Uncovered by CURATED

In this episode of the Curated Podcast, John Temerian sits down with entrepreneur, rally organizer, and cultural icon Maximillion Cooper to uncover the incredible origin story of Gumball 3000.

What began as an ambitious road trip among friends evolved into one of the most recognizable automotive lifestyle events in the world—a phenomenon that blended supercars, music, fashion, celebrity culture, and adventure long before anyone else was doing it. Maximillion shares the early days of Gumball, the challenges of building the event, the unforgettable moments that defined its legacy, and how a simple idea became a global brand spanning more than two decades.

From wild stories on the road to the vision that transformed car culture forever, this is a deep dive into one of the most influential movements in the automotive world.

Subscribe for more conversations with the people who shaped the cars, brands, and stories that define automotive history.