Episode 2: Costing Nature. Can doing the right thing by people and planet also make commercial sense? Holly and Richard, along with their guests James Thornton, CEO of Intrepid Travel and Siddarth Shrikanth, author of A Case for Nature, explore how valuing nature and prioritising sustainability can be at the heart of a successful travel business.Sponsored by Lemongrass“A third of travel businesses are really engaged, a third are looking for guidance, and a third are burying their head in the sand. That final group is in for a bit of a shock.”– James Thornton“Tourism is all about buying a feeling. So, encouraging more people to buy the feeling of protecting and restoring nature and being in relationship to it is what we should be trying to get the tourism industry to do.”– Siddarth ShrikanthFind out more about our guests in this episode:James Thornton, CEO of Intrepid TravelSiddarth Shrikanth, author of A Case for NatureSHOW NOTES Buy Siddarth Shrikanth’s The Case for Nature here: https://blackwells.co.uk/bookshop/product/The-Case-for-Nature-by-Siddarth-Shrikanth/9780715655306 Take a look at Mandai Nature’s strategy mentioned by Siddarth here: https://www.mandainature.org/en/home/news-and-update/conserving-southeast-asias-nature-through-tourism.html Find out more about the five drivers of the nature crisis here: https://www.unep.org/news-and-stories/story/five-drivers-nature-crisis Intrepid’s Annual Report 2024 can be viewed here: https://www.intrepidtravel.com/uk/newsroom/company-documents/annualreport World Travel and Tourism Council (WTTC)'s report on nature and tourism https://wttc.org/initiatives/vision-for-nature-positive-travel-and-tourism It’s a Journey is a brand new podcast series hosted by Holly Tuppen, sustainable travel writer and expert, and Richard Hammond, Publishing Director of Green Traveller Media. Sponsored by Lemongrass, the first five episodes tackle the uncomfortable, complex, and often overlooked questions facing the travel industry as it strives to have a better impact on people and places.Thanks for listening! Please submit any questions or comments to
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