PodcastsTechnologiesGrowth Design Podcast

Growth Design Podcast

Emmanuel Omole and Ini Abiodun
Growth Design Podcast
Dernier épisode

35 épisodes

  • Growth Design Podcast

    Choosing the Right Metrics for Your Growth Funnel | Ran Liu | Drop 5 Ep.04

    31/12/2025 | 51 min
    In this episode, we chatted with Ran Liu, Founding Designer & Head of Design, Gable. She is also a returning guest on the podcast.Ran is an experienced growth designer and a growth leader. We discuss the importance of metrics in design, how designers can leverage data to influence business outcomes, and the evolution of metrics as companies grow. She shares insights on activation metrics, user segmentation, and the differences between sales-led and product-led growth models. The conversation also explores reclaiming influence in design roles, career signals for designers, and the significance of company culture. The episode concludes with a learning corner where Ran reflects on underrated metrics and the first project she ever designed.
    --------------------------------------------------------------------
    Where to find Ran
    Liuhttps://www.linkedin.com/in/ranliudesign/

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    Host:
    Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun

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    Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠

    For inquiries about sponsoring the podcast,
    email: [email protected]
  • Growth Design Podcast

    How qualitative insights drive big, measurable growth | Angie Amlani | Drop 5 Ep.03

    18/12/2025 | 43 min
    Angie Amlani, the Executive Director of Research & Strategy at MetaLab, joins us to discuss how qualitative insights can lead to significant, measurable growth. She explores the importance of accurately defining the right problems when it comes to growth metrics and highlights the role of research in shaping strategy. Angie emphasizes the collaboration between researchers and strategists, the necessity of qualitative research, and the balance between intuition and data. Additionally, she discusses the integration of AI into research workflows and how to measure the impact of research. The conversation also touches on the importance of continuous user engagement in product development.--------------------------------------------------------------------------------------------------------------------------------------------Where to find Angiehttps://www.linkedin.com/in/angelina-amlani/--------------------------------------------------------------------------------------------------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun -----------------------------------------------------------------------------------------------------------------------------------------Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
  • Growth Design Podcast

    How to Build an Experimentation-Driven Product Culture | Kritarth Saurabh | Drop 5 Ep.02

    28/11/2025 | 59 min
    In this episode, we sat down with Kritarth Saurabh, VP of Product Management at Neat, where he’s leading the charge in building a truly experimentation-driven product culture.Kritarth has spent years helping large organisations like Accenture, BCG, global banks, telecoms, and insurance companies transform how they build products. In this conversation, he breaks down what it actually takes to move beyond intuition-led roadmaps and create a product organisation where experimentation, hypotheses, and outcomes drive decision-making at every level.We dive into how experimentation evolves when you’re making product bets, not UI-level tweaks — and what it takes to shift an entire team toward a hypothesis-led mindset. Kritarth shares how he’s scaling product-led practices at Neat, how to create cultural scaffolding for experimentation, and why most teams struggle to connect design, data, and product strategy in a meaningful way.This episode is packed with insight for product designers, PMs, and growth teams looking to elevate their experimentation maturity and design products that learn faster than the competition.-------------------------------------------------------------------------------------------------------------------------Where to find Kritarth:https://www.linkedin.com/in/kritarth-saurabh/-------------------------------------------------------------------------------------------------------------------------Hosts:Emmanuel Omole — https://www.linkedin.com/in/omoleemmanuel/IniOluwa Abiodun — https://www.linkedin.com/in/inioluwa-abiodun--------------------------------------------------------------------------------------------------------------------------Production by:⁠Damilola Ilesanmi — https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0--------------------------------------------------------------------------------------------------------------------------For sponsorship or partnership inquiries: [email protected]
  • Growth Design Podcast

    Craft, Referrals and Designing Growth at Monzo| Nate Langley | Drop 5 Ep.01.

    19/11/2025 | 1 h 16 min
    In this Episode, we hosted Nate Langley, Lead Product Designer at Monzo, who is contributing to the growth design effort.In this conversation, he breaks down how growth design ties craft to business outcomes at Monzo. In this episode, Nate breaks down how growth design works at Monzo from rapid, hypothesis-driven experiments to building a powerful referral engine that drives incremental word-of-mouth. He explains how the team blends product, brand, and marketing into one high-velocity Growth Collective, runs fast tests to find the right incentives, and uses a lightweight growth-vision process to align the company around bets of 6–12 months, rooted in business metrics and customer behaviour.Nate also shares his career journey, moving from design manager back to IC to stay closer to the craft. He talks openly about imposter syndrome, the soft skills management gave him, and how understanding stakeholders, business context, and influence now makes him a stronger growth designer. His story shows how thoughtful experimentation, cross-functional collaboration, and a little delight (like Monzo’s confetti reward reveal) shape both great products and great careers.--------------------------------------------------------------------------------------------------------------------------------------------Where to find Nate:https://www.linkedin.com/in/nate-langley--------------------------------------------------------------------------------------------------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun -----------------------------------------------------------------------------------------------------------------------------------------Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
  • Growth Design Podcast

    Non-Traditional Growth in the Age of AI | Tuhin Kumar

    17/7/2025 | 1 h
    What happens when product design meets generative AI, and the rules keep changing week by week? In this episode, we sit down with Tuhin Kumar (Head of Design, Luma AI) for an open conversation on what it takes to design, build, and grow breakthrough products in an era defined by AI.
    Tuhin shares:
    Why “done” in AI products means leaving room for both user creativity and machine intelligence, and how this rewrites the old playbook for product design

    How to navigate the chaos of rapid AI advances without losing focus on the people you’re building for

    Practical ways to balance iteration speed, craft, and real user impact, even as the ground keeps shifting under your feet

    Lessons from Luma’s explosive Dream Machine launch: why not all growth is good growth, and how segmenting your true users can be a superpower

    How to futureproof your design career: curiosity, hands-on experimentation, and letting go of “old rules”

    Plus: behind-the-scenes stories, Tuhin’s take on “character design” for AI, and candid advice for anyone trying to chart a course through the noise.

    Episode highlights:
    Designing for unpredictability in AI products

    From free users to product-market fit: growth loops that work in creative AI tools

    Craft, personality, and the role of feeling in modern design

    Advice for designers navigating the new AI landscape

    Whether you’re a designer, PM, engineer, or just curious about how world-class AI tools get built, this episode is packed with tactical insight and inspiration.

    Connect with Tuhin:

    Linkedin: https://www.linkedin.com/in/tuhinkumar/

    Connect with us:
    Host: https://www.linkedin.com/in/omoleemmanuel/
    Host: https://www.linkedin.com/in/inioluwa-abiodun/
    Website: https://www.growthdesigncast.com/

    If you enjoyed this episode, leave us a review or share it with someone curious about the future of design and AI!

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Explore growth design with insights from industry-leading designers. Gain actionable best practices and tools to fuel your design journey.
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