Serhat Kaya is a German Entrepreneur and Founder of the digital agency XPERIENTS. He is also Initiator of the Hamburg Chapter of Startup Grind and Host of the podcast "The Growth Show". Serhat's passion is supporting entrepreneurs in changing the world. The digital agency XPERIENTS supports entrepreneurs in designing great products with an amazing UX as well as with conversion optimization. With Startup Grind Serhat connects the startup scene in Hamburg with knowledge transfer from founders for founders. He also explores growth topics in his podcast with practical insights for innovators. Last but not least he supports innovation processes within tech events & corporate innovation events as a facilitator, whenever he as the time for that.
In this episode, Serhat's co-host Sebastian Kunz is having a casual talk with him, so that you have the chance to get to know your hosts a little bit better. He shares some of the remarkable stories he heard in interviewing other entrepreneurs in fireside chats as host of Startup Grind Hamburg, his challenges at the beginning of his agency, how he got his first clients and much more!
#09 How to 4x revenues with YouTube
Jan Sapper grew up in Guatemala, did his Bachelor in engineering in Vienna, completed his Master's degree in Business Management in London and is currently working on optimizing the iPad.
In 2012 Jan started "Sapper Limited" with the intent of creating the MacDock; the most awesome docking station for the MacBook – ever. This journey brought him through all stages a startup goes through market research, building a community, filing patents, managing teams remotely, sourcing components in Europe and Asia, launching and managing a successful Kickstarter campaign and so on. All in all; Jan built an awesome product and in that process acquired competencies and gathered insights that anyone freshly out of the uni can only get by having his own startup. This adventure ended in tears, but what Jan learned in the process defined some essential foundation blocks for his later entrepreneurial path.
Jan joined Protonet's ranks in the Marketing & Sales team by the end of 2013 and ended up becoming Product manager there. As product manager at Protonet he created a product he is pretty proud of: Protonet's On-Premise-Warranty program. He also managed pricing & HW-product line and brought Protonet's private cloud servers to market. In his last months at Protonet he managed the phase-out the Indiegogo campaign for the ZOE home automation hub. The campaign hadn't run as hoped and Jan was assigned to refund 300k USD to over 1000 worldwide supporters. A side from crowdfunding he hadn't experienced before.
In 2017 Jan launched the PaperLike crowdfunding campaign with the goal of raising 2.000€, which ended up raising over 60k€. This "Hobby" back then has now grown to be Jan's main job, and he and his small team of decentralized people make PaperLike work.
In this episode, you will hear more about Jan's best practices on winning crowdfunding campaigns, how to multiply sales with YouTube marketing and much more!
#08 How feedback culture convinced an investor
Robin Himmels is Co-Founder & COO of the healthy food delivery company eatclever. Robin loves being in situations where he can explore the underlying mechanics of things, whether they are machines, processes, or products. Analysing and understanding how a certain ingredient in a recipe influences the taste does not just allow you to tweak the product, but also to develop new products. This insight holds value through all his interests in food, processes & technology.
This curiosity led him to found his first company, an affiliate business comprised of multiple couponing platforms. Understanding how consumers and employees behave and how they can be motivated was the reason he studied business psychology and e-business. After selling his first company he decided to combine his passion for food with his desire to build and develop products & businesses. As COO he leads & develops eatclevers teams in the areas of Partner Management, Product Development, Customer Support, and Logistics. He always looks for ways to further improve the way eatclever does things together with the individual team leads.
In this episode we talk with Robin about eatclevers beginnings, about feedback culture and how it led to the first business angel, how Tinder users matched with eatclevers meals and eventually became happy customers and much more.
#07 How to leverage WhatsApp Groups for Marketing
Pascal van Steen is Co-Founder of the Netherland based Growth Marketing Agency „Growth Spike“, Organizer of the Growth Hacker Talk in Amsterdam and Host of Blockchain Investor Summits. Pascal is obsessive about growth as well as fascinated by new technologies and the startups which create them. He is an expert in communicating the value of startups with the right audience and converting them into clients. Since big budgets aren't always available, Pascal implements an experiment driven growth process to maximize cost-effectiveness and subsequently help his clients grow. Pascal was formerly in Growth Marketing positions at Blockport, Greenhome and Prezi.
In this episode we talk with Pascal about his growth marketing recipes and learnings, discuss the amazing marketing success of Initiative Q (we are pretty sure you have heard about them especially last year) and much more. Amongst other things Pascal shares with us, how he and his co-founder reached out to crypto investors through WhatsApp groups.
#06 Growing from 70 to a 5000 people conference
Andy is a German serial entrepreneur. He is currently Founder and Managing Director of Ryte and Co-Founder & Host of the Founder Festival Bits & Pretzels and Co-Founder and Chairman of the performance marketing agency EPHNY.
Andy Bruckschlögl started his first business at the age of 12, selling backpacks on eBay. A year later he founded his first online shop. In order to promote the online store better, Andreas began to learn how to optimize websites for search engines. Four years later he started another online shop for fashion, which unfortunately failed due to the high return rate.
In 2008, Andy was hired as a super trainee by online marketing expert Marcus Tandler. With the merge to Tandler.Doerje.Partner, Andreas Bruckschlögl became Head of Inbound Marketing at age 21, taking responsibility for a team of 10 employees.
In July 2012 Andy co-founded Ryte (former OnPage.org) – an innovative software for website quality management and -optimization. Today, the bootstrapped company with 42 employees is generating over 3 million € in revenue and is being used by over 500.000 users worldwide.
Together with Dr. Bernd Storm van’s Gravesande, he started the first Bits & Pretzels event in September 2014 as a small and cozy founders breakfast. In only two years the event has grown rapidly to a 3-day festival taking place at Munich’s famous Oktoberfest with more than 5.000 attendees from around the world. Speakers at this year's event were academy award winning actor and tech investor Sir Kevin Spacey, Founder of Virgin-Group Sir Richard Branson, Airbnb Co-Founder and CTO Nathan Blecharczyk and many more.
In this episode we will talk with Andy about growing the founder festival Bits & Pretzels from 70 to 5000 attendees as well as growing Ryte's user base to over 500.000 users worldwide and the marketing tactics, which supported this growth.