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HBR IdeaCast - Harvard Business Review

HBR IdeaCast - Harvard Business Review

Podcast HBR IdeaCast - Harvard Business Review
Podcast HBR IdeaCast - Harvard Business Review

HBR IdeaCast - Harvard Business Review

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  • Algorithms Won’t Solve All Your Pricing Problems
    Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. The constant price shifts can hurt the perception of the brand and its products. He warns that overreliance on artificial intelligence and machine learning without considering human psychology can cause serious damage to the customer relationship. And he outlines steps managers should take, including implementing guardrails, overrides, and better communication tactics. With London Business School professor Oded Koenigsberg, Bertini wrote the HBR article "The Pitfalls of Pricing Algorithms."
    10/19/2021
    26:34
  • Tech’s Exponential Growth – and How to Solve the Problems It’s Created
    Technological development is happening faster than ever and changing our lives in fundamental ways. The companies behind all these new gadgets and services are no doubt the greatest corporate success stories of our age. But entrepreneur and investor Azeem Azhar worries that our public institutions haven't kept pace with the industry, which has created an exponential gap between digital haves and have nots. He offers recommendations on how bridge the divide and achieve growth with broader societal benefits. You can hear more from Azeem Azhar on his HBR Presents podcast, Exponential View.
    10/12/2021
    24:29
  • First He Saved Unilever. Now He Wants to Save Capitalism.
    Paul Polman, former CEO of Unilever, led a dazzling career in consumer goods, from Procter & Gamble to Nestlé to the British multinational. His experience fending off a hostile takeover bid taught him that the doctrine of shareholder capitalism is wrong. He believes there’s a better way of doing business, one that embraces all stakeholders — not just stockholders — and improves the environment. He cofounded the consultancy IMAGINE to further sustainable goals, and he shares his advice for the next generation of leaders. With Andrew Winston, Polman wrote the new book “Net Positive: How Courageous Companies Thrive by Giving More than They Take”.
    10/5/2021
    24:41
  • How to Make Strategic Career Decisions, Even in a Crisis (Back to Work, Better)
    When it comes to work, it's easy to focus on the near term: the next meeting, project, promotion. The global pandemic pushed many of us even further into heads-down mode. But Dorie Clark, author of the book The Long Game: How to Be a Long-Term Thinker in a Short-term World, wants everyone to step back, take a breath, and start thinking longer term about what you really want to do and how to progress toward those goals. She offers advice on how to ignore social media distractions, balance priorities, cultivate patience, and make the right strategic decisions. Clark also wrote the HBR article "Feeling Stuck or Stymied."
    9/28/2021
    28:53
  • The Innovation System Behind Moderna’s Covid-19 Vaccine
    Noubar Afeyan, cofounder and chair of Moderna Therapeutics and CEO of Flagship Pioneering, says that the breakthrough innovation behind the company’s Covid-19 vaccine came not as a stroke of luck, but from a repeatable process. He outlines a system called “emergent discovery” that involves working back from future ideals, pioneering in novel spaces, encouraging unreasonable ideas, and persistently questioning hypotheses. And he says this process applies to other industries besides life sciences. Afeyan is the coauthor, with HBS professor Gary Pisano, of the HBR article "What Evolution Can Teach Us About Innovation."
    9/23/2021
    21:18

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