#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE
Watch on YouTube - https://youtu.be/9emUszHU41U
Webinar sign-up link: http://bit.ly/4nCbIjz
00:00:00 - Introduction
00:00:47 - News Segment Introduction
00:01:10 - Anthropic's AI Experiment
00:04:00 - AI's Business Acumen and Failures
00:06:18 - Meta Poaching OpenAI Engineers
00:08:23 - WhatsApp Introducing Advertising
00:11:13 - VO3 Video Model from Gemini
00:12:55 - AI-Generated Content and Deepfakes
00:14:29 - Webinar Announcement
00:15:23 - Introduction to Guest: Dennis from Stape.io
00:17:04 - Dennis' Background and Stape.io Overview
00:19:30 - Stape.io's Community Engagement
00:24:17 - Technical Requirements for Using Stape.io
00:27:09 - Scaling and Cost Management with Stape.io
00:30:10 - Seasonal Traffic and Server Scaling
00:31:26 - Server Infrastructure and Data Compliance
00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions
00:36:00 - Benefits of Server-Side GTM
00:40:43 - Ad Blockers and Data Collection
00:41:16 - Privacy and Data Control with Server-Side GTM
00:42:00 - Novel Use Cases for Server-Side GTM
00:44:34 - Who Should Not Use Server-Side GTM
00:47:21 - Data Quality Improvements with Server-Side GTM
00:48:16 - Justifying Server-Side GTM for Data Quality
00:49:38 - Open Source Tooling and Community Engagement
00:51:52 - Contribution to Google Tag Template Store
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab.
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1:05:53
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s
Watch on YouTube - https://youtu.be/l6F_9ZfHxJc
Webinar sign-up link: http://bit.ly/4ehrs7m
00:00:00 Google Cloud outage consequences
00:05:09 Google Search AI integration
00:09:50 Shopping journey optimisation
00:10:56 Martech madness webinar promo
00:11:36 Martech stack challenges and solutions
00:16:25 Warehouse native analytics solution
00:22:37 Data warehousing accessibility and democratisation
00:24:37 Data warehouse monetisation challenges
00:29:10 Transitioning to a data warehouse
00:32:45 Data integration process explained
00:36:17 SQL optimisation without LLMs
00:39:23 Data quality and user trust
00:45:13 Product and marketing analytics overlap
00:49:21 Data warehouse analytics revolution
00:51:46 Data privacy in tech solutions
00:56:41 Cat logo branding significance
00:59:40 AI in SQL queries
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.
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1:00:53
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)
Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6
Watch on YouTube - https://youtu.be/EOCkEORVToo
00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.
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#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)
Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh
Watch on YouTube - https://youtu.be/4yo-N2KM8rw
00:00:00 - Introduction
00:01:00 - Veronica's Career Journey
00:02:30 - Transition from Academia to Data Analysis
00:04:00 - Regrets About Leaving Academia
00:05:30 - Current Role as a Product Data Analyst
00:07:00 - Skills Required in Data Analysis
00:09:00 - Bridging Technical and Business Communication
00:10:30 - Experience with Data Tools
00:11:30 - Tech Stack and Tools Used
00:13:30 - Data Culture in the Workplace
00:14:30 - Project Collaboration with Measurelab
00:15:30 - Overview of the Dataform Project
00:16:30 - Choosing Between DBT and Data Form
00:18:00 - Benefits of Dataform's Structure
00:20:00 - Maintaining and Scaling Data Solutions
00:23:00 - When to Use Dataform or DBT
00:25:00 - AI's Role in Data Management
00:29:00 - Learning and Adapting to AI
00:32:00 - Conclusion and Final Thoughts
00:49:00 - Closing Remarks and Encouragement
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab.
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50:12
#120 Marketing analytics updates and a BigQuery health check
Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG
Watch on YouTube - https://youtu.be/08gLvHthNuw
00:00:00 – Introduction
00:05:37 – ChatGPT shopping and e-commerce
00:08:50 – AI impact on data tracking
00:12:28 – Natural language data analysis tool
00:16:18 – Discovery Catalog for Cloud Storage
00:19:11 – Data accessibility in BigQuery
00:25:23 – AI-generated insights in GA4
00:27:56 – Cloud Code features in IDE
00:30:36 – Data robustness in BigQuery
00:35:45 – Data layer responsibilities in marketing
00:39:47 – Importance of monitoring data integrity
00:42:51 – Documentation and data governance
00:46:56 – Derelict data warehouse issues
00:49:12 – Data governance and documentation
00:54:26 – Principles of least privilege
00:58:03 – Infrastructure as code with Terraform
01:00:04 – Audience participation ideas
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab.
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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