IFM

In this episode of Fashion InsideOut, Rodica Muravetchi, professor of marketing at IFM, explores how luxury fashion brands turn their past into a strategic heritage resource that shapes brand identity. Drawing on interviews with heritage managers and museum curators, Rodica shows that brand heritage is not simply inherited, but actively constructed, revised, and activated over time. From boutiques to museums and exhibitions, this episode examines how brands organise and mobilise their past, and why heritage should be understood as a dynamic process rather than a fixed legacy.

In this episode, we sit down with Franck Delpal, Director of the Mastère Spécialisé in Management of Fashion and Luxury at IFM and an expert in fashion economics. As the luxury sector enters a new industrial age, marked by consolidation across every level, from subcontractors and service providers to the major brands themselves, Franck Delpal breaks down the driving forces behind this shift. He explains why luxury giants are embracing vertical integration, and what this means for independent artisans, emerging designers, and the traditional values of craftsmanship. Finally, we discuss how this evolving landscape is redefining what luxury and craftsmanship mean, shaping the future of the industry.

In this episode of Fashion InsideOut, Léo Migotti Ramponi, professor of Cognitive Sciences at IFM, examines the understanding of music and fashion as languages and their power of transmission. Léo analyzes music choices for fashion shows, showing why and how music is used to change clothing’s perception. We also look at emerging forms of musical creation, including AI-generated compositions, which are pushing creative boundaries and redefining the role of music in fashion.

◾  “Fashion InsideOut” is a podcast series where students interview and exchange with professors and researchers at Institut Français de la Mode. Each episode concentrates on a different issue of the fashion and creative industries. Join “Fashion InsideOut”, the fashion conversation from inside our campus out to you.

Host: Dolorès Buffet-Meziani (BSc in Management for Fashion & Creative Industries)
Podcaster: Léo Migotti Ramponi
Recording & Editing: Isabelle Field
Music: Universal Music France

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In this episode of Fashion InsideOut, Dr. Giovanna Casimiro, Professor of Immersive Technologies at IFM, explores how individuals and brands are embracing new tools. From video games and e-commerce to the creation of virtual spaces, these innovations blur the lines between the possible and the impossible, making new worlds and narratives accessible to everyone. Immersive technologies are presented here as tools to enhance our skills and creativity, ultimately expanding the boundaries of our existence and reality.

◾  “Fashion InsideOut” is a podcast series where students interview and exchange with professors and researchers at Institut Français de la Mode. Each episode concentrates on a different issue of the fashion and creative industries. Join “Fashion InsideOut”, the fashion conversation from inside our campus out to you.

Host: Dolorès Buffet-Meziani (BSc in Management for Fashion & Creative Industries)
Podcaster: Giovanna Casimiro
Recording & Editing: Isabelle Field
Music: Universal Music France

◾  FOLLOW US, JOIN IFM COMMUNITY !
Suivez nous et rejoignez notre communauté !
Instagram @ifmparis www.instagram.com/ifmparis
Facebook @ifmparis www.facebook.com/ifmparis
TikTok @ifmparis www.tiktok.com/@ifmparis
Twitter @ifmparis twitter.com/IfmParis
LinkedIn www.linkedin.com/company/institut…cais-de-la-mode/

Dans ce nouvel épisode de Fashion InsideOut, Thomas Delattre, Professeur et Directeur du Fashion Entrepreneurship Center à l'IFM, explore les défis des jeunes créateurs de mode. Il aborde notamment les enjeux de positionnement, les stratégies de développement et l'intégration de pratiques durables, tout en mettant en lumière l'équilibre entre créativité et développement économique.

◾  “Fashion InsideOut” est une série de podcasts où des étudiants interviewent et échangent avec des professeurs et des chercheurs de l'Institut Français de la Mode. Chaque épisode se concentre sur un thème différent des industries de la mode et de la création. Rejoignez "Fashion InsideOut", la conversation sur la mode depuis notre campus jusqu'à vous.

Hôte : Dolorès Buffet-Meziani (BSc in Management for Fashion & Creative Industries) and Luxury management
Podcasteur : Thomas Delattre
Enregistrement et montage : Isabelle Field
Musique : Universal Music France

◾  FOLLOW US, JOIN IFM COMMUNITY !
Suivez nous et rejoignez notre communauté !

Instagram @ifmparis www.instagram.com/ifmparis
Facebook @ifmparis www.facebook.com/ifmparis
TikTok @ifmparis www.tiktok.com/@ifmparis
Twitter @ifmparis twitter.com/IfmParis
LinkedIn www.linkedin.com/company/institut…cais-de-la-mode/