ecommert Podcast

In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn:
🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions.
🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly.
🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals.
🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system.
🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI.
🌐 More insights: https://www.ecommert.ai 
Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 
 
Thanks for tuning in to ecommert podcast.

Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt).
In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed.
This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes.
What you'll learn in Episode 2:
🔹Agentic workflows: how to get performance insights in under a minute
🔹 Agents vs autonomous agents: what "closing the loop" really means
🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part
🔹 Cloud as the testing engine (when data is in the right place)
🔹 AI transformation is execution, not experimentation
If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch.
#EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption
Mert Damlapinar
About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.

The Future of CPG Retail Media | ecommert Podcast
 
Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement.
 
🎙 Featured Guests
 
Celia Van Wickel
Director of Digital Commerce, Russell Stover
 
Maria Fernanda Gil Tamayo
Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA
 
💡 What we cover in this episode:
 
How retail media is reshaping the CPG go-to-market model
The challenges of real-time data, attribution, and post-purchase analytics
Why "more data" doesn't always mean better decisions
Aligning media, commerce, and shopper behavior across retailers
What the next phase of retail media maturity looks like
 
 
This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.
 
🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation.
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Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation
In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse.
Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine."
🔑 Key Highlights
• Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision.
• Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers.
• AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value.
• Responsible AI: How Reckitt enforces transparency and human oversight across solutions.
A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation.
🎥 Watch or listen on your favorite platform:
Mert Damlapinar | ecommert
About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.

Most brands miss this when adopting AI…
It's not about adding tools, it's about changing how decisions are made.
From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth.
🎙️ Featuring:
Jessica Wegner, Senior Vice President Retail Media at Douglas
Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International 
Andrew Pearl, VP of Industry Insights at Profitero+
💡 Learn how leading brands are:
Building playbooks from scratch
Bridging offline + online media impact
Scaling AI content with real measurement in mind
Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage
𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.
 
About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.
About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.