The ONE Thing

What if the biggest thing holding you back isn’t your skills, your resources, or even your discipline—but your beliefs?

In this conversation, Jay sits down with Nir Eyal to unpack the hidden force behind motivation and persistence. While most people think success comes from knowing what to do, Nir makes a compelling case that the real driver is belief. If you don’t believe the effort will pay off—or that you’re capable of sustaining it—you’ll quit long before results show up.

They break down the “motivation triangle” of behavior, benefit, and belief, and explore how limiting beliefs quietly shape your decisions, your relationships, and your ability to follow through. You’ll also learn a practical method to uncover those beliefs and replace them with ones that actually serve you.

This episode also tackles a critical question: when should you keep going, and when should you quit? Nir shares a simple three-part framework to help you decide with clarity instead of emotion.

If you’ve ever felt stuck, inconsistent, or ready to give up, this conversation will change how you see yourself—and what’s possible.

Challenge of the Week:

Identify one limiting belief that’s holding you back. Write it down, then ask yourself: “Could the exact opposite be true?” Create a new belief that serves you—and repeat it when things get hard.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:

[00:00] Introduction to Nir Eyal and Persistence in Success

[05:30] The Motivation Triangle

[10:54] How to Identify and Replace Limiting Beliefs

[23:55] If You Want to Quit, Ask These 3 Questions

[30:16] How Your Brain Filters Reality and Shapes Your Success

[42:39] The ONE Thing Weekly Challenge

Links & Tools from This Episode:


The ONE Thing Operating System


Beyond Belief by Nir Eyal  


Inquiry-Based Stress Reduction (IBSR) / The Work by Byron Katie 


Grit by Angela Duckworth


Research by Gabriele Oettingen on visualization (Mental Contrasting / WOOP) 


Free Resources


Want to be a guest or share feedback? Email [email protected]  

Produced by NOVA

Content Warning: This episode includes discussion of the loss of a child and experiences of grief. It may be distressing for some listeners. Please listen with care and take the space you need.

Resilience isn’t something you’re born with. It’s something you build—often in the moments you’d never choose.

In this episode, Jay sits down with Julia Lashay to explore how adversity shapes leadership. From losing everything financially during the Great Recession to the unimaginable loss of her son, Julia shares how she found a way forward when life felt impossible.

Instead of pushing past pain, she learned to work through it—starting small, giving herself grace, and using simple tools like the 411 to regain momentum. Along the way, she discovered that purpose isn’t fixed. It evolves. And when you reconnect with it, it becomes the fuel that carries you through even the hardest seasons.

They also unpack the role of failure, why feedback accelerates growth, and how the people around you can either lift you higher or hold you back.

If you’ve ever felt stuck, overwhelmed, or unsure how to move forward, this conversation offers a path—one step at a time. 

Challenge of the Week:

Start defining your personal mission statement. If that feels overwhelming, begin with your core values. Clarity around what matters most will help guide everything else.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:

[00:00] Julia Lashay's Introduction

[03:14] Losing Everything and Navigating Personal Tragedy  

[10:16] The First Steps to Rebuilding Life

[15:38] Embracing Learning Lessons

[22:46] Surrounding Yourself with the Right People

[29:57] The ONE Thing Weekly Challenge 

Links & Tools from This Episode:


The ONE Thing Operating System 


Julia Lashay (speaker, coaching, resources)


Free Resources


Want to be a guest or share feedback? Email [email protected]  

Produced by NOVA

When the world feels heavy, many of us fall into the same cycle: doom scrolling, numbing out, or waiting for things to improve

In this episode, Jay shares a powerful perspective shift inspired by a lesson from Mr. Rogers: instead of just looking for the helpers, as Mr. Rogers suggests - become one. Rather than waiting for change, we must act.

Jay breaks down the science behind action and emotions, including the surprising research of Brené Brown, and outlines his 11 "infinite resources" - 11 ways we can influence change in our life, our relationships, and our world - all without feeling depleted afterwards.

The antidote is simple: start giving the very thing you want more of.

Challenge of the Week:

Identify the emotion or experience that feels most scarce in your life right now - gratitude, encouragement, connection, or something else. Then choose one person and give it to them this week. One small act can create a ripple you may never fully see.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:

[00:00] “Maybe you've heard the story about Mr. Rogers…” Mr. Rodgers Helpers and the Idea Behind the Infinite Resources

[09:02] “So number one, love is an infinite resource…” Infinite Resource #1: Love

[09:38] “Number one, kindness, so you can offer…” Infinite Resource #2: Kindness

[10:15] “ Two creativity. I've written about this, I've talked..” Infinite Resource #3: Creativity

[10:52] “Gratitude. Right? Every single day…” Infinite Resource #4: Gratitude

[11:42] “Connection, authentic connection feels scarce…” Infinite Resource #5: Connection

[12:02] “Curiosity. This is a big one…” Infinite Resource #6: Curiosity

[12:41] “Hope when we encourage other people…” Infinite Resource #7: Hope

[12:54] “Inspiration. When you inspire others…” Infinite Resource #8: Inspiration

[12:58] “Positivity. A positive outlook…” Infinite Resource #9: Positivity

[13:01] “Encouragement, when we encourage others…” Infinite Resource #10: Encouragement

[13:09] “And finally… forgiveness…” Infinite Resource #11: Forgiveness

[13:39] “So there's all of these resources around us that we can tap into..” How To Give Infinite Resources Away

[22:53] “So Jay's very unofficial inventory of our infinite resources…” the ONE Thing Challenge

Links & Tools from This Episode:


The ONE Thing Operating System


Atlas of the Heart by Brené Brown


Jay Shetty


Amy Bloom


Subsrcibe to Jay Papason’s Newsletter


Free Resources


Want to be a guest or share feedback? Email [email protected]  

Produced by NOVA

Jay sits down with research scientist-turned-entrepreneur David Priemer to do a deep dive into the proven science and psychology of sales.

In this conversation, David shares how curiosity - not charisma - became his competitive advantage, and the foundation of his newest business, Cerebral Selling. He breaks down the psychology behind buying decisions and explains why the best sales conversations don’t start with your product. They start with the problem.

You’ll hear how David used The ONE Thing to host high-impact executive dinners at Salesforce, turning simple focus questions into powerful masterminds that drove real results. He also unpacks his “PITCH” framework - the storytelling structure behind infomercials - and shows how it applies to premium products, leadership, and everyday conversations.

Whether you carry a sales title or not, you are in the business of influence. This episode will help you approach it with more empathy, clarity, and intention.

Challenge of the Week:

Before your next important conversation, pause and ask yourself: What does this person truly value? Shape your message around that—and see what changes.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:


[00:00]  From Research Scientist to Sales Authority


[08:14] Turning Curiosity Into Cerebral Selling


[09:30] Why The ONE Thing Became Required Reading for Sales Teams


[12:40]  How Executive Dinners Became High-ROI Masterminds


[13:57] Using the Focusing Question to Unlock Peer Coaching


[21:13] The Psychology of Selling the Problem First


[23:19]  Breaking Down the PITCH Infomercial Formula


[31:52] Applying the PITCH Formula to Premium Enterprise Sales


[37:56]  The Power of Selling What People Truly Value

Links & Tools from This Episode:


To Sell Is Human by Daniel Pink


Yes! 50 Scientifically Proven Ways to Be Persuasive


Check out David’s Business Cerebral Selling


Sell the Way You Buy by David Priemer


David Priemer’s TED Talk: “Why You’re Bad at Buying Stuff”


Free Resources


Want to be a guest or share feedback? Email [email protected]  

Produced by NOVA

If you feel like you have 30 browser tabs open in your brain, you’re not alone. Most business owners don’t have a capacity problem—they have a clarity problem.

In this episode, Jay Papasan unpacks the science behind overwhelm, including the Zeigarnik effect and additive bias, and explains why unfinished tasks drain your mental bandwidth. When you try to multitask your way out, you only slow everything down and create more open loops.

The solution isn’t better time management. It's a better selection.

Jay walks you through how to download all your open loops, apply extreme Pareto thinking, and identify the first domino that deserves your full focus. You’ll learn why extraordinary success is sequential, not simultaneous, and how redefining what “finished” means can free up mental space and build momentum.

If you’re tired of chasing inbox zero and still feeling behind, this episode gives you permission to subtract, prioritize, and focus on what truly matters.

Challenge of the Week:

Download every open loop in your life—personal and professional. Identify your true 20 percent. Choose your ONE Thing for the week, give it extra time, and let the rest wait.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:


[00:00] Reframing the Overwhelm: From Myth to Clarity and Boundaries


[4:45] The Science Behind Open Loops: Zeigarnik Effect, Additive Bias, and Decision Drift 


[9:59] The ONE Thing’s Principle and the Alphabet vs Alternating Test


[17:09] Real World Stories: In-N-Out to Daya and Courtney


[23:37] Practical Steps: Download, Extreme Pareto and Redefine “Finished”.


[30:20] The ONE Thing Weekly Challenge 

Links & Tools from This Episode:


The ONE Thing Operating System


Bluma Zeigarnik (Zeigarnik Effect)


Leidy Klotz (Additive Bias Research)


Pareto Principle (80/20 Rule)


Free Resources


Want to be a guest or share feedback? Email [email protected]  

Produced by NOVA