Ladies Who Launch

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.

In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.

We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.

In this episode, we cover:
Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.
Charlotte Tilbury mentorship that impacted her career.
How AI and personalisation formulas solved the universal shade-match struggle.
The expectations vs reality of starting up, and how she switches off.
Business non-negotiables, the advice she ignores, and Ruth’s top tip.

If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.

We Are Ladies Who Launch!

Chapters
00:00 Industry Meets Problem
01:59 Pain Points & Waste In Makeup And Waste
06:33 Scaling Brands And Building Confidence
07:44 Charlotte Tilbury Lessons On Trust
17:49 DCYPHER Tech Explained
26:08 Launching In John Lewis
34:55 Data Driven Foundation Formulas
36:49 Fast Track Personalised Lip Products
41:02 Switching Off As A Founder
43:31 Learning To Let Go
48:35 John Lewis Launch Moment
51:45 Advice Regrets And Lessons
57:30 Why Its Important To Obsess Over The Problem

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RUTH
Instagram: https://www.instagram.com/ruthxdcypher/
DCYPHER: https://www.instagram.com/dcypherbeauty/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

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Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.

From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.

In this episode, we cover:
How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
Lesson from building Mimétique completely self funded
How storytelling and brand identity became her edge in an oversaturated market
Do's and don'ts of launching a modern brand and managing the conflict that comes with it
Fabienne’s top tip for solo founders

If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet The Mimétique Founder
01:55 Dermatology Family Roots
07:16 Going Back to University at 40
13:03 From Lab Vials to Le Bon Marché
15:38 The Challenges Of A Self Funded Launch
17:44 Building the Team
23:27 Designing the French Pharmacy Look
27:00 Founder Dos and Donts
33:06 Letting Go to Grow
35:18 Fabienne’s Five Year Vision
41:49 Rocket Round
47:46 Mentors And Dream Collaborations
50:22 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FABIENNE
Instagram: https://www.instagram.com/fabienne_sebaoun/
Mimétique: https://www.instagram.com/mimetiqueskin/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.

In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.

We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.

In this episode, we cover:
The £30,000 Meta Ads horror story every founder should hear
Why Gigi & Olive pivoted four times before finding its winning model
The operational reality of running a personalised product business
Why chasing revenue can be a dangerous growth strategy
How customer obsession became Gigi & Olive's biggest competitive advantage
The Gigi & Olive podcast is launching September 2026
Building a luxury brand through community, not just marketing
The mindset shifts every founder needs to scale with confidence

Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Georgie Le Roux, founder of Gigi & Olive
01:57 Introducing Gigi & Olive
05:47 How to Track Trends in Products
07:31 First Big Pivot to Own Designs
09:25 Building Personalisation Operations
14:06 Scaling Without Chaos
19:46 Serving the Same Customer in Multiple Ways
26:49 Meta Ads Horror Story
28:43 Building Brand Through Word Of Mouth
30:40 Next Business Pivots & Mindset
33:15 Building Luxury in Crowded Market
40:30 Building a Strong Brand Intentionally
41:24 The Gigi & Olive Podcast
43:35 Rocket Round
46:01 Phone Habits And Sleep
47:30 Profit Over Top Line
53:56 Financial Priorities And AI
56:47 Founder Boundaries As A Mum
59:32 Niche Brand Power Move

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW GEORGIE
Instagram: https://www.instagram.com/georgieleroux/
Gigi and Olive: https://www.instagram.com/gigiandolive_/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.

In this episode, we cover:

Frankie's founder journey from career uncertainty to building Ideas Fest
How to turn setbacks into strategic opportunities
Networking, rapport-building, and navigating the blurred lines between business and relationships
Gaining the confidence to be assertive in the business world
Financial support tools, top tips, and how to be a strong team player

If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Frankie James
02:33 Finding Your Path
12:44 Family Business Dynamics
15:31 An Intro To Ideas Fest
17:08 Pandemic Spark & First Festival Launch
21:53 Building A Founder Community
31:55 What’s Next For Ideas Fest
35:59 Rocket Round
36:11 Community Non Negotiables
39:31 Hiring For Vibe, Not Titles
43:45 Adopting The ‘Why Not Me’ Mindset
54:48 Frankie’s Top Tips

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#AD Powered by @StarlingBankApp
Find out more about Starling Business here: https://bit.ly/44sEaMf:

FOLLOW FRANKIE
Instagram: https://www.instagram.com/frankie_j4y/
Ideas Fest: https://www.instagram.com/ideas_fest/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.

Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.

In this episode, we cover:
Building a world, not just a brand
Showing up consistently as the brand you've created
Ignoring outside noise and knowing when a trend is actually worth your energy
How to find your creative and visual direction through brand colour, fonts, and typography
Branding for the customer you want, not the one you already have

If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Branding Masterclass Intro
01:01 World Building Basics
03:41 Prioritising Feelings Before Design
04:34 Consistency Over Trends
09:00 Founder Storytelling
10:38 Colors, Fonts, and Copy
14:00 How To Design For Your Future Customer
16:14 Final Thoughts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW ROCHELLE
Instagram: https://www.instagram.com/rochellehumes/
TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.