#50. CAMB.AI - Avneesh and Akshat Prakash - The Sound of Sport: How AI Voice Is Redefining the Global Fan Experience
CAMB.AI is one of the most exciting companies operating at the intersection of AI, media, and sports, known for its cutting-edge voice and translation tech that brings content to life in over 140 languages. But what does it take to scale a global language-tech company, and how is this innovation reshaping the future of fan engagement?In this episode, we sat down with Avneesh Prakash, Co-Founder and CEO, and Akshat Prakash, Co-Founder and CTO of CAMB.AI, to explore their entrepreneurial journeys and vision for the future of AI in content localisation. From engineering roots and startup grit to joining the 2025 Comcast SportsTech cohort, Avneesh and Akshat share a behind-the-scenes look at what powers CAMB.AI’s rapid rise.Tune in to learn more about:How CAMB.AI’s AI-powered dubbing is different from traditional translation toolsWhy sports became a strategic sector for their businessThe company’s plans for global expansion and new marketsWhat it means to build responsible and inclusive AILessons from launching and scaling a language-tech startupWe hope you enjoy this episode!If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the wordFinally, if you want to learn more about what we do at LaSource, check out our website and LinkedIn page.LeCorner is a podcast dedicated to sports and digital. Every two weeks, we host a prominent guest in the sports industry to discuss digital innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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#49: LTA, Chris Pollard - How Can Digital Solutions Enhance Tennis' Appeal and Market Fit?
The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts.In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games Tune in to learn more about:The challenges facing global tennis governanceHow digital solutions can break down organisational silosThe LTA’s digital maturity and future directionKey takeaways for the sports industryWe hope you enjoy this episode! If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the word.Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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#48: Club Brugge, Thomas Rypens - Developing a Digital Strategy To Drive Commercial Growth
Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged.In this episode, you’ll learn about:Thomas’ journey from Anderlecht to his key role at Club BruggeThe importance of data lakes and data collection in boosting club revenueInnovative digital strategies for creating membership programs and building fan loyaltyHow innovation is integrated into all aspects of the customer experience at Club BruggeWe hope you enjoy this episode! If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the word.Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic developmentHosted by Ausha. See ausha.co/privacy-policy for more information.
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#47: European Leagues, Chris Gerstle - Leveraging Their Unique Position In The Footballing Ecosystem to Support Member Development
New LeCorner episode, new sports business topic covered!In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.Additionally, Chris sheds light on the following subjects:✅ The inception of European Leagues and the needs being addressed✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.`Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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#46: British Cycling - Jon Dutton OBE - Bringing the Joy of Cycling to Everyone
In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE, Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom. Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of greater good by leveraging the power of sport, particularly cycling. Leading a national sporting federation’s growth isn’t unfamiliar territory for Jon, having occupied the same post for the Rugby League World Cup for over 5 years, where he gained most of his experience. During the conversation, Jon shares his thoughts on the cycling landscape in the UK, and the federation’s responsibility and due diligence in promoting the sport at the grassroots level and at the national level, where athletes have a safeguarded and successful future ahead of themselves. In addition, Jon also sheds light on: ✅The roadmap of British Cycling, focusing on their strategic ambition for growth and their vision of bringing the joy of cycling to everyone✅The maturities of the sports of Rugby and Cycling and the parallels he has drawn having had a taste of working within both sports. ✅British Cycling’s development and growth strategy leading up to the Paris 2024 Olympic games✅The Innovation Culture at British cycling and the measures taken to instil a fundamental, positive mindset within the organisation If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.
LeCorner, a LaSource's podcast, offers unique insights and perspectives on the sports and entertainment industry.
Every two weeks, industry leaders and sports personalities will share their vision, tips and insights on a world in constant evolution! We'll bring you former athletes and top executives from sports organizations, media and technology companies, sponsors, digital agencies, e-sport, etc. to get information and new stories about what's happening on the field.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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