Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals. True story. Hosted on Acast. See acast.com/privacy for more information.
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27:16
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27:16
Billboards Are Always In Bloom
From our Season 12 Archives,Billboards are one of the biggest creative challenges in the marketing world.They need to be seven words or less.They need to contain an idea.And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world.We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.How one airline used a billboard that could detect planes passing overhead.And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin. Hosted on Acast. See acast.com/privacy for more information.
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27:33
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27:33
Bookmarks
Another favourite from our Season 12 Archives.This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find.So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the book Goodnight Moon. We’ll tell you why David Bowie seemed to have two different-coloured eyes. We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws. Hosted on Acast. See acast.com/privacy for more information.
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28:51
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28:51
Hitting The Road With Marketing Mobiles
From our Season 12 Archives... another favourite.You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps. And we’ll tell the story of the famous Oscar Meyer Wienermobiles. Hosted on Acast. See acast.com/privacy for more information.
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29:10
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29:10
Johnny Wants The Jet: The Loopy World of Loop Holes
There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation. Hosted on Acast. See acast.com/privacy for more information.
À propos de Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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