In this episode, Colleen Schnettler, co-founder of the SaaS Marketing Gym, shares the challenges and successes of building SaaS businesses, and her current work coaching technical founders on effective marketing strategies. The conversation also covers various other topics like AI role in marketing content, Rails Upgrades and more.00:00 Introduction to Colleen Schneller00:14 Colleen's Journey into Programming02:49 The Birth of SaaS Marketing Gym05:32 Challenges and Insights in Marketing08:44 Tailoring Marketing Strategies for Founders17:43 The Role of AI in Marketing19:41 AI Struggles with Nuance19:56 AI in Cold Emailing: A Disaster Story20:48 Using AI for Research22:48 Rails Upgrade Challenges23:29 Active Storage Encryption Issues29:07 Front-End Framework Dilemmas32:25 Maintaining Software vs. Rewriting33:40 Conclusion and Contact InformationNotes- Colleen's LinkedIn- Colleen's X/Twitter- Colleen's Bluesky- Ryan's Website- Brendan's X/Twitter- Brendan's BlueskySend us a text
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35:14
Effective Project Management and Handling Tech Debt
In this episode, the hosts explore the challenges of technical debt (tech debt) and delve deeply into effective project management strategies. They highlight the importance of categorizing tasks using a backlog system and explain how they utilize tools like Trello for tracking. Additionally, they explore the PARA method for organizing digital life and managing projects effectively.00:00 Introduction to Tech Debt00:11 Defining Tech Debt00:20 Performance Issues as Tech Debt02:36 Bugs vs. Design Defects03:27 Prioritizing and Managing Tech Debt06:20 Organizing the Backlog07:05 Using Trello for Project Management15:19 The PARA Method19:09 Daily Workflow and Prioritization23:01 Final Thoughts on Tech DebtSend us a text
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26:42
John Nunemaker
In this episode, Brendan and Ryan welcome John Nunemaker. John is a prominent figure in the Ruby community and, shares his journey into Ruby on Rails, his career evolution, and his unique approach to managing multiple projects simultaneously. There's also discussion around how John and the hosts use AI for their development work. Enjoy!00:00 Introduction to John Nunemaker00:19 John's Journey into Ruby and Rails02:31 Current Projects and Ruby Usage04:17 The Role of AI in Development10:51 Balancing Multiple Projects17:48 Balancing Responsibilities and Focus19:04 Tracking Time for Productivity20:06 Daily Huddle and Remote Team Management20:38 Using Timers and Breaks for Efficiency23:53 The Beauty and Productivity of Ruby on Rails26:46 Consistency Across Front-End Frameworks28:35 The Origin and Success of Box Out32:56 Future Plans and API Development34:41 Conclusion and Final ThoughtsNotes- John's X/Twitter- John's Bluesky- John's Website- Ryan's Website- Brendan's BlueskySend us a text
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35:46
Ryan Castillo of Knowatoa
In this episode, Brendan is joined by Ryan Castillo, co-founder of Knowatoa, a platform dedicated to optimizing business visibility and accuracy across AI-driven search engines. Ryan shares insights on his background in software development, and how his journey led to the creation of Knowatoa. They discuss the origins of Knowatoa, and Ryan also shares experiences with AI tools like ChatGPT and Cursor that have been integral in their development processes.00:00 Introduction and Guest Welcome01:18 Ryan's Background and Journey with Rails04:00 Technical Insights: Ruby, Rails, and Redis09:37 Scaling Challenges and Solutions12:45 Networking and Community Impact16:15 Development Cycles and Marketing Strategies19:00 AI Integration in Development22:47 Origins and Evolution of Knowatoa25:32 Conclusion and Contact InformationLinks:- Knowatoa- Ryan Castillo's Blue Sky- Ryan Castillo's LinkedIn- Wafris SQLite Blog Post- Ryan's Website- Brendan's BlueskySend us a text
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26:53
Adam McCrea of Judoscale
In this episode, Adam McCrea, owner of Judoscale, shares his journey from corporate IT to starting his own Platform as a Service (PaaS) business. Adam discusses his preference for Rails due to its productivity and developer happiness. The discussion also touches on the company's small team dynamics, marketing approaches, and the role of AI tools for development and business operations.00:00 Introduction to Adam McCrea and Judoscale00:22 Adam's Journey with Rails04:59 Transition to Judoscale05:17 Building and Scaling Judoscale08:42 Technical Challenges and Solutions13:05 Marketing and Growth Strategies21:40 Future Plans and Final ThoughtsLinks:- Judoscale- Adam's LinkedIn- Adam's Bluesky- Adam's Twitter/X- Ryan's Website- Brendan's BlueskySend us a text
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