S8E24 - God Save The Commercial: When Ads Are Banned
This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel.
S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy
From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
This is an archived episode that aired originally on May 9, 2015.
S4E17 (Archive) - Show Me The Money: The World of Product Placement
From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved and the most famous examples of how it went right - and how it went horribly wrong.
This is an archived episode that aired originally on April 25, 2015.
S4E16 (Archive) - Brand Envy 2015
From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided to transport money instead of packages, a business that started because of spilled milk, a board game created to protest capitalism and a 51-year-old game show that still attracts over 25 million viewers per week. Each wildly successful, each still going today and each one of them survived because of an unforeseen opportunity.
This is an archived episode that aired originally on April 18, 2015.
S4E15 (Archive) - Tourism Marketing
From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that actually benefited from being insulted in a movie.
This is an archived episode that aired originally on April 11, 2015.