Growth Design Podcast

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Non-Traditional Growth in the Age of AI | Tuhin Kumar
What happens when product design meets generative AI, and the rules keep changing week by week? In this episode, we sit down with Tuhin Kumar (Head of Design, Luma AI) for an open conversation on what it takes to design, build, and grow breakthrough products in an era defined by AI.Tuhin shares:Why “done” in AI products means leaving room for both user creativity and machine intelligence, and how this rewrites the old playbook for product designHow to navigate the chaos of rapid AI advances without losing focus on the people you’re building forPractical ways to balance iteration speed, craft, and real user impact, even as the ground keeps shifting under your feetLessons from Luma’s explosive Dream Machine launch: why not all growth is good growth, and how segmenting your true users can be a superpowerHow to futureproof your design career: curiosity, hands-on experimentation, and letting go of “old rules”Plus: behind-the-scenes stories, Tuhin’s take on “character design” for AI, and candid advice for anyone trying to chart a course through the noise.Episode highlights:Designing for unpredictability in AI productsFrom free users to product-market fit: growth loops that work in creative AI toolsCraft, personality, and the role of feeling in modern designAdvice for designers navigating the new AI landscapeWhether you’re a designer, PM, engineer, or just curious about how world-class AI tools get built, this episode is packed with tactical insight and inspiration.Connect with Tuhin:Linkedin: https://www.linkedin.com/in/tuhinkumar/Connect with us: Host: https://www.linkedin.com/in/omoleemmanuel/Host: https://www.linkedin.com/in/inioluwa-abiodun/Website: https://www.growthdesigncast.com/If you enjoyed this episode, leave us a review or share it with someone curious about the future of design and AI!
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Designing for the Unknown: Influencing Decisions in Complex Organisations | Tom Kerwin
In this episode of Growth Designcast, we sit down with Tom Kerwin — co-founder of Trigger Strategy and creator of the Innovation Tactics PIP Deck — to explore how design can influence not just features, but direction. From mapping multiverses to prioritising uncertainty, Tom shows us how impactful design thrives in messy, complex organisations.We dive deep into:- Why most A/B tests don’t teach you anything — and how to design experiments that do- Multiverse Mapping: a framework to visualise what users could do, not just what you want them to- How Tom helps orgs decide what not to build — and why design should shape focus, not just outputs.Whether you’re designing in a giant org, mapping your next MVP, or just looking for a better way to navigate complexity, this one will reshape how you think about experimentation, prioritisation, and product strategy.🔗 Explore Innovation Tactics: pipdecks.com📬 Subscribe to Tom’s newsletter: triggerstrategy.substack.com📚 Join a Multiverse Mapping workshop: triggerstrategy.com—Chapters:0:00 Cold Start, Baby Crying & Intros4:00 Tom’s “Comic Sans” Epiphany10:00 Why A/B Testing is Broken (and What to Do Instead)15:00 Data vs Intuition — It’s All Stories22:00 What is Multiverse Mapping?29:00 Visualising Drop-Offs, Misalignment, and Friction34:00 Antifragile Prioritisation — Using Uncertainty to Your Advantage38:00 Speed-to-Signal: Learn Faster Without Doing More44:00 The Pain X-Ray & Emotional Insight51:00 Product-Led vs Sales-Led: Don’t Copy Context58:00 Working with Stakeholders Who Just Want Their Bonus1:05:00 Strategic Design vs Feature Factories1:10:00 Risk ≠ Uncertainty — and Why It Matters1:13:00 Lightning Round: Coffee Rituals, Refocus Apps & Monty Python—🎧 Subscribe for weekly episodes on design, growth, and product strategy.#GrowthDesign #ProductStrategy #ComplexityThinking #MultiverseMapping #ABTesting #PIPDecks #DesignPodcast #GrowthDesigncast #DesigningForImpact
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The Accidental Launch That Built Design-Led Powerhouse, Flodesk | Rebecca Shostak
What happens when a designer, a visionary operator, and a genius engineer come together to fix the broken world of email marketing?In this episode of Growth Designcast, we sit down with Rebecca Shostak, co-founder and Chief Design Officer of Flodesk — a beautifully designed email platform that's redefining small business marketing and has grown past $30M+ in revenue and hundreds of thousands of users, without traditional venture capital.We dive deep into:🎨 Rebecca’s early life growing up in Silicon Valley with a Mac at age 3✨ The aha moment that sparked Flodesk (from angry template buyers to founding a company)🧪 How brutal user testing reshaped her entire approach to design🚀 The unexpected virality that broke their servers and how they built trust by being radically transparent🧠 Moving from IC to design leader — and how coaching helped her manage anxiety, feedback, and team building🌱 How product-led growth, community, and creative brand loops fuelled Flodesk’s success🔍 What she looks for when hiring designers — and how she balances craft, leadership, and cultureWhether you're a designer dreaming of building your own product, a founder curious about growth loops, or just love a good origin story — this one’s packed with insight, honesty, and inspiration.🔗 Explore Flodesk: https://flodesk.com📩 Follow Rebecca (IG): @rebeccashostak🧑‍💻 Apply to join the team: flodesk.com/careers—Chapters:0:00 Intro2:30 From Templates to Tech Startup10:00 Meeting Her Co-Founders13:00 The Viral Launch That Broke the Internet17:30 Transparency, Trust & Early Growth21:00 User Testing That Humbled Everything26:00 Product-Led Loops & Referral Flywheels34:00 From IC to Design Leader38:00 Coaching, Anxiety, and Emotional Growth45:00 Building a Global Design Culture52:00 Hiring for Taste, Clarity, & Craft58:00 Rebranding Flowdesk1:03:00 AI in Email: What’s Next1:06:00 Advice for Designers Who Want to Build Products1:10:00 Lightning Round—🎧 Subscribe for weekly episodes on design, growth, and product strategy from founders and designers building the next big thing.#GrowthDesign #ProductLedGrowth #Flodesk #Founders #StartupStories #DesignLeadership #DesignPodcast #GrowthDesigncast
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Navigating Design: Career Strategies, Side Quests and Finding Your Lane | Ryan Scott | Drop 03 Ep 3
In this episode, Ryan Scott, designer, business leader, and educator, joined us on the podcast. We explore what it really means for designers to thrive in today’s ever-evolving landscape. Drawing from his experience at DoorDash, Airbnb, and Salesforce, Ryan breaks down the difference between tactical and strategic skills, and why focusing only on craft is no longer enough. We dive into how designers can start thinking like product leaders, communicate the value of their work in business terms, and build careers that are resilient, flexible, and fulfilling.Whether you’re navigating a tough job market, thinking about a pivot, or trying to scale your impact within a team, this episode offers clear, practical advice. Ryan also shares lessons from his popular ROI of Design course and gives a behind-the-scenes look at his new offering focused on career strategy. If you’ve been asking yourself “what’s next?” — this conversation is your starting point.---------------------------------------------------Guest:Ryan Scott: https://www.linkedin.com/in/ryanscott/Ryan's Maven Course: https://maven.com/ryan-scott Get $100 off any of his courses by using our code "GROWTH".--------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
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From Zero to One: Building Market-Ready Products | Nick McEvily | Drop 3 Ep.02.
In this episode of the Growth Design Podcast, we hosted Nick McEvily, seasoned entrepreneur and product Leader, to uncover the secrets behind building impactful businesses. Nick shares his battle-tested insights on navigating the challenges of entrepreneurship—from cracking the code on product-market fit to mastering the art of business pivots. They dive into avoiding bias in customer interviews, creating a powerful MVP (Minimum Viable Product), and the tools every founder needs to validate ideas effectively.But that’s not all—this conversation goes deeper, covering:⚡ The fractional work model and how it’s changing the game for startups⚡ The art (and struggle) of hiring and building great teams⚡ Why delusion and curiosity are the ultimate entrepreneurial superpowersPacked with actionable advice, hard-earned lessons, and fresh insights, this episode is a must-listen for designers, founders, and anyone building something extraordinary.Guest:Nick: https://www.linkedin.com/in/nickmcevily/Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel/IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email [email protected]
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