Episode 12: “When to Push, and When to Let Go” with Director Diego Contreras
Episode 12 features director Diego Contreras on the topic of “When to Push, and When to Let Go.”
Episode Description: As we set out to achieve our vision as filmmakers, on any given project there are hundreds (if not thousands) of creative decisions; all of which call for varying degrees of 'pushing' and/or 'letting go'. It's how we navigate this dance that not only reveals itself in the quality of our work, but also in our character. Through over a decade of directing ad's for some of the biggest brands, Diego Contreras has learned a thing or two about this delicate dance of 'pushing' and 'letting go.' He'll be the first to say that he doesn't have all of the answers, and he very well may not, but also keep in mind that Diego a super humble guy :)
In this conversation we dive into Diego's origins and learn where his grit and convictions were formed. We then dive into the importance of having a vision when creating high-level work, which will lead us into Diego's thoughts & experiences surrounding the balance of 'pushing' and 'letting go' throughout various points in the creative process; pitching, production, and post-production.
Diego’s Bio: I'm a commercial and music video director based in Los Angeles and represented by LOVE SONG. Love Song is a production company founded by award-winning director Daniel Wolfe and Kelly Bayett. I've directed spots and branded content for clients such as Apple, Facebook, Ford, Target, Reebok, GE, Lincoln Motors, Stoli Vodka, 23andMe, Blue Moon and Geico. And for agencies including Droga5, Wieden + Kennedy, BBDO NY, BBH, Mother, Venables Bell and Partners, The Martin Agency, Anomaly, Publicis Paris, Hudson Rouge, etc. Before becoming a full-time director in 2015, I worked as an Associate Creative Director and Art Director at agencies such as BBDO NY, Anomaly, and Crispin Porter + Bogusky.
Diego's Website: http://www.thisisdiego.net/
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