First Things THRST

Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want.

We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media.

The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498

The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232

Website: jimcurtiscoaching.com

00:00 Introduction
03:25 Jim introduces his wellness entrepreneurship journey
06:10 Transition from Wall Street trader to WebMD executive
12:26 Experience with a neurologist and placebo effects
20:19 Navigating the subconscious mind to enhance performance
28:04 Can you truly have it all in life?
35:18 Understanding desires and letting go of material attachment
40:02 The evolution of self-awareness and relationships
45:08 Balancing ambition with enjoyment of present life
50:15 Overcoming limiting beliefs and the quest for freedom
55:00 The interconnectedness of spirituality and personal success
1:00:15 Addressing subconscious issues in relationships
1:05:42 Navigating choice and commitment in partnerships
1:10:42 Embracing spirituality and trusting personal journey

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10
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Website: jimcurtiscoaching.com

Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility.

She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person.

00:00 Introduction
02:03 Modern dating challenges with instant gratification
06:00 Personal experiences with dating apps and challenges
12:00 Therapy's role in understanding relationship patterns
18:09 Chemistry vs compatibility in relationships
24:41 The importance of patience in dating
30:25 Differences in dating cultures across regions
36:09 Dating app experiences and their varied impacts
42:56 Vulnerability and emotional risks in relationships
50:08 Oversharing vs fostering emotional safety
57:23 The concept of cheating and its nuances
1:04:31 Long-distance relationships: benefits and challenges
1:11:08 The issue with "nice guys" in modern dating
1:17:09 Financial stability's role in pursuing relationships
1:31:55 Can relationships survive infidelity?

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Mercedes
Instagram: https://www.instagram.com/mercedescoffmantherapy/?hl=en
Website: https://www.mercedescoffmantherapy.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is.

He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts.

00:00 Introduction
04:20 Personal struggles and psychology in sports
09:05 Big wave surfing and lessons on focus
14:37 Experiencing stress in entrepreneurship and optimism
21:55 The essence of adventure in entrepreneurship
29:40 Real-life examples of handling stress and leadership
34:11 Team dynamics versus individual coaching effectiveness
38:51 Mental imagery and powerful future visioning
44:23 Overcoming FOPO and building self-confidence
50:37 Skills and mindset investment for personal growth
56:33 Perspectives on handling high-pressure moments
1:04:11 Balancing personal and professional lives effectively
1:10:43 Building a positive mindset and tackling challenges

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10
10% off with code MIKE10

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Michael Gervais
Instagram: https://www.instagram.com/michaelgervais/?hl=en
Website: https://www.instagram.com/michaelgervais/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

From street chaos to Orthodox priesthood: the journey nobody expected.

Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work.

He breaks down why most people approach faith completely wrong and what actually changes lives.

For the sceptics and the seekers both.

00:00 Introduction
07:06 Decision to embrace faith after life-altering experiences
17:20 Exploring the concept of receiving Christ's presence
23:34 Reflections on goodness and the objective standard in life
29:24 Rise in religious interest among young men
35:11 Father Moses discusses the challenges of being a good Christian
41:06 Daily habits and routines of an Orthodox Christian
49:49 Responsibility of Christians when achieving financial success
54:36 The fleeting satisfaction of wealth and materialism
59:21 Encountering Christ after death and the choice of Heaven or Hell
01:09:46 Starting a journey into Orthodox Christianity
01:21:07 Implications of shifting societal norms on family and religion
01:27:44 Importance of selecting the right spouse based on faith
01:34:11 Challenges and responsibilities of raising children in faith
01:39:58 Final thoughts on embracing Orthodox Christianity

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10
10% off with code MIKE10

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Father Moses
Instagram: https://www.instagram.com/fathermosesmcpherson/?hl=en
David Protein: https://www.skool.com/fathermoses/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed.

Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day.

The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win.

00:00 Introduction
02:01 Mike introduces Peter and the RX Bar success
06:12 Transition from kitchen to commercial production
11:21 Overcoming scaling challenges and shelf-life issues
14:28 First breakthrough with Wegmans retail partnership
20:08 Road to a $600M exit and maintaining integrity
25:20 Post-exit identity crisis and brief hedonism
30:36 The itch to build again and non-compete limitations
33:35 Returning to protein bars with a unique approach
37:12 The rise of protein products in everyday foods
45:17 Launching David bars with innovative ingredients
54:15 Incorporating AI and fostering a productive team
1:02:10 Future goals and diversification with new brands

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand - https://thrstofficial.com/
» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10
10% off with code MIKE10

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Peter
Instagram: https://www.instagram.com/peterrahal/?hl=en
David Protein: https://davidprotein.com/