GOLF DON'T LIE

Brixton Albert joins the show to share the story behind building Performance Golf into a leading online golf training platform. The conversation explores entrepreneurship, habits, time optimization, and how technology is shaping the future of golf improvement.
Jeff Pelizzaro and Justin Bryant sit down with Brixton Albert, founder of Performance Golf, to discuss his journey from Division I college golfer to entrepreneur. Brixton explains how his background in digital marketing helped him scale Performance Golf, the challenges of building a business from scratch, and why helping golfers “love their game” is central to everything they do. The episode also dives into AI in golf instruction, personal health routines, time management, and the life lessons Brixton learned through golf.
In This Episode
Brixton’s background as a junior and Division I golfer
The early days of building Performance Golf
Lessons learned from entrepreneurship and failure
Why most golfers struggle with practice and improvement
The role of AI in modern golf instruction
Designing products for the everyday golfer
Time management, health habits, and performance
How golf lessons translate into business and life

Guest Bio
Brixton Albert is the founder and CEO of Performance Golf, a leading online golf training and game-improvement company. With a background in Division I golf and digital marketing, Brixton has built Performance Golf into a platform used by golfers worldwide, combining coaching, technology, and innovation to help players improve and enjoy the game.
Instagram
@brixton_pg
@performancegolfzone
@18strongjeff
@18STRONG
@JustinBryant
@theGoodBogey
Links
https://www.performancegolf.com
https://18strong.com
https://1stphorm.com/18strong
Golf Don’t Lie™️ is part of the 18STRONG® network, focused on helping golfers play better, move better, and live healthier lives. New episodes are released bi-monthly, featuring conversations with people who live at the intersection of golf, fitness, and life.

Adam Wahl joins the show to share his journey from a 21-year career in the U.S. Air Force to becoming one of the original caddies at The Keep at the McLemore. The conversation covers service, gratitude, and how golf became a meaningful part of his transition into retirement.
In this episode, Jeff Pelizzaro and Justin Bryant sit down with Adam Wahl, a retired Air Force veteran and professional caddie at The Keep at the McLemore. Adam reflects on his military career, the challenges of transitioning into civilian life, and how golf helped provide structure, purpose, and community. The discussion also explores what makes The Keep a special place, the role of a great caddie, and lessons the game continues to teach about perspective, self-care, and appreciation
In This Episode
Adam’s 21-year career in the U.S. Air Force
Transitioning from military service to civilian life
Discovering caddying as a second career
What makes The Keep at the McLemore unique
The impact a great caddie has on the golf experience
Fitness, longevity, and walking golf courses
Competitive golf and amateur tournaments
Gratitude, perspective, and taking care of yourself

Guest Bio
Adam Wahl is a retired U.S. Air Force veteran with over two decades of service. Following his military career, he transitioned into the golf industry and became one of the original caddies at The Keep at the McLemore. Adam is an avid golfer, competitive amateur, and advocate for fitness, gratitude, and lifelong growth through the game of golf.
Instagram
@18strong
@1stphorm
Links
https://18strong.com
https://1stphorm.com/18strong
Golf Don’t Lie™️ is part of the 18STRONG® network, focused on helping golfers play better, move better, and live healthier lives. New episodes are released weekly featuring conversations with people who live at the intersection of golf, fitness, and life

Cordie Walker is the founder of Golf Science Lab and GolfWell, and one of the leading voices helping golfers cut through noise, frustration, and endless swing tips. In this episode, Jeff, Justin, and Cordie dig into why most golfers stay stuck, how real skill development works, and how to train for speed and performance that actually transfers to the course.
In this episode of GOLF DON’T LIE™️, Jeff and Justin sit down with Cordie Walker, founder of GolfWell, to break down why golfers struggle to improve even when they consume tons of lessons, content, and swing tips. Cordie explains the science of motor learning and skill acquisition — and why most golfers never train in the way that leads to real, lasting progress.
They explore concepts like variable training, self-organization, real-world practice environments, and why chasing “positions” rarely translates to playing better golf. The guys also dive into the chase for speed and why most golfers train speed incorrectly — along with simple ways to build athleticism and intention into practice.
Cordie shares the evolution of GolfWell, why he believes golfers need fewer fixes and more frameworks, and how modern learning science is reshaping the way coaches and players approach improvement. This is a conversation for any golfer who wants to stop guessing, stop grinding, and start training with purpose.
In This Episode, We Discuss:
Why golfers get stuck chasing swing tips that don’t stick
The learning principles that actually produce long-term improvement
What real skill development looks like (and why it’s rarely “pretty”)
How to train for speed in a way that transfers to the course
Why constraints & variability create better golfers
The evolution of GolfWell and developing systems for frustrated golfers
The role of athleticism, intention, and exploration in performance
Why overly technical coaching slows progress
How golfers can design practice sessions that build skill — not confusion

Guest Bio — Cordie Walker
Cordie Walker is the founder of Golf Science Lab and GolfWell, platforms dedicated to helping golfers improve using evidence-based coaching, learning science, and practical training frameworks. Over the past decade, Cordie has interviewed and collaborated with many of the world’s leading coaches, researchers, and performance experts. His mission is to take golfers out of frustration loops and give them the tools to train skill, speed, and confidence that actually show up on the course.
Links & Resources
GolfWell: https://golfwell.com
GolfWell YouTube: https://www.youtube.com/@GolfWellTV
Follow Cordie: @cordie_golfwell
18STRONG: https://18strong.com
1st Phorm: https://1stphorm.com/18strong

Follow on Social Media:
@golfdontlie
@18strong
@18strongjeff

Curt Rohe is the Executive Director of the Metropolitan Amateur Golf Association — the governing body for competitive golf in the St. Louis region. Jeff and Justin dive into how tournaments are set up, why handicaps matter more than golfers realize, the most misunderstood everyday rules, and the massive “Normandy Reimagined” project involving Jack Nicklaus that’s reshaping public golf access in St. Louis.
In this episode of GOLF DON’T LIE™️, Jeff sits down with Curt Rohe, Executive Director of the Metropolitan Amateur Golf Association, for a behind-the-scenes look at competitive golf in the St. Louis region. Curt explains what actually goes into running tournament operations — marking courses, selecting hole locations, coordinating rules officials — and why certain rules still trip golfers up at every level.
They also break down handicapping: why every golfer should have one, how nine-hole and partial-round posting works, and how the system measures improvement.
A major highlight is the Normandy Reimagined project — a Jack Nicklaus–led renovation that will bring a top-tier public golf course, a youth caddie program, Evans Scholarship opportunities, and First Tee programming to North St. Louis County. Curt shares updates, stories from Jack’s visits, and why this project is about more than golf — it’s about revitalizing a community.
In This Episode, We Discuss:
What the Metropolitan Amateur Golf Association does across the region
How tournament setup works behind the scenes
The most misunderstood rules golfers constantly misapply
Why a handicap matters (even for casual players)
How nine-hole and partial-round posting actually works
The vision behind the Normandy Reimagined project
Jack Nicklaus’ direct involvement and on-site visits
How the caddie program ties into the Evans Scholars pipeline
Curt’s path from rural Missouri to leading golf administration
What 25 years of golf has taught him about humility and service

Guest Bio — Curt Rohe
Curt Rohe is the Executive Director of the Metropolitan Amateur Golf Association, where he has overseen competitive golf, USGA qualifiers, course rating, and handicapping operations for more than two decades. Known for his elite tournament setup and rules knowledge, Curt also serves on the board of the Metropolitan Golf Foundation, which is leading the Normandy Reimagined project with Jack Nicklaus, First Tee, and the Western Golf Association.
Links & Resources
Normandy Reimagined: https://normandreimagined.com
Metropolitan Amateur Golf Association: https://metga.org
18STRONG: https://18strong.com
Fairway Fuel Mix (1st Phorm x 18STRONG): https://1stphorm.com/18strong
Instagram:
@golfdontlie
@18strong
@18strongjeff

Rana Golf founder Micah Candeletta-Burklin joins us to talk junior golf bags, getting kids on the course, and building a family-first brand that helps parents share the game with their little ones.
In this episode of Golf Don’t Lie, Jeff and JB sit down with Micah Candeletta-Burklin, co-founder of Rana Golf, a junior golf bag brand inspired by his own boys wanting “the same cool gear as dad.” Micah shares how a simple search for a quality kids bag turned into a startup, how he and his wife combined her design eye with his golf obsession, and why he thinks golf might be the ultimate life hack for family time.
Micah also talks about growing up in Germany as a missionary kid, chasing soccer dreams through college, tearing his ACL three times, and eventually pouring that competitive fire into golf and entrepreneurship. From sourcing factories and battling tariffs to dealing with quality issues and finding community with other golf founders, this is a real-world look at building something from scratch—while still trying to be a present dad.
In this episode, we cover:
How Rana Golf started with Micah’s son simply wanting his own “real” golf bag
Why features like a stand and a single strap matter so much for 3–6-year-olds
Designing bags that parents are proud of and kids are excited to carry
The balance of not forcing golf on your kids, but making it fun and inviting
Stories of his boys’ first “real” birdies, chip-ins, and snack-break golf
Micah’s path from German youth soccer to college ball and finally to golf
The emotional side of starting a brand with limited capital and young kids at home
What golf has shown him about fear, overthinking, and trusting his swing (and himself)

If you’re a golf-obsessed parent who wants to get your kids on the course without turning it into a grind, this one’s right in your wheelhouse.

🔗 Links & Resources
👉 Follow the Show & Crew:
• @golfdontlie
• @18strong
• @18strongjeff
🏌️‍♂️ Visit the Crew:
• 18STRONG.com
💪 Fuel Your Game:
• 1stPhorm.com/18STRONG — Shop our go-to protein, hydration, and recovery gear. Every order supports the show and enters you in our monthly 1st Phorm + 18STRONG giveaway.