EntreArchitect Podcast with Mark R. LePage

Balancing Business, Art and a Commitment to Community Growth
Balancing business, art and community growth is a challenge many architects face, and Jeff Lusin lives it every day. In this episode of the EntreArchitect Podcast, Jeff shares how his early love of making, art, and storytelling shaped his path into architecture. He explains why architecture should leave an impression beyond pure function.
Jeff reflects on building 45 Architecture and navigating the early challenges of entrepreneurship. He discusses the power of strong partnerships, clear values, and intentional growth. Along the way, he shares how marketing and representation influence how design connects with people.
Jeff looks to the future of practice with a people-first mindset. He explores the tension between form and function, rural and urban, and business and creativity. This conversation is a reminder that great firms grow when community comes before projects.
This week at EntreArchitect Podcast, Balancing Business, Art and a Commitment to Community Growth with Jeff Lusin.
Learn more about Jeff at 45 Architecture, and connect on LinkedIn.
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Arcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.
WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.
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Mentioned in this episode:
Frosty & Fired Up

Why Architects Will Own the Future of AI Digital Twins
In this episode of the EntreArchitect Podcast, we explore why architects will own the future of AI digital twins. Mark R. LePage talks with Michael Jansen and Dr. Prasanta Bose about how artificial intelligence is reshaping design and operations. They explain how TwinMaster is helping firms work smarter, not harder.
First, Michael shares how his global architecture and technology background led him to build new ways to scale design work. Meanwhile, Prasanta explains how machine learning and digital twins can turn building data into clear, useful insights. Together, they show how AI can improve speed, quality, and decision-making.
The conversation looks ahead to what this means for the profession. Architects are no longer just drawing buildings. Instead, they are becoming the leaders of intelligent systems that manage and optimize the built environment.
This week at EntreArchitect Podcast, Why Architects Will Own the Future of AI Digital Twins with Michael Jansen and Dr. Prasanta Bose.
Learn more about Michael and Prasanta at TwinMaster, and connect on LinkedIn. Interested in the TwinMaster beta? Get early access to AI-powered digital twins by emailing [email protected] or [email protected].
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Arcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.
WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Special Episode: Stuck at $1M, The Path to an Iconic Firm
If your architecture firm feels stuck around the $1M mark, this episode shows you what’s really holding it back. Mark R. LePage and Jeff Echols share how The Iconic Firm was created to help leaders break through it. Together, they explain how clarity is the first step toward building a firm that stands out.
They dive into what makes a firm truly iconic. The conversation shows how purpose, positioning, and leadership shape long-term success. They also share lessons from their own journeys in practice.
Jeff and Mark introduce The Iconic Firm Accelerator. This new program gives firm owners a clear path to grow with focus and confidence. As a result, architects can move past survival mode and build something that lasts.
This week at EntreArchitect Podcast, Special Episode: Stuck at $1M, The Path to an Iconic Firm.
Learn more about The Iconic Firm Accelerator.
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Arcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.
WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
Mentioned in this episode:
Frosty & Fired Up
Build Smart

What Disney Teaches About Client Experience
What Disney teaches about client experience is more than a catchy idea—it is a proven system for growth. In this episode, Vance Morris shares his unlikely journey from Disney leader to entrepreneur. Along the way, he learned how powerful storytelling and intentional moments can transform client relationships.
Vance’s path was not easy. He faced bankruptcy, career loss, and hard resets before rebuilding his business. Because of this, he now teaches small business owners how to design experiences that inspire trust and loyalty.
This conversation is especially valuable for architects. You will learn how to create moments clients remember and talk about. Vance also shares simple systems you can use right away. By the end, you will see how better experiences lead to more referrals and long-term success.
This week at EntreArchitect Podcast, What Disney Teaches About Client Experience with Vance Morris.
Learn more about Vance at Deliver Service Now, get his FREE resource 52 Ways To Wow Your Customers Without Breaking The Bank, and connect with him on LinkedIn.
Please Visit Our Platform Sponsors
Arcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.
WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
Mentioned in this episode:
Frosty & Fired Up
Build Smart

Start Small Selling What You Already Know
Starting small and selling what you already know is the focus as Jed Byrne returns to the EntreArchitect Podcast. He unpacks why selling feels hard for architects and where those fears come from. Then he shows how starting small builds confidence fast.
Jed introduces a clear constraints framework for selling that removes pressure and adds focus. As a result, architects learn to sell by sharing what they already know. He also explains how writing his new book shaped his own business development.
Jed shares practical advice you can use right away. If selling has felt overwhelming, this episode offers a calmer place to start.
This week at EntreArchitect Podcast, Start Small Selling What You Already Know with Jed Byrne.
Learn more about Jed at Oak City CRE, and connect with him on LinkedIn. Get on the list to get a copy of his free e-book that releases in February by emailing [email protected].
Referenced in this Episode
EA595: Jed Byrne – Sharing the Business of the Built Environment Through Content Creation
Please Visit Our Platform Sponsors
Arcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.
WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
Mentioned in this episode:
Frosty & Fired Up
Build Smart