The Art Coaching Club Podcast

What does it actually look like to take your art business seriously on social media? Maddie Grace Maierhofer knows.

In this episode, Hayley sits down with the Savannah-based artist whose joyful, colorful work and daily posting habit transformed her creative career in under a year. Maddie went from 40K to over 160K Instagram followers, built consistent monthly sales, and landed a collaboration with SMEG USA along the way.

They talk about what posting one reel a day actually did for her business, how she balances commissions and creative energy without burning out, what she does when shows don't go as planned, and how she navigated her first brand partnership. Honest, practical, and full of the kind of specifics you can actually use.

If you've been trying to find your rhythm online, this one is worth your Monday morning commute.

Follow Maddie at @maddiegraceart

Friday Rewind: revisiting one of our favorite conversations from the archive.

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This Friday Rewind is one of your all-time favorites — and for good reason.

In this episode, I sit down with artist Kirsten Williams to talk about what really happens between starting out and selling out collections. We cover finding your style (and why it takes longer than you think), building a sustainable art practice, and learning how to treat your creative work like a real business — without losing the joy of making.

Kirsten shares her journey from a 15-year career in marketing to becoming a full-time artist, how years of experimentation led to a breakthrough series, and the behind-the-scenes shifts that helped her work sell out — from email lists and launches to mindset and patience.

If you’ve ever felt behind, stuck, or unsure if you’re “doing it right,” this conversation is a powerful reminder that consistency, confidence, and timing matter more than overnight success.

Whether you’re discovering this episode for the first time or pressing play again, it’s one worth revisiting.

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Welcome to Fan Favorite Fridays — a replay series where I reshare the most-loved episodes from The Art Coaching Club podcast, especially for newer listeners or longtime fans who want a meaningful re-listen.

This week’s rerun features Meredith Kinney, and it’s one you really loved when it first aired.

In this conversation, Meredith shares her journey from a long career in graphic design and branded environments to building a fine art practice rooted in botanicals, pattern, and visual storytelling. We talk about how her background in large-scale design informs her work today — and how she’s thoughtfully expanding her art beyond the canvas into wallpaper, pattern, and product collaborations.

In this episode, we cover:


How Meredith blended graphic design, fine art, and mixed media into a cohesive style


The creative experimentation that led her to her current body of work


Marketing art without feeling “salesy”


Using Instagram and email in a way that feels authentic and sustainable


Thinking long-term about art as both a practice and a brand

If you’re an artist navigating the space between fine art, design, and creative entrepreneurship — or thinking about how your work could live in more than one format — this episode is especially worth revisiting.

Whether this is your first listen or your second (or third), Fan Favorite Fridays is a reminder that some conversations only get better with time.

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Welcome to Fan Favorite Fridays — a new replay series where I’m resurfacing the most-loved episodes from The Art Coaching Club podcast.

With over 200 episodes in the archive, so many of you are discovering the show for the first time, while longtime listeners are often asking, “What was that episode about…?” This series is my way of cherry-picking the conversations that are truly worth revisiting.

Today’s replay is the most-listened episode of all time.

In this conversation, I sit down with artist Julia Hetzel, who shares how she went from returning to painting after years away to selling out collections, growing a loyal audience, and becoming known for a highly recognizable style — all in a relatively short amount of time.

We talk about:


Finding (and trusting) a clear artistic niche


How Julia used her interior design background to think strategically about her work


Why professional photos changed everything for her business


Balancing creativity, motherhood, and momentum


The mindset shift that helped her grow without burning out

Whether you’re brand new to the podcast or you’ve been here since the early days, this episode hits differently when you listen again — especially if you’re in a season of refining your style, your strategy, or your confidence as an artist.

Think of Fan Favorite Fridays as a guided rewind: the conversations that still matter, still teach, and still resonate — sometimes even more than they did the first time around.

Enjoy the replay.

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Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work.

Read the Substack 
Join The Club Waitlist

Sign up For the Money Playbook Workshop

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