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The Knowledge Project

Shane Parrish
The Knowledge Project
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270 épisodes

  • The Knowledge Project

    [Outliers] Phil Knight: The Obsession That Built Nike

    24/02/2026 | 37 min
    Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world.

    What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of insolvency for nearly two decades.

    This Outliers episode explores belief, trust, fear, and the price of growth through the story of Nike’s founding.

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    Approximate Timestamps:

    (00:00) Introduction

    (02:07) Lessons From Phil Knight

    (11:25) How It All Began

    (15:56) The Waiting Game

    (22:26) The Darker Times

    (32:56) The End of the Customs War

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    Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership

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    Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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  • The Knowledge Project

    The $2 Trillion Mind | Nicolai Tangen

    17/02/2026 | 1 h 2 min
    Nicolai Tangen is the CEO of Norges Bank Investment Management, the world’s largest sovereign wealth fund. He is responsible for managing $2.1 trillion. That's roughly 1.7% of every listed company on earth.

    In this episode, we explore the intersection of massive wealth, high-speed decision-making, and the psychological traits required to survive the AI revolution.

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    Approximate Timestamps:

    (00:00) Introduction

    (01:09) What Are You Leaning Against?

    (03:17) Tech Sector Evolution

    (04:15) The AI Bubble

    (05:44) Will AI Replace Humans in Investing?

    (06:24) Lessons on Listening

    (09:15) American vs. European Mindset

    (12:09) Prime Minster For a Day

    (14:27) Most Important Data

    (16:00) Speed and Agility

    (17:05) Ad Break

    (18:35) Using Urgency as a Tool

    (20:12) Can You Teach People to Change Their Minds?

    (22:14) Positive and Negative Comments

    (22:56) Testing Assumptions Before a Big Investment

    (25:07) Attitude Towards Risk

    (28:33) What’s Gotten Harder in Investing?

    (29:07) The Rise of Passive Investing

    (33:42) Why Did You Take This Job?

    (35:04) Ad Break

    (36:14) Sovereign Wealth Funds

    (38:24) Voting Against Elon Musk’s Pay Package

    (39:08) Building Long-Term Thinking

    (43:17) Slowing Down Decisions

    (45:13) Seeking Out Disagreement

    (48:08) Hiring Checklist

    (49:15) 140 Conversations To Prepare For A Huge Role

    (53:33) CEO Evaluation

    (01:01:25) What is Success For You?

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    Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Follow Shane Parrish:

    X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠

    Insta: ⁠https://www.instagram.com/farnamstreet/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠

    Follow Nicolai Tangen:

    LinkedIn: https://www.linkedin.com/in/nicolai-tangen/?originalSubdomain=no

    Learn More: https://www.nbim.no/en/about-us/leader-group/leadergroup-persons/nicolai-tangen/

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    Thank you to the sponsors for this episode:

    +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane

    Check out the Granola Notes

    +Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5

    +Shopify: https://shopify.com/knowledgeproject
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • The Knowledge Project

    The Psychology of Power | Michael Ovitz

    03/02/2026 | 1 h 36 min
    Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders.

    In this conversation, he breaks down the operating rules that kept CAA from losing clients, and the personal disciplines that kept him grounded when the stakes got massive.

    You’ll learn how to build momentum, tell the truth without hesitation, read for context instead of noise, hire people who raise the standard, and package ideas into outcomes.

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    Upgrade: Get a hand-edited transcript and an ad-free experience, along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Approximate Timestamps:

    (00:00) Introduction

    (00:58) Learning Machine

    (03:41) You Don't Know Everything

    (08:17) How People Go Wrong

    (16:42) Don’t Fight Your Job

    (18:28) Managing Relationships

    (20:46) Hiring Top Performers

    (26:47) Never Get High on Your Own Supply

    (30:27) Identifying Greatness

    (33:28) Meeting Marc Andreessen

    (43:42) On Failure

    (47:48) The Smartest Person I Ever Met

    (52:49) The Genius of Patrick Collison

    (57:51) A Good Idea Taken Too Far

    (01:01:30) Information Consumption

    (01:14:13) Business Education Curriculum

    (01:16:28) Momentum

    (01:18:16) Packaging

    (01:24:43) What Would You Tell Your Younger Self?

    (01:26:30) The Importance of Trust

    (01:29:15) What is Success For You?

    ------

    Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------

    Follow Shane Parrish:

    X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠

    Insta: ⁠https://www.instagram.com/farnamstreet/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠

    Follow Michael Ovitz:

    LinkedIn: https://www.linkedin.com/in/mikeovitz/

    Book: https://amzn.to/4kn9jb9

    ------

    Thank you to the sponsors for this episode:

    Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane

    Check out the Granola Notes

    Download The League App today and find your perfect match!
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • The Knowledge Project

    How McDonald’s Took Over America | Ray Kroc [Outliers]

    27/01/2026 | 50 min
    Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale.

    At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide.

    This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last.

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    Approximate Timestamps:

    (00:00) Introduction

    (01:46) Turning Dreams Into Action

    (10:05) The Multimixer

    (15:51) America's Roadside Revolution

    (22:58) Building the Machine

    (32:14) What Ray Kroc Really Built

    (43:12) Epilogue: Grinding it Out

    -----

    Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership

    ------

    Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------

    Follow Shane Parrish:

    X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠

    Insta: ⁠https://www.instagram.com/farnamstreet/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • The Knowledge Project

    Morgan Housel: Wealth is What You Have Minus What You Want

    20/01/2026 | 1 h 57 min
    Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom.

    While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely different.

    You will learn why "boring" investing beats complex strategies, how to avoid the social traps that destroy wealth, and the specific equation for finding contentment.

    Morgan Housel is a partner at Collaborative Fund and the bestselling author of The Psychology of Money.

    Enjoy!

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    Approximate Timestamps:

    (00:00) Trailer/Introduction

    (00:58) What Drives You?

    (04:50) What Can Money Do For Us?

    (07:22) Happiness vs. Satisfaction

    (11:45) Becoming Financially Independent

    (14:40) Survival and Contrast

    (20:16) Ad Break

    (21:05) Investing: Can You Beat the Market?

    (22:32) When Is The Right Time To Buy a House?

    (26:45) Housing Affordability and Equity

    (28:39) Step by Step Investing

    (35:08) Eras of Life and Spending In Those Eras

    (43:50) Raising Kids With Money

    (48:46) Social Media: Expectations and Comparison

    (55:46) Lessons From the Vanderbilts

    (01:01:21) Learning From Others Spending Habits

    (01:07:51) Lessons From History: Depressions, Panics, Downturns

    (01:11:40) Net Worth in Cash

    (01:14:20) Passive Income and Financial Independence

    (01:25:58) Massive Success: Doing It All Again

    (01:32:27) What Should You Optimize For?

    (01:38:24) What Do You Splurge On?

    (01:40:38) What Can History Teach Us About Inflation?

    (01:47:46) Index Funds Allocation

    (01:53:36) What Is Success For You?

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    This episode of the Knowledge Project is for informational purposes only. The views and opinions expressed by Shane Parrish or our guests are solely their own. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. It's time to listen and learn.

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    Psychology of Money: https://geni.us/my3K

    Morgan Housel
    X: https://x.com/morganhousel
    Website: https://www.morganhousel.com/

    -----

    Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------

    Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------

    Follow Shane Parrish:

    X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠

    Insta: ⁠https://www.instagram.com/farnamstreet/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠

    ------

    Thank you to the sponsors for this episode:

    Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane

    Check out the Granola Notes here.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

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Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.
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