudin Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell. Connect with Glenn:Website: www.alwaysbeencreative.comLinkedIn: Search for Glenn Rudin Join the Movement at Cre8tive Con Cre8tive Con brings together authors, speakers, entrepreneurs, creators, and innovators for a unique, high-energy conference experience designed to elevate your brand, voice, and business.Learn more or reserve your seat at www.cre8tivecon.com. Rate, Review, and Subscribe If you enjoyed this episode, please rate, review, and subscribe to The Creative Entrepreneur Podcast. Your support helps the show reach more entrepreneurs who are ready to grow, scale, and create with intention. www.cre8tivecon.com Keep creating and keep building your legacy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.