IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski
03/10/2017 | 49 min
Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018? Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion. (FIRST AIRED: 5/2/17) Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected]. Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at [email protected]
IRP #51: State of the Industry - Part Three
26/09/2017 | 38 min
How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].
IRP #50: State of the Industry - Part Two
19/09/2017 | 26 min
What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].
IRP #49: State of the Industry - Part One
12/09/2017 | 38 min
What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].
IRP #48: Mailbag - Sponsorship 101 for Race Teams
29/08/2017 | 44 min
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected]. Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: http://www.dirtymouthcommunications.com/blog/
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.
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