#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF
Watch on YouTube - https://youtu.be/sFBo_j3cLIE
Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu
00:00:00 - Introduction
00:01:22 - News Roundup
00:02:04 - Claude Chrome Pilot and risks
00:06:42 - Lethal trifecta problem
00:08:32 - Image generation advancements
00:12:55 - Competitive image editing software
00:16:03 - Google Translate's new features
00:18:40 - Future of language learning
00:22:39 - Attribution models in digital analytics
00:27:50 - Using MCPs in digital analytics
00:30:20 - MCP servers and LLM integration
00:35:14 - Browser testing with Playwright
00:38:34 - Automated e-commerce tracking implementation
00:40:54 - API call translation challenges
00:45:43 - Customising prompt templates in MCP
00:49:41 - AI functionality and governance balance
00:51:05 - User level access in analytics
00:54:25 - Authentication challenges in MCP
00:58:59 - Customised UI for analytics workflows
01:02:05 - Agent to agent workflows
01:06:51 - Future of chat interfaces in analytics
01:10:46 - AI outsourcing mundane tasks
01:12:40 - Data activation challenges in business
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Episode Summary:
In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.
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1:16:07
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1:16:07
#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)
Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm
Watch on YouTube - https://youtu.be/Bz4YYZCjT6g
00:00:00 Introduction
00:03:11 GPT-5 release predictions
00:06:15 Incremental updates in AI
00:10:14 AGI as a marketing label
00:14:41 Regulation catching up with AI
00:18:24 Google Cloud Marketing Analytics Partnership
00:20:07 Dataform's impact on data quality
00:25:39 First computer experience
00:27:52 AI coding and productivity challenges
00:31:24 Data collection challenges in analytics
00:34:18 Collaborative tracking in companies
00:40:45 Data anomaly detection capabilities
00:41:40 Reducing noise in analytics alerts
00:45:06 Innovators dilemma in analytics
00:50:01 Customer indifference to tracking issues
00:54:49 Data quality and business impact
00:56:03 Automation leads to more problems
00:59:40 Data quality in AI usage
01:02:30 AI in anomaly detection
01:08:00 Self-service in product interactions
01:09:14 Voice interfaces and attribution changes
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.
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1:11:14
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1:11:14
#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)
Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe
Watch on YouTube - https://youtu.be/Leb1rjtODGc
00:00:00 - Introduction
00:03:26 - Google Analytics and AI News
00:05:06 - ChatGPT Agent Tool and Pizza Ordering
00:07:06 - ChatGPT 5 Speculations
00:09:09 - Google Notebook LM and Video Generation
00:12:24 - Google AI Search in the UK
00:14:27 - Google's AI Strategy and Advertising
00:15:10 - ChatGPT Study Mode
00:16:12 - Introduction of Guest Roman Petrochenkov
00:18:00 - Roman's Background and Role at Carwow
00:20:03 - First Party Data Strategies
00:22:01 - Importance of First Party Data
00:25:35 - Collecting First Party Data
00:28:13 - Carwow's Progress with First Party Data
00:30:01 - Incentivizing Users to Share Data
00:32:10 - AI's Impact on Data Collection
00:35:06 - Technical Steps for First Party Data Strategy
00:38:21 - Challenges with User-Provided Data in GTM
00:39:37 - Direct Data Routing to Cloud Data Warehouse
00:41:07 - Implementing Enhanced Conversions
00:43:40 - Experience with Facebook CAPI
00:45:24 - Communicating Complex Data Strategies Internally
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.
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1:12:00
#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)
Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x
Watch on YouTube - https://youtu.be/mVwb4KJpUoM
00:00:00 Introduction
00:07:46 Google Analytics MCP server
00:08:39 AI in Google Analytics management
00:12:27 Google Analytics and Reddit ads
00:17:14 Shift left manifesto explained
00:21:06 Data ownership and governance
00:24:06 Shifting left in data quality
00:28:19 Tools for data engagement
00:31:12 Data contracts as agreements
00:34:06 Power dynamics in data relationships
00:37:27 Data contracts for marketing analytics
00:41:28 Bridging tech language gaps
00:45:12 Adoption challenges in technology
00:50:17 Coordination and structure in data
00:54:10 AI's impact on software dependencies
00:58:14 Use cases for data contracts
01:00:09 Data contracts for business value
01:05:23 Use case-driven data strategy
01:08:08 Data contracts in software development
01:10:17 AI's role in data engineering
01:13:30 Predictions for the future
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.
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1:14:05
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1:14:05
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE
Watch on YouTube - https://youtu.be/9emUszHU41U
Webinar sign-up link: http://bit.ly/4nCbIjz
00:00:00 - Introduction
00:00:47 - News Segment Introduction
00:01:10 - Anthropic's AI Experiment
00:04:00 - AI's Business Acumen and Failures
00:06:18 - Meta Poaching OpenAI Engineers
00:08:23 - WhatsApp Introducing Advertising
00:11:13 - VO3 Video Model from Gemini
00:12:55 - AI-Generated Content and Deepfakes
00:14:29 - Webinar Announcement
00:15:23 - Introduction to Guest: Dennis from Stape.io
00:17:04 - Dennis' Background and Stape.io Overview
00:19:30 - Stape.io's Community Engagement
00:24:17 - Technical Requirements for Using Stape.io
00:27:09 - Scaling and Cost Management with Stape.io
00:30:10 - Seasonal Traffic and Server Scaling
00:31:26 - Server Infrastructure and Data Compliance
00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions
00:36:00 - Benefits of Server-Side GTM
00:40:43 - Ad Blockers and Data Collection
00:41:16 - Privacy and Data Control with Server-Side GTM
00:42:00 - Novel Use Cases for Server-Side GTM
00:44:34 - Who Should Not Use Server-Side GTM
00:47:21 - Data Quality Improvements with Server-Side GTM
00:48:16 - Justifying Server-Side GTM for Data Quality
00:49:38 - Open Source Tooling and Community Engagement
00:51:52 - Contribution to Google Tag Template Store
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab.
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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