Chirag Ambwani, SVP Gaming & Entertainment, Corporate Development & Partnerships at Sensor Tower, discusses the state of mobile gaming, monetization strategies, and the growing influence of AI and non-gaming categories.
In this video:
Mobile gaming surpasses $90B, with non-gaming apps also hitting record highs
Short drama emerges as a fast-growing category, led by former gaming publishers
Blended monetisation (IAP, subscriptions and ads) continues to drive growth
Puzzle remains strong, while sports and racing decline
Legacy titles like Clash of Clans and Candy Crush thrive through live ops
Asia publishers dominate top-grossing charts
AI is reshaping workflows, optimisation and ad spend
Sensor Tower expands into PC, console and web store data
Timestamps
00:00 Intro
00:24 The State of Mobile Gaming: $90 Billion and Growing
01:44 The Rise of Short Drama: Former Gaming Companies Lead the Way
03:43 Why Blended Monetization (IAP, Subscriptions, Ads) Is Key
06:20 Legacy Titles and the Dominance of Asia Publishers
09:00 AI Usage: Optimizing Spend and Workflows
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