Reframed The Podcast

• Everything They Did to Make This GIANT McDonalds Commercial

  ▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

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• Changing The Weather With Light (Jackson Tisi Commercial Breakdown)

  ▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx

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• What a Winning Treatment Looks Like - Sterling Larose

  ▶ About This Episode:Director Sterling Larose joins Dylan Hahn to break down the making of Sawyer Hill’s music video "Eye for an Eye." Sterling walks through how he pulled off the snow dolly shot he always dreamed of, practical blood effects, fire elements, and the thorn-covered forest—all on a tight timeline with a tiny team. They talk treatments, problem-solving on set, and how practical builds and smart VFX can turn a small production into something that feels huge.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

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• The BEST Use of This Lens Yet?

  ▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49xMCh7▶ About This Episode:Director Spencer McDonald joins Dylan Hahn to break down his AllTrails campaign — a six-day, three-state adventure shot almost entirely on a probe lens. Spencer shares how he and DP Mika Altskan ditched the typical commercial approach and embraced spontaneity, real friends, real hikes, and the weirdly magical POV a probe lens reveals when you just take it outside. They get into treatment building, improvisation, sound design, lens experiments, and how a laid-back shoot can still result in razor-sharp creative decisions.▶ Sources:• Watch the AllTrails “Feels” Commercial • https://vimeo.com/1088484712• Connect with Spencer McDonald:• https://spence.world/about• https://www.instagram.com/spenceymac/?hl=en

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• Why Willem Dafoe Said Yes to This (Full Breakdown)

  Director Vasilis Katsoupis joins Dylan Hahn to break down his music video for GAMMAGAMMA starring Willem Dafoe. Known for his full length feature film "Inside", Vasilis shares what it's really like working with Willem, and what the process was for bringing him on to this humble project.Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/47MOZdgWatch GAMMAGAMMA - Avrio Vradyhttps://www.youtube.com/watch?v=fYSh1yIxjtwWatch Off Camera with Sam Joneshttps://www.youtube.com/@theoffcamerashow/videos

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