S3. EP. 61 - How to go viral with Franchesca "Chescaleigh" Ramsey
Franchesca Ramsey, a multifaceted creative force, joins us today to talk all about creating meaningful content, the success of the Leopard Song, the science behind becoming viral, and behind-the-scenes stories from her time on MTV's Decoded. Franchesca also opens up about coming out as queer, and setting boundaries on social media. Plus, she talks about her upcoming masterclass, on April 19th and 26th (click here to sign up). in content creation and shares her secret talent for spotting rising stars and why she's the ultimate connector in the entertainment industry. This conversation is filled with laughter, wisdom, and practical advice for people making an impact online while staying true to themselves. Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. 00:00 Welcome and Introduction01:26 Meet Franchesca Ramsey02:12 The Beginnings of a Friendship02:58 Career Highlights and Makeup Stories06:54 Personal Reflections and Life Lessons11:34 Navigating Online Presence and Mental Health18:33 Podcasting and Creative Ventures23:29 Dating and Personal Life28:34 Navigating FaceTime Dates30:05 Embracing Self-Love and Friendships32:04 The Power of Calendars and Organization34:45 The Science Behind Creating Viral Content37:31 The Value of Relatable Content45:02 Overcoming Creative Challenges55:39 Supporting Friends in the Industry01:02:04 The Importance of Presentation01:02:38 Punctuality and Professionalism01:05:38 The Viral Leopard Song01:13:07 Coming Out and Queer Identity01:17:42 Balancing Privacy and Public Life01:21:07 Career Advice and Mentorship01:27:01 Shoutouts to Influential People01:32:15 Where to Find Franchesca's WorkLearn more about Franchesca:Franchesca "Chescaleigh'" Ramsey is an actor, writer, sought-after public speaker, and creator/star of the award-winning web series MTV Decoded. A former writer/correspondent for Comedy Central’s The Nightly Show with Larry Wilmore, her first book, Well That Escalated Quickly was nominated for an NAACP award and named one of Amazon’s best books of 2018. In 2020 she served as writer/co-producer on the iCarly reboot for Paramount+ and guest starred on NBC’s Superstore. These days you’ll find her co-hosting the podcast Lemme Fix It! with her best friend De’lon Grant. In 2024 Franchesca’s debut feature was selected for the Sundance fellowship program.Franchesca burst into the spotlight in January 2012 when her video, “Sh*t White Girls Say…to Black Girls” (SWGSTBG) went viral. It garnered over 1.5 million views in 24 hours and 5 million views in just 5 days. It also made a lot of white girls cry. SWGSTBG currently has 11 million views and has been featured on MSNBC, ABC, The Daily Mail and the Anderson Cooper talk show, to name a few. Over a decade later and the video has been quoted in textbooks, translated into multiple languages and was even the subject of a 20 page graduate dissertation.With nearly 20 years in the online space and over a decade in film and television, Franchesca has carved out a unique lane as a public speaker and consultant. From college campuses to corporate workshops, her super power comes from engaging with audiences in ways that help them laugh, learn and think. Franchesca is available for public speaking and consulting opportunities for a myriad of subjects including: content creation, social media marketing, identity/social justice, tv writing, personal branding and more.Connect with Franchesca:Instagram @chescaleighTikTok @franchesca_leighWebsite www.franchesca.netConnect with Delina:Instagram @delinamedhinTikTok @delinamedhinYouTube @delinamedhinThreads @delinamedhinWebsite www.delinamedhin.com#chescaleigh, #franchescaramsey, #howtogoviral
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