Podcast Awesome

In this episode, Matt and Jory sit down with UK-based icon designer + illustrator Vic Bell to talk about the brand-new Font Awesome icon pack, Graphite — a loose, hand-drawn set that brings texture, depth, and a whole lot of human personality to iconography.
If you’ve ever tried to balance clarity vs. creativity, or wondered how icons can feel more like typefaces with different “voices”, this one’s for you. 🎧
🗒️ What We Cover in This Episode
👋 How Vic and Jory connected
✏️ Designing Font Awesome Pro Plus packs and how “Small Batch” became a thing
🧠 Vic’s creative journey: trends, taste, and identity
🏠 Why icons are storytelling at micro-scale
⚖️ The tension between clarity and creativity
🧰 Illustrator vs. Figma for icon design
📲 Custom brushes and iPad sidecar workflows
🕒 Timestamps
0:00 - Introduction and Welcome
0:46 - How Vic and Jory Connected
2:48 - Font Awesome Icon Packs Overview
5:42 - Vic's Creative Journey and Evolution
7:45 - The Hand-Drawn "Graphite" Icon Style
10:17 - Reflections on Icon Design as a Career
13:41 - Childhood Influences and the Magic of Small Things
17:18 - Creative Process and Personalization
22:19 - Trusting the Creative Process
23:32 - Project Validation and Creative Freedom
25:15 - Technical Challenges and Implementation
26:23 - Future of Font Awesome Icon Packs
30:52 - Illustrator vs. Figma for Icon Design
31:28 - Creating Custom Brushes and Using iPad
38:38 - Balancing Clarity and Creativity in Icon Design
47:37 - Releasing Icon Packs and Delayed Gratification
🔗 Links & Resources
Vic Bell: / vic_bell
Font Awesome: https://fontawesome.com/
Web Awesome: https://webawesome.com/
Theme music by Ronnie Martin
Interstitial music by Zach Malm
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Eleventy started as a side project. Now it’s a critical infrastructure for thousands of websites.

TL;DR: Open source isn’t broken. But the way we fund it often is. Let’s talk about what actually works.

In this episode, we sit down with Zach Leatherman, creator of Eleventy (11ty), to talk honestly about what happens after open source succeeds. From nap-time coding and nights-and-weekends maintenance to venture capital pressure, burnout risk, and the reality of funding long-lived developer tools, this conversation digs into the cultural and financial tradeoffs behind modern open source.

We cover sustainability, community expectations, funding models that don’t rely on hockey-stick growth, and why “free forever” only works if the people behind the project can stay whole humans.

🎙️ What We Cover in This Episode
🧠 How Eleventy grew from a side project into a widely depended-on tool
⚖️ The maintainer’s dilemma: growth, responsibility, and personal sustainability
💸 Why venture capital and hockey-stick growth often fail dev tools
🔥 Burnout, boundaries, and being accountable to a global user base
🏡 Balancing family life with open source maintenance
🔁 Different funding models: donations, sponsorships, Pro tools, and tradeoffs
🌱 What sustainable open source can look like long-term
🔮 What’s ahead for Eleventy and its next chapter

⏱️ Timestamps
00:00 – Introductions and why open source sustainability matters
01:47 – Eleventy’s early days and unexpected adoption
04:32 – When a “side project” becomes critical infrastructure
06:42 – Corporate usage, expectations, and hidden pressure
10:08 – Family life, burnout risk, and personal boundaries
14:17 – Funding models: donations vs. sustainability
18:45 – Venture capital, acquisitions, and hockey-stick growth myths
23:33 – Lessons from Gatsby, Astro, and the dev tools ecosystem
26:25 – Why sustainable open source must tie to real value
30:26 – A healthier path forward for maintainers and communities
33:20 – What’s next for Eleventy

🔗 Links & Resources
Eleventy (11ty)
Font Awesome
Web Awesome
🎵 Theme music by Ronnie Martin
🎹 Interstitial music by Zach Malm
🎥 Video support by Isaac Chase
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Happy New Year from the Awesomeverse! In this episode, Matt and Jory kick off 2026 by recapping all the wild, weird, and wonderful things that happened across Font Awesome and Web Awesome in 2025. From the launch of FA7 and small-batch icon packs to a possum puppet mascot (yes, really), they reflect on the big (and small batch) wins, behind-the-scenes hilarity, and creative experiments that made the year unforgettable. Oh, and if you're wondering what it's like to direct a hot dog-eating scene at a Kickstarter video shoot? We’ve got that covered too.
TL;DR: New icons, big upgrades, hilarious videos, brainy guests, possum puppets, and one heck of a year. 
🧠 What We Cover in This Episode
🎉 Reflecting on FA7 upgrades
🧪 The rise of Pro Plus and its small batch icon packs (Etch! Jelly! Not Dog!)
🎥 Behind-the-scenes on the F.A.C.U. cinematic universe and the FA7 shoot (hot dog suit included)
🧩 How the newsletter icon puzzle took on a life of its own
🧰 The official Web Awesome launch and what’s next
🧠 Brainy takes on icon cognition from Dr. Brian Glenny
🐾 The birth of Awesome Possum, our unofficial but fully fabulous mascot
📦 Teasers for what’s coming in 2026: More icons, more components, and more fun
⏱️ Timestamps
00:00 – Post-holiday haze & back in the podcast saddle
02:00 – FA7 highlights: Pro Plus packs + icon design overhaul
04:30 – Icon Pack breakdown: Etch, Jelly, Not Dog, and beyond
06:00 – Behind-the-scenes filming stories from the FA7 Kickstarter video
10:00 – Web Awesome officially launches!
12:30 – How the Awesome Possum was born
16:00 – The rise of the icon puzzle & newsletter hijinks
24:00 – Standout guests from the past season + the philosophy of icon design
28:00 – Accessibility icons, graffiti activism, and symbol cognition
30:00 – What’s coming in 2026: New icon packs, new components, and new surprises
32:00 – The Awesome Possum signs us off (kinda)
🔗 Links & Resources
Check out the FA7 Launch Video
Learn more about Pro Plus
Build with Web Awesome
Subscribe to our Newsletter (get the puzzle!)
Jory’s Puzzle Book: “Goes Without Saying”
Behind-the-scenes of the FA7 Shoot
The Accessibility Icon Project 
🎵 Theme music by Ronnie Martin
🎹 Interstitial music by Zach Malm
🎥 Video support by Isaac Chase
Stay up to date on all the Font Awesomeness!

What is nerdery, really? 🤓 In this episode of Podcast Awesome, we dig into the heart of Font Awesome’s culture — inclusive nerdery. It's not about lone geniuses or command line gatekeepers. It’s about heart, curiosity, humility, and building awesome things with other people. 💛

👾 You'll hear from FA team members Dave and Travis, plus a few snippets from topics we've covered on our blog and internal convos, all woven together to show how we:

🎯 Hire for character over cleverness
🔍 Celebrate deep curiosity (hello, nutrition nerds and D&D geeks!)
🎉 Create space for serious play through our legendary team "Snuggles"
🧠 Foster creativity through snack-sized projects like the Icon Wizard and Space Awesome game

This episode is for anyone building company culture, or just trying to figure out how to lead with humanity in a techy world.

✨ Icons may not change the world, but good people just might.

🔍 What You’ll Hear in This Episode:
00:00 – Welcome to Nerdery™
02:00 – Defining what "nerd" means to us
04:00 – Why we hire adults, not rockstars
06:00 – Our 3-step hiring philosophy
08:00 – Why we host company “Snuggles” (not summits!)
10:00 – FARTS, the Icon Wizard & how fun leads to innovation
12:00 – Space Awesome: building games on company time (and learning VueJS to boot!)
14:00 – Why forced culture doesn’t work
16:00 – A culture that’s built to last

🔗 Mentioned in the Episode:
🧙‍♂️ Space Awesome – FA dev project
https://spaceawesome.io/
🛠 Our Hiring Philosophy
https://blog.fontawesome.com/company-...
✨ The Icon Wizard
https://blog.fontawesome.com/icon-wiz...
💼 More About FA Company Culture
https://blog.fontawesome.com/nerdery/

🎵 Theme music by Ronnie Martin
🎹 Interstitial music by Zach Malm
🎥 Video support by Isaac Chase

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🎬 What do Star Wars, oil painting, and storytelling have in common?
 
Turns out: everything. In this curiosity-fueled episode, filmmaker and multi-hyphenate creative Andy Maier (Soon Agency) joins host Matt Johnson to talk about building a life powered by relentless learning, visual storytelling, and the kind of curiosity that launches careers 🚀.

From working with Apple, SpaceX, and Microsoft to touring in his metal band Opponent and picking up oil painting during a creative pivot — Andy is the living embodiment of “just figure it out.” 💥🎨🧠
If you've ever felt like the underdog creative, this one’s for you. Andy drops storytelling gems faster than Yoda lifts an X-Wing.

🎸 Fun fact: Andy composed the metal version of the Font Awesome theme song in a single day. That’s some serious Jedi speed 🤘.

🎙️ What We Cover in This Episode
🤖 Why being curious is better than being talented
🎥 How oil painting made Andy a better compositor
🧱 The concept of “armature” and why your story collapses without one
🌱 Why telling the truth is the best brand strategy
🤝 The power of surrounding yourself with curious people
✨ Building "wells, not fences" in your creative career
⚔️ Star Wars, Iron Giant, and the real meaning of “The Force”

⏱️ Timestamps
 00:00 – Welcome to Podcast Awesome
 01:00 – Meet Andy Maier: Creative Jedi & Founder of Soon
 02:30 – Early creative career and figuring it out on the fly
 05:15 – The underestimated power of curiosity
 08:20 – From DIY music videos to working with Apple and SpaceX
 10:45 – Why storytelling is better than trends
 13:30 – Building a creative life around community and friendships
 16:00 – How oil painting made Andy better at... everything
 19:00 – The merch moment: painting turned t-shirt design
 22:00 – What’s real? How to build grounded storytelling
 26:30 – Invisible Ink, Brian McDonald, and story armature 101
 32:00 – Why Marvel’s Phase 4 struggles (and what X-Men got right)
 34:00 – Star Wars, Joseph Campbell, and unlocking “the Force”
 37:45 – Where to find Andy and his work
 38:30 – Bonus: The origin of the metal FA theme song 🤘

🔗 Links & Resources
 🔥 Andy’s work – https://www.soon.agency
 🎶 Andy’s band Opponent – https://www.solidstaterecords.com/opponent
 📖 Invisible Ink by Brian McDonald – https://shorturl.at/E9101
 🖖 Font Awesome’s Heavy Metal Icon Episode – https://www.youtube.com/watch?v=8FlsrtKCI1Y
 🎧 More Podcast Awesome episodes – https://podcastawesome.com

 #PodcastAwesome #StorytellingMatters #CreativeJedi #VisualStorytelling #FilmmakerLife #MotionGraphicsArtist #DesignNerds #FontAwesome #CuriosityWins #InvisibleInk #CreativeProcess #OilPaintingForDesigners #BuildWellsNotFences #NerdCulture #MetalVibesOnly #StarWarsStorytelling #MakeSomethingAwesome
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