Elevated Frequencies

• "Going Viral Changed Everything": Lawrence James on Breaking Out of Your Local Scene | EF EP 121

  Think you need millions of followers to break out of your local DJ scene? Lawrence James from Crossfader proves that one viral video can change everything - but only if you know what to do next.Lawrence went from playing the same local clubs seven nights a week to touring internationally, all because he decided to film one garage routine with a cheap camera. That video hit 80,000 views overnight and opened doors he never imagined. But here's the twist - the real success came when he pivoted from touring to education, working at Crossfader, and helping thousands of DJs worldwide.Key Takeaways:• Why one viral moment can unlock opportunities beyond your local market • The platforms and strategies actually moving the needle for DJs in 2025 • Why networking and speaking to people still outperforms social media algorithms • Why being super niche wins over trying to appeal to everyone • How to document your journey from day one (even the embarrassing parts) • Why entering competitions and putting yourself out there always pays offLawrence's biggest lesson? Stop waiting for permission and start putting yourself out there. Whether it's entering DJ contests, networking at events, or just filming that routine you've been perfecting -- you never know which door will open next.Can't make it to ADE? Chicago Music Nexus is your answer. Join us November 22nd at The Joinery for industry education, networking, and career-defining connections. We're covering the same essential topics as the major conferences - monetization, brand building, industry evolution - plus professional headshots, pitch consultations, and premium food and drinks. We sold out last year, so don't wait. Get tickets at chicagomusicnexus.comConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx

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• Stop Being Broke: The Financial Wake-Up Call Every DJ Needs | EF EP 120

  Think you need to wait until you're making six figures to start planning your financial future? Think again. DJ and financial advisor Danner destroys every excuse artists make about money management and reveals why wedding DJs often out-earn nightclub residents by thousands.This isn't your typical "save money" advice - this is real talk from someone who's built two successful careers simultaneously. From knowing when it's safe to quit your day job to why DJ snobbery is costing you serious cash, Danner breaks down the financial strategies that separate struggling artists from those building real wealth.Key Takeaways:The 6-month survival test before going full-timeWhy wedding DJs can earn $1500/night while club DJs make $300How to diversify your DJ income beyond nightclubsThe biggest financial mistakes artists make early in their careersAlternative DJ opportunities beyond nightclubs (gyms, spin classes, corporate events)Ready to level up your career AND your finances? Meet Danner in person at Chicago Music Nexus on November 22nd at The Joinery - he's both our sponsor and speaking on our financial planning panel. Want to network before the main event? Join us at the pre-party where tickets are moving fast and you don't need a CMN ticket to attend (but we highly encourage both for the full experience).All details: chicagomusicnexus.comConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx

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• The Secret to Packed Shows (Hint: It's Not Big Names) | EF EP 119

  Why do some artists pack rooms while others play to empty floors? It's not about follower count, label releases, or who you know. BINGEWATCH from Blind Tiger cracked the code - he built a brand so trusted that people show up before they even know who's playing.In this conversation, we break down how he created LA's most reliable underground experience and what every artist can learn about building genuine fan loyalty. Whether you're playing other people's shows or creating your own opportunities, this is about becoming the artist people seek out, not just stumble upon.Key Takeaways:• Why your personal brand matters more than the venues you play or labels you're on• How to build trust with your audience so they show up for YOU, not just the lineup• The psychology behind creating anticipation and genuine excitement around your music• Why most artists fail because they have no consistent identity or standards• The difference between building community and just collecting followers• Why Instagram metrics and streaming numbers don't guarantee packed shows• How to create experiences people can't get anywhere else• The art of setting standards that make people respect your brand• Why consistency in quality beats viral moments every timeThe Link - Chicago Music Nexus Pre-Party is LIVE!Join us on November 21st, 10 PM - 2 AM at Loft 22 for the official CMN pre-party. Network with fellow attendees, panelists, and Chicago's music community before the main event.Tickets: fourvenues.com/chicago-music-nexus-the-linkCMN Main Event: chicagomusicnexus.comStop being forgettable. Start being the artist people actively seek out.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx

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• How to Turn Your Culture Into Your Competitive Advantage w/Henry Fong | EF EP 118

  Think you need to post every day to stay relevant? Henry Fong went from viral post after viral post to completely rethinking his social media strategy - and discovered something way more powerful than chasing algorithms.While most artists are burning out trying to keep up with content demands, Henry created his own world. His Night Market concept brings Asian street food culture to electronic music, featuring his Filipino family cooking for 300 people and Vietnamese pho vendors serving soup at club events. The result? Sold-out shows and deeper fan connections than any viral post ever created.Key Takeaways:• Why community building beats content creation in oversaturated markets • How to turn your cultural background into your unique competitive advantage • The business lessons learned from coordinating a large-scale event • Why going above and beyond with experiences creates lasting fan loyalty • How to evolve your sound and strategy when the industry shifts around you • The psychology behind creating something fans can't get anywhere else • Why learning every part of your business before outsourcing is crucial • How to maintain momentum when social media algorithms change • The difference between chasing trends and building your own lane • Why phone calls still matter more than DMs in building real relationshipsStop fighting for attention in crowded spaces and start creating experiences only you can deliver. Henry's story proves that the artists building their own worlds are the ones who'll survive the next industry shift.THE LINK - Chicago Music Nexus Pre-Party is LIVE!Join us on November 21st, 10 PM - 2 AM at Loft 22 for the official CMN pre-party. Network with fellow attendees, panelists, and Chicago's music community before the main event.DJ CONTEST: Submit your 20-30 minute mix by October 6th for a chance to win the opening slot, free CMN 2026 ticket, and more! Send mix + bio + tracklist to [email protected]: fourvenues.com/chicago-music-nexus-the-linkCMN Main Event: chicagomusicnexus.comConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx

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• Stop Copying DJs: Layton Giordani & Parker Cohen on Creating Your Own Lane | EF EP 117

  Think you need to follow someone else's blueprint to make it in dance music? This conversation with Layton Giordani and Parker Cohen, co-founder of Metatone, will completely change how you think about building a lasting career.Fresh off his performance at ARC Music Festival, Layton rarely gives interviews - but he opened up about his journey from New York warehouse parties to global recognition. Alongside Parker Cohen, they reveal why the artists everyone wants to work with share one crucial trait: authenticity.While most artists are trying to be the next John Summit or copy viral TikTok trends, Metatone has built their reputation by developing artists who stay true to themselves. Their approach? Treat artists like additional managers on their own projects and focus on entrepreneurial mindsets over follower counts.Key Takeaways:• How Output NYC's no-phone policy created the perfect training ground for real DJing skills• The real reason behind launching MADMINDS label (hint: it's not just about release schedules)• Why Parker looks for artists who can be "another manager on the project"• How social media is a tool, not everything - and why authenticity beats algorithm chasing• The psychology behind why people can "sniff out" fake artists immediately• Why building your own path matters more than copying someone else's success• How the European vs. American underground scenes shaped Layton's evolution• The importance of learning to "warm up rooms" and create club chemistry• Why timing and natural relationships lead to the best career opportunitiesThe Bottom Line: Stop trying to be the next someone else. The most successful artists in dance music today got there by being authentically themselves and treating their career like a business. Your path is your own - embrace it.THE LINK - Chicago Music Nexus Pre-Party is LIVE!Join us on November 21st, 10 PM - 2 AM at Loft 22 for the official CMN pre-party. Network with fellow attendees, panelists, and Chicago's music community before the main event.DJ CONTEST: Submit your 20-30 minute mix by October 6th for a chance to win the opening slot, free CMN 2026 ticket, and more! Send mix + bio + tracklist to [email protected]: fourvenues.com/chicago-music-nexus-the-linkCMN Main Event: chicagomusicnexus.comConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx

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