Behind The Product

• Kraftful: Yana Welinder

  In this episode of Behind the Product, Zac Darnell is joined by Yana Welinder, co-founder and CEO of Kraftful, an AI-powered toolkit for product teams. Together they explore how AI is transforming product management—from turning user feedback into actionable insights to evolving the very role of the product manager. Yana also shares her views on trust, regulation, and what it takes to stay ahead in a fast-moving AI landscape.Key Takeaways:AI as a Collaborator, Not a Replacement - Kraftful leverages AI to analyze user feedback and generate PRDs and user stories—giving product teams a head start while preserving human creativity and oversight.Evolving Role of the PM - As AI automates tasks like project management, tomorrow’s product managers will become product builders—more strategic, hands-on, and deeply integrated into the creative process.Building Trust in AI Tools - Transparency and control are essential. Kraftful emphasizes user trust by making AI decisions visible and editable—letting humans stay in the loop and in control.We'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!Timestamps:02:51 - The Role of AI in Product Development15:50 - The Evolution of Kraftful: From Concept to Launch18:51 - Navigating AI Regulations and User Trust29:51 - The Evolution of Product Management in the Age of AI34:12 - Navigating Change in Product Management

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• Inside SEP: Favorites from 2024

  We thought it would be fun to share some of our favorite 'things' from 2024 as a way to reflect on the year and share things we've been learning. Pod regular Chris Shinkle and host Zac Darnell share our favorite products, thought-leaders, habits, and advice from 2024. We'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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• Satya Ganni: User-Centric Success

  In this episode of Behind the Product, host Zac Darnell talks with Satya Ganni, CEO of Userflow and Beamer, about the evolving landscape of user-centric product design and its implications for product management.Key Points from this episode:User-Centric Product Experience: Satya emphasizes the importance of measuring "time to value" for first-time users and "time to outcome" for repeat users. He argues that a product should enable users to achieve their goals efficiently, minimizing the need for human intervention in support and customer service.Macroeconomic Trends and Product Development: The conversation delves into how macroeconomic factors and the pandemic have influenced the rise of user-centric experiences. Satya notes that products must cater to a global audience, requiring teams to prioritize compelling user experiences that can operate independently across diverse geographies.Strategies for Scaling: Satya outlines a strategic approach for product teams looking to scale, which includes identifying their current development stage, clarifying strategy and resource needs, and hiring experienced individuals who can guide them through the scaling process. This structured approach is vital for building effective systems that support growth.We'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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• IEDC: Ryan Locke & Natasha Jensen-Matta

  In this episode of "Behind the Product," we sit down with Ryan Locke and Natasha Jensen-Matta from the Indiana Economic Development Corporation (IEDC) to explore how this unique quasi-government organization is driving economic growth in Indiana. From supporting early-stage startups to attracting international businesses, the IEDC plays a pivotal role in the state's business ecosystem. Ryan and Natasha share insights on how they leverage public resources to spur private investment, bridge market gaps, and support entrepreneurs across Indiana. Whether you're in a startup, BigCo, or investment firm; understanding this ecosystem could help you move your innovation forward. A few key moments:The role of IEDC in Economic DevelopmentThe support for Diverse Business ModelsPublic-Private Collaboration and Market AdaptationWe'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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• FORUM Credit Union: Pioneering Online Banking

  We welcomed CEO, Doug True and CTO, Cameron Piercefield with FORUM Credit Union. FORUM has a long history of embracing technology to better serve its members, from being an early online banking pioneer to developing in-house software solutions. Their member-centric approach and cooperative philosophy have been key drivers, involving members in the design process and sharing innovations with other credit unions. Through partnerships, FORUM continues to enhance its offerings to best serve their members. In this episode we discuss many aspects of FORUM's journey with a few key points:FORUM Credit Union was an early adopter of online banking, offering it in the mid-1990s via floppy disks and modems.They developed their own online banking platform in-house after their initial vendor went bankrupt, leveraging their experience building a loan origination system.FORUM took a member-centric approach, involving members in the design process through storyboarding sessions and pilot groups.They embraced a cooperative philosophy, sharing their lending software with other credit unions to improve the product.They successfully migrated from a 40+ year old system over a three year long project. We'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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