Ollie's Linkedin: https://www.linkedin.com/in/potterollie/https://www.naturetechmemos.com/SummaryIn this episode of The Earthshot Podcast, Troy Carter sits down with Ollie Potter, founder of NatureTech Memos and strategist at Deloitte, to explore the future of NatureTech and how innovation can move from hype to real-world impact.Ollie shares what he’s seeing across the climate startup landscape—from the explosion of MRV and CDR providers to overlooked opportunities like invasive species, ocean resilience, and bioprospecting. He also reflects on what corporates are getting right (and wrong) as they engage with climate and nature risk, and why storytelling and problem-first thinking matter more than ever.Key TakeawaysWe’re in a “second wave” of NatureTech: 400+ MRV and CDR providers, with the most successful solving real problems rather than chasing tech-first hype.Invasive species pose massive ecological and economic risks but remain under-discussed—an area ripe for innovation.Corporates in mining, energy, and agriculture are beginning to integrate nature-positive strategies, driven by material risk, not just regulation.New frontiers like bioprospecting show how ecosystems and AI discovery could create win–win models for conservation and industry.At the heart of it all: technology is only as strong as the trust and intention that guide its use.Chapters:00:00 Introduction to Nature Tech and Ollie Potter03:00 The Current Landscape of Nature Tech06:04 Emerging Trends and Innovations in Nature Tech08:48 Corporate Engagement in Nature and Sustainability11:59 Understanding Material Risks in Supply Chains14:51 The Intersection of Science and Storytelling17:44 Nature Tech vs Climate Tech: A Comparative Analysis20:40 Success Stories in Nature Tech23:36 The Role of AI in Nature Tech26:26 Ocean Conservation and Innovative Solutions29:29 Community-Led Conservation Efforts32:22 The Future of Nature Tech and Closing Thoughts
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42:14
Building an Equitable Earth: The Role of Conservation
What does it actually take to keep forests standing—and make that fair for the people who steward them?Troy Carter sits down with his friend Thibault Sorret, Co-Founder & CEO of Equitable Earth, to unpack a shift from single projects to landscape thinking: protect what’s left, reconnect what’s fragmented, restore where it fits, and build real livelihoods around it. They talk plainly about REDD+, the messy realities of additionality, and why community agency matters as much as any model or tool.You’ll hear:Why Equitable Earth moved decisively into conservation, and what that unlocks for fundingHow to design for whole landscapes (conservation, restoration, agroforestry) rather than one-off fixesA practical take on additionality today—and where better instruments might emerge tomorrowWhy trust is built in the field, not in a spreadsheetIf you work in nature finance—or just care about how these decisions get made—this conversation stays close to the real constraints and the real people doing the work.Links:Earthshot Labs: https://www.earthshot.eco/Thibault's LinkedIn: https://www.linkedin.com/in/thibaultsorret/Equitable Earth: https://www.eq-earth.com/
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1:01:34
Building Trust in Nature Markets — Oliver Bolton (Earthly)
What does it take to truly finance nature with integrity?In this episode, Troy Carter speaks with Oliver Bolton, Co-Founder of Earthly, about the realities of building trust in a market that’s often misunderstood. They discuss the gap between ambition and action, why public perception of carbon credits has become so negative, and how to separate high-quality projects from the noise.Oliver shares his personal journey — from becoming a B Corp founder to dedicating his career to nature after the birth of his son — and why trust and data have become central to Earthly’s mission. Together, Troy and Oliver explore the promise of biodiversity credits, the role of technology like bioacoustics MRV, and how businesses can engage authentically with nature.If you’re interested in how climate finance is evolving, what’s slowing it down, and where real hope lies, this conversation offers an honest window into the challenges and bright spots of nature markets today.Links:Earthshot Labs: https://www.earthshot.eco/Oliver's LinkedIn: https://www.linkedin.com/in/oliver-bolton/Earthly: https://earthly.org/
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The Carbon Market Era's Tour with JP Moscarella
John Paul (JP) MoscarellaCo-Founder @ CoolPact Capital & Resilient Earth Capital | Scaling Climate Tech with $1.5B+ in Investments mobilized | Cleantech Pioneer | Carbon credits PioneerJP's Linkedin: https://www.linkedin.com/in/jpmoscarella/Summary:In this episode of the EarthShot podcast, Troy Carter speaks with JP Moscarella, a veteran in the carbon markets sector, about the evolution of carbon markets over the past three decades. They discuss JP's journey into the field, the lessons learned from past experiences, and the current complexities surrounding compliance and demand in carbon markets. The conversation also touches on the balance between scientific rigor and simplicity in methodologies, the societal engagement needed for effective climate action, and the perception of carbon markets in today's world. Ultimately, they emphasize the importance of creating a culture of sustainability and the need for collective action to address climate change.Takeaways:JP Moscarella's journey into carbon markets began in the late 80s.The 1990s served as a pilot phase for carbon markets.Compliance and demand signals are crucial for market success.The complexity of compliance across jurisdictions poses challenges.There is a need for a balance between rigor and simplicity in methodologies.Societal engagement is essential for the success of nature-based solutions.Carbon markets are often viewed skeptically, impacting their effectiveness.Creating a culture of sustainability is vital for future success.The perception of carbon markets as a scam hinders progress.Innovative technologies and community involvement are key to advancing carbon markets.Chapters:00:00 The Origins of Carbon Markets07:05 The Evolution of Carbon Market Regulations12:41 Lessons from 30 Years of Carbon Markets19:11 The Shift to Voluntary Carbon Markets22:58 Balancing Rigor and Simplicity in Carbon Projects25:10 Empowering Local Communities in Project Ownership26:04 Advancements in Data and Community Engagement27:30 Connecting Local Economies to Carbon Markets29:28 The Evolution of Carbon Markets and Public Sentiment31:18 The Current State of Nature and Environmental Awareness33:30 The Role of Corporations and Societal Engagement35:01 The Intersection of Spirituality and Environmentalism37:23 The Importance of Collective Goals and Community Spirit39:41 Carbon Credits as an Asset Class42:37 Overcoming Skepticism and Building Trust45:12 The Need for Compelling Stories in Sustainability48:36 The Future of Technology and Environmental Solutions
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Post-Capitalist Philanthropy with Lynn Murphy & Alnoor Ladha
Lynn Murphy & Alnoor Ladha - Post-Capitalist Philanthropy
“Doing the decolonizing, deprogramming, deconditioning, unlearning work, as well as thinking non-laterally and moving the dominant ontology and dominant cosmology from this rationalist-separatist-materialist worldview to one that's more relational, more quantum, more queer, more based on interbeing, is going to open up vistas of possibility that we can't even imagine from our current vantage point.” -Alnoor Ladha“We’re looking at how do we liberate capital and alchemize wealth in service of life,if you understand the structure how capital markets function they are not in service to life, and they aren’t often looked at through a framework of liberation “-Lynne Murphy
In this episode, host Armando Davila interviews Lynn Murphy and Alnoor Ladha of Transition Resource Circle about our world’s necessary shift beyond late-stage capitalism. This vibrant and out-of-the-box conversation starts with exploring our current economy and why leaving the house of capitalist modernity over the next ten to twenty years is crucial. Then the fun really begins when Lynn and Alnoor Ladha paint a picture of how this shift might look and the tools they are using to catalyze this transition. This radical conversation will open your mind to new ideas and possibilities for shifting beyond capitalism and creating a sustainable future.
IN THIS EPISODE:
An introduction to Post-Capitalist Philanthropy
Lynn & Alnoor Ladha’s backgrounds and how they came to this work
The Transition Resource Circle
Why our current growth-based economy isn’t sustainable for the Earth
The impending collapse of late-stage capitalism
How to leave the house of capitalist modernity
The importance of creating more local resilience & self-reliance in communities
How doing inner work can open up unimaginable possibilities
Releasing resistance to letting go of certainty and comfort
Why the approach to using capital to build a post-capitalist infrastructure is so important
The 5 element mandala Lynn & Alnoor Ladha use as a tool for exploring transition pathways
The importance of gifting and redistributing wealth for decolonization and liberation
How to work with Lynn and Alnoor Ladha and their Transition Resource Circle
RELEVANT LINKS:
Transition Resource Circle: www.transitionresourcecircle.org,
Post Capitalist Philanthropy Book: https://www.postcapitalistphilanthropy.org/
Earthshot Labs: www.earthshot.eco
Intro & Outro Music by Little Whale: https://littlewhale.bandcamp.com
The Earthshot Podcast is a project of Earthshot Labs. Our mission is to restore and protect nature at planetary scale, using carbon markets to support financing to meet the scale of the challent.
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