Under the Influence with Terry O'Reilly

From The Under The Influence Archives...

Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
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A favourite episode from our Archives....

80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a fruit company that printed an open letter to the Pope.
An airline campaign that told you to “keep it in your pants.”
And a product that claims your grandparents had more sex than you.


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An encore episode from the Under The Influence Archives. A very interesting favourite.

Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.

The super wealthy get bored easily.
That means luxury tour planners dream up extreme vacation ideas.
From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.

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From the Under The Influence Archives. One of our favourites.

There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority.
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An encore episode of Under The Influence.... one of our favourites.

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
And a stunt where an ad agency put $3 million dollars between the glass in a bus shelter, unguarded on the street - to demonstrate a point.

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