Mulch

In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the start.

In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming.
To support your planning, you can sign up to the Grow Club newsletter and download the Business Planning module from our education page at www.silvergreyfoliage.com

As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow.
Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure.
The episode also includes two practical updates:
a one-off 2026 Flower Farmer's Wall Planner

preparation for the first GROW Club session beginning in early January

Links mentioned in this episode: – 2026 Flower Farmer's Wall Planner
– GROW Club

In this episode of Mulch, Rebecca shares the ten flowers she's most looking forward to growing in 2026, as Silver Grey Foliage closes the doors on another year and turns towards what's ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown, she reflects on why these plants matter — for reliability, scent, colour, texture and joy.
Alongside the list, Rebecca talks about noticing patterns in our growing choices, the value of auditing what we already have before buying more seed, and the quiet excitement that comes with thoughtful planning. It's a gentle, end-of-year episode for flower farmers who are ready to rest, reflect, and begin imagining the season to come.
If you'd like support with planning your 2026 season, Grow Club is still open, with the first quarterly planning session taking place in early January.
https://silvergreyfoliage.com/grow-club/ 
Wishing you a restful Christmas and a hopeful turn towards the year ahead.

In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once.
Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey — and as opportunities to build structure, clarity, support and confidence for 2026 and beyond. She also shares news of a private podcast series for Grow Club members, featuring expert voices on branding, design, websites, small-business strategy and content creation.
If you'd like to grow your flower farm with steadier roots, shared learning and a strong community beside you, you can join Grow Club here:
https://silvergreyfoliage.com/grow-club/
Doors close on 31st December.