Too Much Social Podcast

• S1 E6: Hashtag, It's Summer - but what if I don't want to do my own book marketing?

  Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season.This week’s episode is the last of this series! If you’d like me to record more episodes in future, let me know in the comments! I’ve really enjoyed this experiment and would like to record more but, like many of you, my time is limited so I want to focus my efforts on the things you tell me really make a difference to you. If the podcast is it, then bring it on, but you have to let me know!This week’s episode is about the concept of ‘radical acceptance’ and how flexing this muscle can help you feel less resistant and resentful about showing up on Instagram. I hope you find it useful!👩🏻‍🏫 September is RESET month in the TOO MUCH INSTAGRAM membershipIf you’d like to Reset your relationship with Instagram so you feel better about using it, now is the time to join the membership because during September members will receive:* exclusive access to the RESET series for the whole month - 20 daily 10 minute tasks that will transform how you feel about Instagram and change how it fits into your life (rather than the other way round)* ‘Speak Out On Social Media Like You Mean It’ training with Siobhan Strode, an advocacy mentor who specialises in helping people make themselves heard. Come along to work on the confidence to create an Instagram presence that aligns with who you really are* a bank of proven post formats to use during the autumn, like this one: * weekly check in group chat - share your post plans every Monday and get advice if you want it* fortnightly Content Create-alongs - ring-fence time to create content and I’ll answer your questions while we’re there* monthly Ask Me Anything clinics - a space for me to give you more in-depth advice and guidance* regular resources such as tutorials to learn from in your own time, including the Reel-y Simple Reels series and the Growth SprintTo become a member today, upgrade your subscription 👇🏼 Referred to in this episode:This piece about radical acceptance by Anna Ray:Thanks for listening! ❤️ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

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• S1 E5: Hashtag, It's Summer - will Instagram work if I only have a small audience?

  Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season.This week’s episode is for you if you ‘only’ have a few hundred followers and are wondering whether there’s any point in investing time in your Instagram account, OR if you’re tired of chasing followers and want to focus on the value - and huge potential - of building networks and community instead 🕸❤️If you’ve taken a break from Instagram and are about to return, join the WAKE UP INSTAGRAM Challenge!WAKE UP starts on Monday 25th August and is a free seven-day series of 10 minute tasks and exercises to get you back in front of your favourite online people. You can join by signing up with your email below: Referenced in this episode of the podcastThis essay by me:And this piece from Julie Vick Curious about the TOO MUCH INSTAGRAM membership?This is where I make Instagram feel doable, sustainable, and better than it ever has done before. Expect ideas, encouragement, advice, and - best of all - no more shouting into the void!Members enjoy:* weekly check in chats - talk about your post plans (great for accountability) and get advice* fortnightly Content Create-alongs - ring fence some time to create content and I’ll answer any questions you have* monthly Ask Me Anything clinics - space for me to give you more in depth advice and guidance* regular resources such as tutorials, post ideas and guest speakers to learn from in your own time, including the Reel-y Simple Reels series and the Growth SprintTo become a member today, upgrade your subscription 👇🏼 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

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• S1 E4: Hashtag, It's Summer - no one engages with my Instagram posts - what can I do?

  Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season.This week’s episode is all about one of my favourite subjects - engagement.Account growth tends to grab all the headlines for obvious reasons, but the internet is littered with tales of people with large social media audiences securing book deals and then delivering disappointing book sales.This is because there is a BIG gap between someone hitting follow on Instagram, and actually being motivated to buy and read a book. Where there are interactions between a potential reader and the author, that gap closes. If you’re taking a break from Instagram this summer, why not join the WAKE UP INSTAGRAM Challenge at the end of August?WAKE UP is a free seven-day series of tasks and exercises to get you back in front of your favourite online people. You can join by signing up with your email below: In this episode I talk about:* three reasons why engagement is so important for authors and writers* the different kinds of engagement you might want to cultivate* and how you can use Instagram to get your audience commenting under your postsOne of the tactics I mention is how you can use games to engage your audience and I reference this post that includes some ideas: Curious about the TOO MUCH INSTAGRAM membership? This is where I make Instagram feel doable and sustainable. Expect ideas, encouragement, advice, and - best of all - no more shouting into the void!Members enjoy:* weekly check in chats - talk about your post plans (great for accountability) and get advice* fortnightly Content Create-alongs - ring fence some time to create content and I’ll answer any questions you have* monthly Ask Me Anything clinics - space for me to give you more in depth advice and guidance* regular resources such as tutorials, post ideas and guest speakers to learn from in your own time, including the Reel-y Simple Reels series and the Growth SprintTo become a member today, upgrade your subscription 👇🏼 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

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• S1 E3: Hashtag, It's Summer - how do I grow my Instagram account?

  Hello, and welcome back to the Hashtag, It’s Summer podcast series which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season.I’ve recorded a slightly longer episode this week because it turns out I have A LOT to say about growth (and this version is 15 mins shorter than the original ✂️ 🙈). I actually find it quite tricky to talk about account growth in a generalised sense which I think is why I started to waffle in the og recording. I really dislike it when Instagram ‘gurus’ up and down the internet pretend that driving account growth is as easy as slapping a fill-in-the-blanks hook over the top of some b-roll video and churning out the same content formats as everyone else. These tactics of course have their place but what will deliver sustained and sustainable growth varies enormously across niche, genre, and/ or target audience.Once I got going with my planning for this episode though I realised I was falling foul of The Curse of the Expert. I see this all the time with experts who’re writing in their field. You think the basics are too basic to share when in fact there is always someone who doesn’t know what you have learned over many years, or who may have been waiting for someone like you to say it in a way that is perfect for someone like them.All of that to say that once I started planning this episode I realised there was so much I wanted to say about growth - in different forms - that I actually had to edit 15 minutes off this episode once I’d finished with it 🙈In this episode I talk about:* why account growth is often a common area of anxiety for writers and authors* three content types to have in the mix if growth is a priority for you* practical advice about driving account growth* how you might reframe growth so you don’t burnout or end up getting The Ick about Instagram. If listening to this podcast has made you curious about the TOO MUCH INSTAGRAM membership, you can find out more here. But in brief, members enjoy:* weekly check in chats where you can share your post plans and get advice* fortnightly Content Create-alongs - these are co-working/ body doubling sessions to ring fence some time to create content and I’m always there to answer any questions you might have* monthly Ask Me Anything clinics when there is space for me to give you more in depth advice and guidance* regular resources such as tutorials, post ideas and guest speakers to learn from* access to the full archive of resources including the Reel-y Simple Reels series and the Growth Sprint To become a member, upgrade your subscription today. If you’re taking a break from Instagram this summer, why not join the WAKE UP INSTAGRAM Challenge at the end of August?WAKE UP is a free seven-day series of tasks and exercises to get you back in front of your favourite online people. You can join by signing up with your email below: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

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• S1 E2: Hashtag, It's Summer - what if every time I post I feel like I might die of Cringe?

  Hello, and welcome back to the Hashtag, It’s Summer podcast series which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season.This is episode two, and contrary to what I previously said, this episode is about The Cringe!I was supposed to record an episode about how to get started on Instagram but this question of how to tackle The Cringe would not leave me alone since I watched a clip of Ocean Vuong talking about how ‘Cringe Culture’ is holding back his creative writing students.I’m sure what he says - I’ve included the clip in the podcast, and you can watch the og video below 👇🏼 - will feel relatable to many of you in the context of your writing, but what also occurred to me is how often this feeling shows up when writers and author have to talk about yourself, and your work, in order to build a platform or promote your book. So, I’ve done my best to explore why writers and authors might experience cringe when it comes to posting on Instagram, and I’ve made six suggestions for ways you might start to overcome it.I hope you enjoy the episode! Next week’s episode is going to be a meaty one about growth on Instagram so, if that’s interesting to you, make sure you’ve subscribed on your podcast provider, or here on Substack, so you’re notified as soon as that episode drops. Featured in this episode:* The Wake Up Instagram Challenge - a FREE week-long series of 10 min daily tasks to help you get back in front of your favourite people after you’ve been on a break. Sign up with your email address below. The challenge starts on Monday 25th August 2025. * clip of Ocean Vuong talking about Cringe Culture* a masterclass in ‘owning’ the cringe* Becky Brynholf who I’ve borrowed from in this episode: ‘on the other side of cringe is freedom’ This feels like a good time to tell you about my membership, TOO MUCH INSTAGRAM which is hosted here on Substack.Members benefit from:* a weekly online chat where you can access feedback, advice and encouragement in a safe, judgement-free space* a monthly Ask Me Anything session where you can get more detailed advice with any sticky problems* fortnightly co-working sessions where we create posts in company (and there’s usually an opportunity for you to pick my brains)* a wealth of other resources, ideas, and tutorials to support you with using Instagram to get more readers* and you also get to be part of a brilliantly warm and welcoming community of writers and authors all facing in the same direction.You can browse the archive here. Upgrade your subscription to become a member ❤️ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

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