20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Every company is trying to build an AI brain. Most bolt a chatbot onto their docs and hit the same wall: the knowledge stays siloed. Ian Piepenbrock and Wes Botman break down how Noco built a real company brain, an LLM-maintained knowledge base in the spirit of Andrej Karpathy's LLM wiki, that the whole team works from and that keeps itself current.

Chapter overview:
(0:00) What a company brain actually is
(3:55) Why it beats a single-model AI project
(8:20) A brain that updates itself
(11:00) Use cases already live: summaries, content, Trello snapshots
(13:40) The architecture: sources, storage, governance
(16:20) Turning website visitors into real outbound
(22:40) Coco as an AI teammate
(27:40) A sharper input layer for design

Hosted by Ian Piepenbrock and Wes Botman from Noco.

Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Motion design used to mean a specialist, dedicated software, and hours of manual key framing. Jelle and Leo show how a marketing person or web designer can now generate a full set of on-brand assets from a single prompt and animate them right inside Figma, no animation background needed.

Chapter overview
(0:00) Intro and weather check-in
(1:36) Creating and animating assets without a specialist
(5:05) Prompting Claude to generate eight assets
(8:35) Prepping the Figma file: style guide and formats
(10:04) Bulk-editing text across every asset
(11:40) Using Figma's AI agent to create variants
(15:40) Animate mode: rotating a shape with a prompt
(18:29) Preset animations for titles and text
(19:46) Generating and animating an AI image
(22:44) Walkthrough: connecting Claude to Figma via MCP
(24:00) Export options and the case for Lottie
(28:42) What AI actually changes for designers

Hosted by Jelle Bot and Leonardo Zamboni from Noco.

Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Webflow's co-founder Bryant Chou spent twelve years making websites easy to build. His new company, Ploy, is a bet that the website itself should run your marketing. Ian and Daniel put that premise under pressure: does an all-in-one, agent-first platform hold up, or does it spread too thin?

Chapter overview:
(0:00) Welcome Bryant Chou, co-founder of Webflow
(1:09) Why build again after Webflow
(2:43) What Ploy actually is
(5:10) Agent-first, without spreading thin
(8:32) Trust, product, and outcomes in the age of AI slop
(11:35) Live demo: clean code and the design system
(15:10) Figma to Ploy and the Website Slurper
(24:39) Reverse proxy: keep Webflow, add AEO pages
(28:00) Account-based marketing and visitor enrichment
(37:44) Why agencies win with Ploy
(43:00) How Ploy became a marketing brain
(47:40) Markdown memory and the hive mind
(50:50) Building a startup in the AI era
(54:36) Advice for designers and developers adapting
(59:06) Optimism and closing thoughts

Hosted by Ian Piepenbrock and Daniel Apró from Noco.

Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Every week another AI tool claims it just killed an industry. This episode skips the hype and tests two platforms actually worth a look: Ploy, the autonomous marketing platform from Webflow co-founder Bryant Chou, and Ship Studio, the agentic builder that keeps you hands-on.

Chapters:
(0:00) AI fatigue and the disruption hype cycle
(1:03) Ploy, the 27 million raise, and Bryant Chou
(3:00) What Ploy is: agentic site building for marketers
(4:21) Slurping: Ploy rebuilds the Noco site
(7:45) Side by side: what the rebuild got wrong
(8:59) Butchering or a head start: who Ploy is for
(11:00) Prompt hell and losing control
(15:49) Ship Studio: control back in agentic building
(17:50) How Ship Studio works and who it is for
(21:11) Finding the real gems in the noise

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.
Find us at: https://noco.agency/

Framer 3.0 turns the website builder into an agent-driven design tool, and it changes how B2B SaaS teams move from idea to live site. The Noco team breaks down what the agents actually do, where Framer pulls ahead of Webflow, and how the designer's job shifts from building every page to directing the work.

Chapters:
(0:00) Framer's quiet comeback and the 3.0 launch
(2:50) Agents everywhere: what makes Framer's feel native
(5:08) Design-first DNA and the gap from idea to build
(6:12) The Webflow comparison and the 50 to 60 percent question
(10:18) Framer vs Claude Design: raw creative power
(12:02) The designer becomes the orchestrator
(14:12) Premium results on a small budget
(18:58) Setting up a design system inside Framer
(23:05) Page branching and the headless CMS trap debate
(25:55) Purpose-built product vs full custom
(28:50) Wrap-up

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.
Find us at: ⁠https://noco.agency/⁠