Growth Design Podcast

Épisodes disponibles

5 sur 28

Navigating Design: Career Strategies, Side Quests and Finding Your Lane | Ryan Scott | Drop 03 Ep 3
In this episode, Ryan Scott, designer, business leader, and educator, joined us on the podcast. We explore what it really means for designers to thrive in today’s ever-evolving landscape. Drawing from his experience at DoorDash, Airbnb, and Salesforce, Ryan breaks down the difference between tactical and strategic skills, and why focusing only on craft is no longer enough. We dive into how designers can start thinking like product leaders, communicate the value of their work in business terms, and build careers that are resilient, flexible, and fulfilling.Whether you’re navigating a tough job market, thinking about a pivot, or trying to scale your impact within a team, this episode offers clear, practical advice. Ryan also shares lessons from his popular ROI of Design course and gives a behind-the-scenes look at his new offering focused on career strategy. If you’ve been asking yourself “what’s next?” — this conversation is your starting point.---------------------------------------------------Guest:Ryan Scott: https://www.linkedin.com/in/ryanscott/Ryan's Maven Course: https://maven.com/ryan-scott Get $100 off any of his courses by using our code "GROWTH".--------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
--------
1:13:32
From Zero to One: Building Market-Ready Products | Nick McEvily | Drop 3 Ep.02.
In this episode of the Growth Design Podcast, we hosted Nick McEvily, seasoned entrepreneur and product Leader, to uncover the secrets behind building impactful businesses. Nick shares his battle-tested insights on navigating the challenges of entrepreneurship—from cracking the code on product-market fit to mastering the art of business pivots. They dive into avoiding bias in customer interviews, creating a powerful MVP (Minimum Viable Product), and the tools every founder needs to validate ideas effectively.But that’s not all—this conversation goes deeper, covering:⚡ The fractional work model and how it’s changing the game for startups⚡ The art (and struggle) of hiring and building great teams⚡ Why delusion and curiosity are the ultimate entrepreneurial superpowersPacked with actionable advice, hard-earned lessons, and fresh insights, this episode is a must-listen for designers, founders, and anyone building something extraordinary.Guest:Nick: https://www.linkedin.com/in/nickmcevily/Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
--------
47:14
The Human Element of User Experience | Jeremy Miller | Drop 3 Ep.01
In this episode of the Growth Design Podcast, we had the privilege of chatting with Jeremy Miller, a former freelance designer turned full-time UX manager, to explore the human side of UX design. Jeremy shares his journey and emphasizes the importance of building strong relationships with stakeholders and teammates to create meaningful design outcomes. Jeremy illustrates how interpersonal dynamics can shape user experience results and offers practical advice on navigating challenges like low design maturity in organizations. The conversation highlights the value of collaboration, communication, and leveraging soft skills to align design goals with business priorities and advance in a design career.Jeremy also discusses strategies for managing VUCA (volatility, uncertainty, complexity, and ambiguity) in the workplace, effective networking in the digital age, and coping with burnout in a rapidly evolving industry influenced by AI. Whether you're a seasoned designer or just starting out, this episode offers valuable takeaways to help you thrive in the dynamic design world.Key Topics Discussed - Navigating Growth Design and Marketing - The Human Element in UX Design- Beyond UX Design: Building Relationships- Navigating the Challenges of Freelancing- Cultivating Alliances in Design Teams- Understanding Design Maturity in Organizations- The Importance of Collaboration in UXKey Takeaways- Importance of relationships in UX design.- The human element in UX is critical for successful outcomes.- Design is more than just creating deliverables; it's about understanding users and their needs.- Cultivating alliances within teams is essential for effective collaboration.- Designers should treat their colleagues as humans to foster better relationships.- Navigating low-design maturity companies requires patience and advocacy for design.- Building relationships is key to influencing design processes.Chapters00:00 Introduction and Background of Jeremy Miller07:20 Transitioning Between Full-Time and Freelancing12:05 The Human Element in UX Design16:10 Beyond UX Design: The Importance of Relationships21:17 The Allegory of Fred and Amy25:45 Cultivating Alliances in Design32:25 Navigating Low Design Maturity Companies32:55 Building Strong Stakeholder Relationships38:08 Navigating Business Priorities in Design46:45 Leveraging Relationships for Career Advancement54:50 Networking in the Digital Age01:00:01 Understanding Business for Designers01:05:08 Coping with Burnout in a Rapidly Evolving Industry01:10:50 Navigating Burnout in the Design Industry01:11:04 Book Promotion and Accessibility01:12:40 Collaboration and Creative Ideas01:13:23 The Human Element in UX Design01:15:41 Building Genuine Relationships01:16:30 The Importance of Effective Communication01:16:56 Lightning RoundsGuest:Jermey: https://www.linkedin.com/in/jmillspaysbills/Beyond UX Book Podcast: https://www.beyonduxdesign.com/Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun/Production by ⁠⁠https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0/⁠⁠For inquiries about sponsoring the podcast, email [email protected]
--------
1:19:35
Empowering Marketers with Growth Design | Dan Foster | Drop 2 Ep.04
Dan Foster, co-founder of MakeBuild, a London-based Webflow specialist agency, joins us for a fascinating conversation. Dan shares his journey from teaching UX design to building high-performing marketing websites, revealing the power of no-code tools, the importance of user-centric design, and the MakeBuild approach to growth design for a special niche, marketers. Discover how their HOP framework (Hunt, Order, Prove) helps marketing teams identify, prioritise, and validate growth ideas, and learn how MakeBuild empowers clients to manage their websites while providing strategic support. Dan also shares insights from his Webflow conference talk, "20 Tactics to Optimize Growth on Your Marketing Site," and offers advice for designers interested in specialising in marketing-focused growth design. Dan introduces the Flow Growth Library as a valuable resource and advocates for the power of no-code tools to democratise design. Key Topics Discussed - Navigating Growth Design and Marketing - Why Webflow is the Future of Design - Empowering Clients with Webflow - Understanding Client Needs in Marketing - Challenges in the Marketing Landscape Key Takeaways - Growth design blends design and marketing - Data-driven design is essential - Specialization and visibility are key to success - Continuous learning and open communication Chapters 00:00 Introduction and Ground Rules 01:20 Exploring Growth Design and Marketing 03:26 The Story Behind MakeBuild 07:20 Why Webflow? The Tool of Choice 10:14 Client Engagement with Webflow 13:13 Types of Clients and Industries 16:37 Challenges Faced by Marketers 21:41 The Dangers of Copycat Approaches 24:43 Low Code Tools and Growth Design 27:07 Standing Out in a Saturated Market 31:45 The Importance of Processes in Agencies 32:37 Introducing Flow Growth Library 34:23 Inspiration and Growth Practices 39:05 User-Centered Design in Marketing Workshops 41:49 Data-Driven Decisions in Growth Design 45:20 The Shift from Product to Marketing Focus 50:38 Visual Development and No-Code Tools 55:57 Advice for Aspiring Growth Designers Guest: Dan: https://www.linkedin.com/in/danfoster29/ MakeBuild: https://www.makebuild.studio/ Flow Growth Library: https://www.makebuild.studio/flow-growth Webflow Conference Talk: https://webflow.com/webflowconf/session/20-tactics-to-boost-your-websites-growth-presented-by-makebuild-london Host: IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun/ Production by ⁠⁠https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0/ ⁠⁠ For inquiries about sponsoring the podcast, email [email protected]
--------
59:24
An Alternative Career Path: A Growth Designer’s Solopreneur Guide | Kristina Volchek | Drop 2 Ep. 3
Kristina Volchek is a Senior Product Designer who shares her journey from being a Chief Marketing Officer to a successful solopreneur. The conversation delves into essential skills for designer solopreneurs, the importance of personal branding, strategies for finding clients, and effective pricing techniques. She emphasizes the significance of time management and the challenges faced in solopreneurship, while also discussing the benefits of building a support network and creating an impactful portfolio. The episode concludes with practical advice for aspiring freelancers and solopreneurs. Key Topics Discussed: Personal Branding and its elements What’s in a Solopreneur's Toolkit? Creating an Ideal Work-Life Balance Time management and how to scale. How to Niche Down to Stand Out Takeaways. Freelancing for the first time can be challenging. Running a business requires understanding financial management. Personal branding is crucial for solopreneurs. Clients often find you through your personal brand. Questioning pricing can indicate a problematic client. Time management is essential for maintaining work-life balance. Starting as a generalist can provide valuable experience. Networking is a proactive effort that pays off. Visual appeal is critical in a designer's portfolio. Chapters 00:00 Introduction to the Grow Design Podcast 02:24 Christina's Journey: From CMO to Solopreneur 11:17 Essential Skills for Solopreneurs 16:59 Building a Personal Brand as a Solopreneur 25:20 Finding and Landing Clients 34:56 Pricing Strategies for Freelancers 47:33 Time Management Techniques for Solopreneurs 52:15 Challenges Faced in Solopreneurship 57:31 Niche Down or Generalist: Finding Your Path 01:01:13 Building a Support Network 01:07:26 Creating an Effective Portfolio 01:10:54 Conclusion and Key Takeaways Where to find Kristina Volchek: - LinkedIn - https://www.linkedin.com/in/kristi-digital/ - ⁠Website - https://kristi.digital/ Co-hosts: Emmanuel - https://www.linkedin.com/in/omoleemmanuel/ IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun/ Production by ⁠⁠https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0/ ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
--------
1:11:15